Web Tools Advisor

Insights & resources for entrepreneurs

5 Steps to Becoming a Successful Content Marketer

Do you want to be a content marketer? It's a great goal to have. If it is your goal, you should first know that there are specific steps you need to follow to achieve it successfully.

Make sure you leave old marketing strategies behind, try new things, and focus on learning from the latest trends and success stories. Remember that content marketing is complex and constantly changing. To be a successful content marketer, you must continually look for ways to improve your skills to get positive results. This can take time to accomplish, but we're here to help.

Becoming a Successful Content Marketer - The content marketing ensemble. "Plotting the Content Marketing Ensemble" by Altimeter, a Prophet Company is licensed under CC BY-SA 2.0.
Plotting the Content Marketing Ensemble” by Altimeter, a Prophet Company is licensed under CC BY-SA 2.0.

To help you in your professional development, we've outlined five steps you must follow to become a successful content marketer, no matter how much experience you have.

What is a Content Marketer?

A content marketer is a professional who creates and promotes content to engage with customers. Content marketers create original written content such as blogs, whitepapers, articles, video content, social media content, landing page content, emails, and other materials to help attract and retain customers.

Content marketers also distribute their content to relevant channels such as social media, email, and websites. They utilize analytics to measure the success of their content and make adjustments to ensure maximum engagement. Content marketers play a crucial role in a company's marketing strategy as they create content that will draw customers in and keep them engaged.

What is a Content Marketer's Role?

A content marketer’s role is to create content that will engage and attract potential customers. This involves researching relevant topics for the target audience, creating content that will appeal to them, and then distributing it through social media, email, and other online channels.

Content marketers must also ensure that the content is optimized for search engines and engaging enough to encourage people to share it with others. Content marketers must also be aware of the changing trends in their industry and be able to adapt and adjust their content strategies accordingly quickly.

How do content marketers succeed?

Content marketers succeed by being able to identify the needs and wants of their target audience, create compelling content that speaks to them, and distribute the content across channels. Content marketers must be agile and able to pivot their content marketing strategy based on changes like market conditions, new laws, organizational shifts, or trends.

Content marketers must also understand SEO and other digital marketing channels to ensure their content reaches the right people. Additionally, content marketers must measure and analyze the performance of their content and take feedback from their audience to continually improve their strategy.

Go ahead and implement these steps to improve your results exponentially!

1. Identify your weaknesses

To improve as a content marketer, you must first detect and recognize your weaknesses. To do this analysis correctly, you must be honest with yourself; you can't pretend everything is fine if you want to improve.

You can use Google Analytics to study your metrics in depth and keep yourself constantly updated. The main weaknesses of content marketers are:

Low conversion rates

Becoming a Successful Content Marketer - "How to increase conversion rate" by zdenekhejl is licensed under CC BY 2.0.
How to increase conversion rate” by zdenekhejl is licensed under CC BY 2.0.

One of the most important metrics is conversion since a high conversion rate means your content is selling. But what is a high conversion rate? The reality is that there is no universal rule to define a high conversion rate, as it also depends on the type of business you are dealing with.

Generally speaking, a conversion rate of 11% is an excellent target to aim for. Because according to a study conducted by WordStream, 10% of businesses using Google AdWords manage to have an average conversion rate of 11.45%. Although this figure may seem challenging to achieve, it is possible based on evaluating your current conversion rate.

By increasing desire, you can create efficiencies with your content creation, thus reducing the effort it takes to produce a piece of content. A successful content marketing strategy will be flexible and allow for changes as needed.

Time on page

Becoming a Successful Content Marketer - Time on page from GA

Another critical metric is the average time the user spends on your page. Through it, you can evaluate the commitment that you, as a content marketer, have to the project. According to a study conducted by the data analytics team at Microsoft in 2021, the average user attention span is approximately 8 seconds, so the site visit time is low.

Content Marketing Pro Tip: A good option is to test different types of content across several site pages to see which content resonates best with your audience. Successful content marketers test content, whether it be a blog post, a video, or some other type of content.

Few backlinks

Becoming a Successful Content Marketer - Meme from Donnie Brasco, Link Building, "friend of mine?" or "friend of ours"?

The third metric you should consider is backlinks because they transmit authority to your website. By improving your quality backlinks, you can increase your visibility exponentially. A backlink is how

Content Marketing Pro Tip: You can boost this metric by creating valuable content readily shared on social networks. Earning passive links means your content is deemed valuable by peers.

The three metrics mentioned above are usually the weakest of many content marketers. While you should analyze as many metrics as possible, the idea is to start with these three to avoid falling into the most common weaknesses of content marketers.

2. Determine the origin of your weaknesses

After identifying your weaknesses as a content marketer, it is essential to investigate their origin. A common mistake content marketers make is that they often don't pay much attention to this aspect; they focus on the wrong metrics and try different tactics to improve them.

An effective way to improve your work is to make changes based on what your ideal audience wants, so you should consider the actions of users with any content on your page.

Some of the most common symptoms that occur are:

Low engagement

There may be a high bounce rate, low dwell time, and a low number of posts shared on social networks. If any of your pages have one or more of these symptoms, you must appropriately engage your audience.

Ineffective content

This is a crucial aspect of content marketing, and unfortunately, many marketers overlook it. If you create good content, you will generate users' interest and increase their engagement. Therefore, your content must offer value to readers to get more conversions.

Here's a quick checklist to make sure you're creating high-quality content.

  1. What is the purpose of this content – is it clearly defined?
  2. What is the problem it solves?
  3. How can it help your brand?
  4. How is your content better than your competitors'?
  5. What is your call to action?

Lack of connection with your audience

Becoming a Successful Content Marketer - You must connect with your audience

This aspect is also related to the two problems mentioned above, but the latter can cause even more problems. This is because it is through emotional connections that users connect with your content.

It's imperative that you fully understand what your audience's most significant pain points are. To know what they are most sensitive to and what can motivate them to read your content and take action. To do this, engaging in direct communication with the audience is the best. Also, keyword research is a good start if you don't have access to these conversations.

The three factors mentioned above are responsible for most of the problems content marketers suffer, and you can start your evaluation.

3. Find a specific solution for each problem

Becoming a Successful Content Marketer - a lock and key for solving each problem

To solve all your problems effectively, you should do more than just a quick Google search and test each option. It would help if you created a detailed action plan in which you are clear on implementing the solutions you have thought of.

As we already mentioned, you must be clear that the three leading causes of the problems that content marketers have with their projects are low user engagement, poor content, and lack of emotional engagement. The reality is that all causes of problems have something in common, and to avoid them, it is crucial to think more about users.

How to know your target audience better?

To get to know users better, you must create an emotional connection to discover how to get emotionally involved. This requires a lot of user research, and an excellent way to start is by looking at psychographic data from Google Analytics.

This way, you can understand what your users want and need. In addition, you need to think about content distribution to publish to the right users at the right time.

Here are some of those data psychographics:

  • The content has to be useful and helpful
  • Content has to connect with your users in some way

Content Strategy Pro Tip: content alone does not ensure good results; you have to wrap it in an excellent package so that readers will want to open it and enjoy it. Therefore, value, quality, and emotional connection form a whole.

4. Create a detailed action plan based on what has worked best for you.

Becoming a Successful Content Marketer - whiteboarding content and SEO action plans

To be a successful content marketer, you must emphasize details. If you are not detailed, it won't be easy to get positive results from your plans.

There are some essential aspects that you should include in your content marketing plans, such as specific objectives and a time limit for meeting each one. In addition, it is crucial to:

  1. Choose goals that can be analyzed through metrics.
  2. Apply actionable metrics so you can consult your plan whenever you need to and know immediately what to do.
  3. Establish in the action plan the parameters you will use. This will be very useful when analyzing your objectives.

Content Strategy Tip: In your strategy, list each step you must take to achieve your goals and discard the less effective ones.

5. Continuously educate yourself to stay on top of changes

Becoming a Successful Content Marketer - continuous education to answer all the questions.

This last step is a mindset that you must put into practice. You must be clear that to be an excellent content marketer; you must always be on the lookout to keep learning to stay current on the latest trends.

Content marketers who think they are masters usually fall behind because they are unwilling to learn from others and constantly improve. One of the best ways to stay connected to new trends is by keeping up with content marketing-related blogs, reading the latest books, and asking other professionals for advice.

We assure you that you will become a successful content marketer by applying all these tips constantly.

Content Marketing Tip: always research what new tools and technologies are used in content marketing and always pay attention to the companies who are pioneers in the content marketing space, like HubSpot and the Content Marketing Institute.

Become a Successful Content Marketer Wrap-up

Even if you have some time dedicated to content marketing, you can always learn new things to help you reach the next level. The key to being a successful content marketer is to be willing to apply new practices and stay current in this ever-changing industry.

In content marketing, you should know that continuous evaluation is a must. No magic formula guarantees that everything will always work out how you want it to. But that doesn't mean you have to settle for mediocre results; you should always seek to improve your content marketing efforts as a professional.

The five steps mentioned above are specially designed to overcome obstacles that stand in your way. You need to gain years of experience to be a savvy content marketer. But you must follow these steps and consistently deliver the best user experience possible.

Are you ready to improve your writing skills and achieve outstanding results?


5 Steps to Becoming a Successful Content Marketer

Ben Adams

Ben Adams is an online entrepreneur with over 20 years of digital marketing experience in SEO, content marketing, analytics, email marketing, e-commerce, and other strategies. He enjoys consulting and helping businesses and entrepreneurs succeed by using technology and tools to power their online presence and growth. He also enjoys writing, photography, traveling, and spending time with his family.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Scroll to top