Last Updated March 6, 2023
Content promotion is among the most effective of the many marketing strategies available. It can help you build your brand, stand out from competitors, and drive customers to purchase. It also has the potential to be incredibly effective at improving search engine rankings and building a reputation as an authority in your field.
But how does AI content marketing fit into this? By leveraging machine learning algorithms and natural language processing techniques, marketers can optimize their content for the human brain and search engine algorithms.
AI-powered digital marketing tools
You can harness the power of AI across all digital marketing tools now. From email marketing campaigns to more feature-rich, personalized brand engagements. You can tailor your content more effectively to what an audience wants to see and use this to improve a brand's ability to build consumer relationships.
Within digital marketing, you can use AI to deliver a more personalized experience. The AI learns from the user and performs tasks based on perceived behavior and usage patterns.
For example, suppose a customer has recently made an online purchase from one of your stores. You could use artificial intelligence (AI) to give them special offers or promotions tailored to their needs and preferences.
You can send them emails based on multiple data points and deeper insights. Recommendation engines have been in use for quite some time. As AI technology improves, these engines will provide unbelievably savvy results.
AI also allows you to collect data on every customer interacting with your business. From what they are interested in and how they interact with your brand and products, AI can provide you with more information than you could get via other means.
You can produce content at scale with AI tools. New ones are launching weekly, and with the increasing sophistication of AI, there may come a time when it is unknown whether what you are reading was human-made or AI-generated content.
User interaction with chatbots
You frequently come across chatbots on websites giving consumers, who need answers right away, detailed information. However, chatbots are now present everywhere, not just on websites.
Chatbots are great for reaching new prospects. You can increase your business's number of leads and sales using chat functionality and leveraging the power of AI. The best part is that these interactions take place where the user spends their time and are not harnessed solely on the brand's website.
For example, users can now communicate with Facebook Messenger. Instead of requiring users to fill out a cookie-cutter form, the app simulates actual customer conversations. Users are provided quick and immediate answers to their inquiries and purchases throughout the customer journey.
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Personalized feed algorithms
With the development of AI technology, marketers can now monitor and assess user interests. Creating news, articles, blogs, and other types of content users are more likely to interact and engage with is then made possible.
Social media, for instance, has made such a presence in the online space. After analyzing data, marketers can create social media posts pertinent to the items or services consumers want.
Consider Facebook as an example. When you sign up for Facebook, you are asked to select a few interests to follow. You also typically “like” and follow several pages over time.
Your interests are then taken into consideration for advertising. Marketers use information from posts and page likes to inform interested people about an event, a product, or a service. Savvy businesses will then deliver personalized content directly to applicable users' social feeds based on a probability score that they will take action.
Ease of implementation
Content marketing using AI-powered tools has become easier to conduct and implement into the content marketing process and the current content marketing systems. Take WordPress, for example. Almost every AI-powered tool has a WordPress plugin or is investing heavily in its creation.
Since WordPress commands so much market share and is considered the premier platform for blogging, AI content marketing tools have made a push towards supporting integration with the CMS.
In fact, plugins like Rank Math and All-In-One SEO have their own AI tools onboard to offer AI assistance in the content creation process. Likely, we are not far from a WordPress-first approach to AI content empowerment within the platform like it has been constructed with theme customization or image editing.
Research and development for content strategy
It can be challenging and time-consuming to conduct research consistently and produce insightful, relevant, and engaging content. Although it is helpful to research current trends, writing takes almost the same time.
Fortunately, AI enables content marketers to produce content pertinent to their target audience at every sales funnel stage. With AI, content marketing can be constructed thoughtfully and strategically using content marketing tools.
Additionally, AI can analyze and compare data more quickly than a human. This gives content marketers the information they can use to develop their content marketing strategies. AI enables strategists to create timely and popular content based on data rather than guesswork.
Rapid content production
Rapid content creation allows for developing and publishing content at scale. Leveraging AI writing tools allows businesses to maintain an active presence through blog posts and long-form content that works to build customer trust and increase brand awareness.
In addition to being an essential marketing strategy, rapid content creation can be used as the backbone for other content marketing strategies like SEO (search engine optimization), social media marketing, email marketing, and paid advertising campaigns.
AI content generators don't just feed the need to write blog posts and articles, it also allows you to interact with search engines and their algorithms differently. An AI tool will review the top search engine results and provide a “recipe” for success that is in part based on the content top competitors are creating.
This allows brands to create content that directly competes with the top results on Google and create blog posts using natural language generation techniques and other strategies to aid the content creation process. The results are high-quality content courtesy of an AI writer.
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Boost business productivity
Artificial intelligence is a robust technology that may boost your business's productivity and efficiency. With the help of AI, you can cut down on time spent creating content while ensuring it remains relevant to your audience.
Because AI is so sophisticated, computers can now gather data and analytics and incorporate them into content like articles and blog posts.
AI is capable of carrying out straightforward content optimization tasks like:
- Trends Analysis: Leveraging the data from Google Trends and Google Analytics in content research.
- Content Suggestions and Recommendations: AI makes suggestions for content based on an analysis of what is trending and what Google rewards in its organic results.
- Search Engine Optimization: AI can suggest SEO tactics for more pertinent and worthwhile content.
- Keyword Gap Analysis: Creating new ideas for your blog posts by analyzing all the data from your website against top competitors to determine what topics you need to cover more often.
The digital world will only keep expanding as technology never stops developing. AI-powered content generator tools are dynamic game changers for digital marketing because there is no limit to what AI can do for content marketing, including content creation, deep learning, trends analysis, keyword research, and enabling sales tools.
Sentiment analysis is a process that allows you to determine whether written text conveys a positive or negative tone. It can be used in many different areas of content marketing, including social media and customer reviews.
You're considering purchasing a new hair dryer from Amazon. You go online and see some customers talking about the product they purchased, so you check out what they have to say. By looking at their comments, you'll be able to gauge whether the product is worth buying based on the general sentiment of the reviews.
You could use sentiment analysis on your content as well! For example, I wrote an article about my experience using an AI-powered personal assistant for business owners. In that case, I could use sentiment analysis software to determine how much people liked reading it (i.e., whether they found my writing style enjoyable). Sentiment analysis can provide valuable insight into how others feel about your writing style so you can improve over time.
Dynamic pricing and optimization
Another exciting use of artificial intelligence in marketing is dynamic pricing and optimization.
AI can help you to set the right price for your product or service and optimize your pricing strategy based on real-time data. It can also optimize your pricing strategy based on past data. For example, let's say you want to sell a subscription-based product priced at $100 per month.
You can use AI to analyze historical data about how many people signed up for that particular plan over time and other factors like seasonality and market demand at any given time.
Based on this information, an AI system will suggest what price would be most profitable for you and most appealing for customers looking for similar products or services (i.e., those who already subscribe).
This can then be applied dynamically onto landing pages and personalized based on the user's referrer. If someone comes from social media posts, there is the corresponding price, and if they come from an email promotion, they see a different price.
AI-based recommendation engines
Recommendation engines recommend products to customers based on their previous purchases.
AI helps recommend products based on customer behavior, such as what they've viewed or bought and which items they might be interested in. The technology can also use demographic data like location and age range.
AI is even being used to recommend products based on factors we might not expect: time of day combined with season and geography.
The AI-powered tools allow for greater levels of supported human creativity when writing content like product descriptions, blog posts curated to drive product engagement, and more unique ways marketing teams discover each day.
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Video analytics to improve user experience
Video analytics track how users interact with your website and the video content you're creating. Examining what people like and don't like about your brand. Why they engage (or don't engage) with your content can all be gleaned from statistics. Future video content can use this data to create a more satisfying viewing experience for the audience.
Video analytics can also improve ad performance by providing insight into what ads work best for specific audiences or demographics. You can use this data to help optimize ad campaigns to generate more revenue using less money spent on advertising each time.
You can create better video content and ad copy to place into the videos. Content marketing ideas don't have to just focus on written content, an AI writing assistant can build better content across the entire needs of a digital marketing team.
AI can help marketers create and target better ads. Some may argue that there is no more important marketing copy to write than ad copy. After all, you are spending money when advertising, so conversion is top of mind, always.
Machine learning is incredibly valuable when it comes to programmatic advertising. These engines thrive on collecting relevant information about an audience and then delivering those insights to advertisers who use the platforms.
In addition, many tools enable you to combine data from multiple sources (e.g., email lists) into one place so that you can use it throughout your campaign lifecycle. This means you don't have to collect information from multiple sources whenever someone interacts with your content.
You can leverage blog content and content writers on a different level. You can enable content writing like a blog post that serves multiple purposes. You write it for the user on two planes, one to surface in search engine results and the other for personalized use in advertising.
When used programmatically, full blog posts can convert better than landing pages based on the subject matter and when tied to other data points.
AI Content Marketing Wrap-up
AI is here to stay, so we should embrace it and use it to our advantage. It can help us create better content (both in terms of quality and quantity), enhance our audience's experience with our brand, create personalized messages, and even automate time-consuming tasks.
AI can give us an edge over our competitors in today's increasingly competitive world, but only if we learn how to use it wisely! We can't assume it will replace human creativity or human writers anytime soon, but the lines between the paths of content creation will certainly blur in time.