The Global Domain Report was released, revealing some compelling facts and domain statistics about the domain market for 2022 with a 2023 outlook. This post shares some of the biggest insights taken from the report. If you're in the buying and selling of domains business or are thinking of starting, this post will outline some of the essential information you will want to know before you make your initial purchase… or sale.
Top Options for Domain Buying and Reselling
If you are looking to enter the market of reselling domains for profit, you'll want to access the top options for finding and purchasing domains that will grow in value. You'll also want to get your domains valuated to understand what you might be able to sell a domain for.
Here are the options for buying and reselling:
- Sedo – Sedo is a global domain marketplace that offers a wide range of domain names and multiple auction types. It also offers domain brokerage services for buyers and sellers.
Link: https://sedo.com/ - Namecheap Marketplace – Namecheap is a popular domain registrar that also offers a marketplace where you can buy and sell domains. It offers a variety of domains at competitive prices.
Link: https://www.namecheap.com/domains/marketplace/ - GoDaddy Auctions – GoDaddy Auctions is one of the largest and most popular domain name marketplaces where you can buy and sell domains. It offers a wide range of domain names from expired domains to premium domains.
Link: https://auctions.godaddy.com/ - NameJet – NameJet is a domain name auction platform that offers a wide range of domain names. It also partners with other domain registrars to offer exclusive domain auctions.
Link: https://www.namejet.com/ - Flippa – Flippa is a marketplace for buying and selling digital assets, including domain names. It has a large inventory of domains and provides tools to help buyers and sellers complete transactions easily.
Link: https://flippa.com/domains
Here are the options for domain appraisal and valuation:
- DomainIndex.com – DomainIndex.com is a paid tool that provides a comprehensive domain valuation report. The report includes data on domain age, backlinks, search engine rankings, and more.
Link: https://www.domainindex.com/ - NameBio – NameBio is a platform that provides historical sales data for domain names. Users can use this data to get an idea of what similar domains have sold for in the past and use that information to estimate the value of their domain.
Link: https://namebio.com/ - Free Valuator – Free Valuator is a free domain appraisal tool that provides users with a quick and easy way to estimate the value of their domain. The tool takes into account various factors such as domain length, TLD, backlinks, and search engine rankings. Free Valuator also provides users with a more detailed report for a fee.
Link: https://www.freevaluator.com/ - GoDaddy Domain Appraisal – GoDaddy's domain appraisal tool is a popular option for those looking to get an estimate of their domain's value. The tool takes into account various factors such as domain age, length, and keyword popularity.
Link: https://www.godaddy.com/domain-value-appraisal - Alter Appraisal – Alter Appraisal is a free domain appraisal tool that provides users with an estimated value for their domain. The tool takes into account various factors such as domain age, keyword popularity, and search volume. Alter Appraisal also offers a paid appraisal service for a more comprehensive report.
Link: https://alter.com/appraisals
Q: What were the top domain extensions launched in 2022?
New domains that reached general availability in 2022
- .day
- .au
- .boo
- .rsvp
- .kids
Q: What are the domain extensions to watch for in 2023?
TLDs to watch for in 2023
- .giving (Jan launch)
- .it.com (February launch)
- .bot (May launch)
- .channel (TBD)
Q: Which domain extensions will be launching in 2023?
Google's registry will launch the following in 2023
- .foo
- .mov
- .zip
- .nexus
- .dad
- .phd
- .esq
- .prof
- .ing
- .meme
Q: What does this mean?
Many investors monitor the launch dates as they want to pounce on domains with the new extensions for long-term hold and resell value.
Think of the opportunity to own work.ing, or kung.foo. The opportunities for those who are creative are endless, and the value might not be there immediately, but likely will in the years ahead.
Domain Statistics for 2022
There were 249.9 million registered domains, representing a YoY decline of 4%.
It is estimated that most of the decline is due to the decline in registrations of coronavirus related domains.
The .fr domain was one of the most successful domain extensions in 2022, reaching the 4 million registration mark.
The .xyz gTLD was one of the most registered new types of domains in 2022. This hints at a strong aftermarket, where these were scooped up for the ability to hold and be resold later.
The .com gTLD continued as the most registered in 2022, with 160.9 million new registrations.
Following .com in the volume of registrations to round out the top 10 were:
- .tk (27.1 million) – Not used as a ccTLD, but rather as a gTLD in most instances.
- .cn (17.9 million)
- .de (17.4 million)
- .net (13.2 million)
- .org (10.6 million)
- .uk (9.7 million)
- .ga (8.9 million) – Not used as a ccTLD, but rather as a gTLD in most instances.
- .nl (6.3 million)
- .ru (5.7 million)
gTLD Statistics & Facts
63.4% of all gTLDs are hosted in North America, with 16.9% in Asia and 14.5% in Europe.
Q: What types of websites (by category) are gTLDs most often used for?
- Content websites at 33.4%
- Business websites at 23.4%
- Placeholder (no active website) at 23%
- Parking at 10%
- Other uses at 10.3%
…and when we compare gTLD website properties vs ccTLD properties, we see the following to be true.
more ccTLDs have MX records present, meaning they use them for email. 82% vs 65%
Forced HTTPS is almost equal at 69% ccTLD vs 68% gTLD.
The occurrence of a non-functioning site or errors on a site shows ccTLDs at 28% and gTLDs at 60%.
At 46%, there are more developed websites using ccTLDs than gTLDs, at only 18%.
Top 20 ccTLDs
Here are the top 20 ccTLDs, the number of registrations in millions and the market share in 2022.
| .TLD | Registrations (in M) | Market share |
|---|---|---|
| .tk | 27.1 | 20.5% |
| .cn | 17.9 | 13.4% |
| .de | 17.4 | 13.1% |
| .uk | 9.7 | 7.3% |
| .ga | 8.9 | 6.7% |
| .ml | 6.8 | 5.1% |
| .cf | 6.3 | 4.7% |
| .nl | 6.3 | 4.7% |
| .ru | 5.7 | 4.3% |
| .gq | 5.1 | 3.9% |
| .be | 5.0 | 3.7% |
| .au | 4.1 | 3.1% |
| .eu | 4.0 | 3.0% |
| .fr | 4.0 | 2.8% |
| .it | 3.7 | 2.6% |
| .co | 3.4 | 2.5% |
| .ca | 3.3 | 2.5% |
| .in | 2.8 | 2.1% |
| .ch | 2.5 | 1.9% |
| .pl | 2.5 | 1.8% |
Top 10 New gTLDs
Q: What were the top new domain extensions launched and sold in 2022?
- .xyz
- .online
- .top
- .shop
- .site
- .icu
- .store
- .cyou
- .VIP
- .live
China has 44.2% of the gTLD domain hosting, followed by 26.9% in the United States and 7.5% in Japan.
Fastest Growing Domains all TLDs in 2022
The .foundation domain saw the most growth across all TLDs in 2022, with a 260% growth. The nearest TLD was .in, which grew 197%, followed by .social at 153%.
Price by Domain Length
When you compare the price of domains sold by the length, you can see that the sweet spot is clearly domains having between 8-10 characters. Domain value starts to build at 4 characters and starts to fall off significantly at 15 plus characters.
Although we can see a spike in average price when you look at 13-15 characters and then again at 19 characters. This is likely caused by a domain being keyword specific and valuable for those exact keywords.
Domain Sales in 2022
When we look at the top 10 public domain sales in 2022, they are mostly dominated by .com sales, which continue to outpace most other TLDs in value.
The domain call.com was the highest publicly recorded sale in 2022 at $1.6 million. Yachts.com sold for $660k to claim the second spot. The top six sold domains were .com, and the top non-.com was termin.de at $163,740.
The .com TLD is projected to account for 66.6% of the top-selling domains in 2023. The .de is projected at 13.8% and the .net at 5.7%.
The average price to purchase a .com domain increased when comparing 2020 vs 2022. The average price for a .com in 2020 was $2,223, while it was $2,466 in 2022. The median price decreased, however, from $332 in 2020 to $300 in 2022.
74% of all domain sales on Sedo.com were “Buy Now.” The average price is $2,146, and the median is $400 across all domain sales.
The top 10 public “make offer” sales saw the highest sale for stuff at $80,174 and the lowest sale in the top 10 for editing.com at $46,000.
Sales Data by gTLD and ccTLD
The top 10 public sales across all new gTLDs saw best.casino at number one with a $60k sell price. Following that, algo.xyz at $50k, wallet.one at $49k, and a.game at $40,888.
The top .co domain in public sales for 2022 was broadcast.co, which sold for $27,845. Following that, pagoda.co, which sold for $27,500, and law.co, which sold for $22,500.
The top .co.uk domain in public sales for 2022 was wardrobes.co.uk, which sold for $17,000. Following that, kolster.co.uk, which sold for $7,901, and doctoronline.co.uk, which sold for $7,500.
The top .de domain in public sales for 2022 was termin.de, which sold for $163,740. Following that, wv.de, which sold for $66,960, and krypto.de, which sold for $40,923.
The top .es domain in public sales for 2022 was aprende.es, which sold for $16,316. Following that, bank.es sold for $14,559, and myticket.es sold for $8,000.
The top .fr domain in public sales for 2022 was ev.fr, which sold for $125,448. Following that, astrologie.fr, which sold for $14,696, and sugardaddy.fr, which sold for $10,168.
The top .xyz domain in public sales for 2022 was algo.xyz, which sold for $50,000. Following that, pfp.xyz, which sold for $34,999, and seda.xyz, which sold for $24,965.
As you can see, shorter 3-4 character domains were scooped up when .xyz launched and are some of the first to be sold for a profit. We'll continue to see this proliferate in 2023 and extend into the 5-9 character length in 2024 and on.
The top public .ai domain sale in 2022 was for gene.ai, at $25,148. As AI technology grows, more .ai domains will sell for higher values.
The top .io domain sold publicly was mode mode.io, with a price tag of $50,000.
The .org TLD also saw some decent value, with the top domain proton.org fetching a price of $125k. In contrast, the highest .net only pulled down $45k, utn.net.
Sedo.com Domain Sales
Sedo.com is a top domain auction firm headquartered in the U.K. They offer numerous types of auctions enabling entrepreneurs to buy and sell from their domain portfolios. Here is the breakdown of domain sales by method on Sedo.com in 2022.
- 74% of all domains were sold via “Buy Now”
- 11% were sold via Make Offer
- 9% were sold via Auctions
- 6% via other means
The top domain sold by auction was best.casino for $60k on Sedo.com in 2022. The top .com sold at auction was evy.com for $56,096. The top ccTLD was jogos.com.br, sold for $42,500.
The top domains sold via “Buy Now” started with gian.com, sold for $150,000, followed by proton.org, sold for $125,000. The remaining top 10 were .com gTLDs.
The top public sales in total was comprised of mostly .com gTLDs, with a small subset of the following gTLDs, .io (a ccTLD used as a gTLD), .one, .org, and a .xyz.
Current Top Domain Use
We thought it would be interesting to see what the current use is of the top domains purchased in 2022. Are they parked, have full websites on them, or in use some other way. Let's see.
Top .com domains
call.com – next generation communication splash page with sign-up | active
yachts.com – a yachting website for purchase or charter | active
evy.com – parked domain for resale | not active
gian.com – parked domain for resale or ad revenue share | not active
Top .de domain
termin.de – calendar creation application website | active
wv.de – couldn't reach website | unknown
krypto.de – crypto website | active
Top gTLD domains
best.casino – unsecure connection, did not proceed | unknown
algo.xyz – marketplace for non-fungible domains | active
wallet.one – for sale on dan.com as make an offer | not active
a.game – crypto casino website | active
pfp.xyz – unknown | not active
seda.xyz – multichain permissionless protocol platform website | active
Top .co domains
broadcast.co – corporate landing page | active
pagoda.co – web3 startup platform | active
law.co – outsourced SEO services for lawyers | active
Top .co.uk domains
wardrobes.co.uk – reserved for future use | not active
kolster.co.uk – intellectual property services website | active
doctoronline.co.uk
Top .es domains
aprende.es – online learning and career advancement website | active
bank.es – domain parked | not active
myticket.es – unknown | not active
Top .fr domains
ev.fr – electric automobile website | not yet launched
astrologie.fr – astrology website | active
sugardaddy.fr – matchmaking website | active
Top .org domain
proton.org – blockchain payment website | active
Top .com.br domain
jogos.com.br – online games website | active
Top .net domain
utn.net – University of Nurnberg Technology | active
Additional Resources
- How to Register a Domain Name – Your Official Guide for Success – need to register? find out how.
- Private Registration For Domain Names – Is It Right For You? – privacy? is it important?
- Best Domain Registrars in 2022 (Ranked & Reviewed) – need to find a good registrar, we've got you.
Domain Statistics and Facts for 2022-2023 Wrap-up
The domain industry is a huge opportunity when you can peek behind the curtain and see how some are profiting hugely with the buy and resell process. This is not something everyone will be able to navigate successfully, but it is clearly a way ot make an annual income with a single sale.
We'll continue to update these statitics and grow this list. We recommend accessing the entire report, available at https://www.internetx.com/en/global-domain-report/. There are a ton of valuable insights for anyone looking to enter the domain industry.
