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Top 5 Dropshipping Niches for Women in 2023

Dropshipping success stems from selecting the best dropshipping niche. There is no area more competitive than dropshipping niches for women. Women change the game when choosing the most profitable dropshipping niches.

Let's learn how to start your successful dropshipping business within a dropshipping niche for women.

How does dropshipping work?

Dropshipping allows you to serve as a middleman between buyers and sellers and make a profit. E-commerce is becoming increasingly popular worldwide. You need the right marketing and sales strategy to succeed and find a profitable dropshipping niche with popular products to sell online.

A strong niche will dictate your target market and your potential for success. When we talk about profitable dropshipping niches for women, we mean the area or specific market sector you’re targeting.

For instance, beauty, fashion, and decor are all niches and may or may not have different target audiences. This is a critical factor for achieving success. Limiting yourself to a particular niche can better identify your audience and tailor your marketing strategies accordingly. And marketing is key to selling any product or service, no matter the niche.

Importance of a Specialized Dropshipping Niche

You can more easily outline your target audience by focusing your attention on a specific niche. If you’re selling many different products, you might be unable to pinpoint an audience, which could be a huge disadvantage.

You cannot appeal to a certain group unless you can identify them and their needs and interests. Therefore, the need to work on selecting and qualifying a popular dropshipping niche is critical.

But how do you do that?

Choosing a Profitable Dropshipping Niche

Now that you know how important it is to choose the right niche for your business, the next step is to choose that niche.

This might seem overwhelming if you’re a beginner with little to no experience in the virtual market. But you should start with a thorough market research project to hone in on some dropshipping niche options.

Consider what you want to sell, if there exists a market potential for selling that product or service, and if you have the appropriate tools to market it. Try opting for a niche that’s already somewhat popular but not oversaturated. Check trends on social media and search engines and go with a niche that is just big enough for you to handle.

And, of course, don’t forget marketing because that will help you stand out in the deep pool of competitors.

The Best Dropshipping Niches for Women in 2023

If you plan on setting up an online store or website and you want to leverage a dropshipping strategy to deliver the goods, both literally and figuratively, we’ve got you covered!

We’ve rounded up the five top profitable dropshipping niches for women so beginners like you can easily pick a niche to get started. Just follow our lead, and you’ll be good to go!

#1 Fashion & Accessories Niche

Top dropshipping niches for women - Women's fashion niche

We can't forget fashion and accessories when we talk about women. Women love that stuff, and thus, if you’re looking for dropshipping niches for women, it only makes sense to start with clothes, jewelry, and handbags.

According to IMARC Group, the global women's apparel market size reached $965.3bn in 2022 and is expected to reach $1207.4bn by 2028, exhibiting a CAGR of 3.5% during the forecasted period.

Another major advantage for sellers in this niche is that this isn’t seasonal. Women will always need clothes and accessories, so your business will always be in demand. Though trends change over time, and even virtual businesses must adapt to the times.

Stores targeting fashion and accessories are doing pretty well, and you can, too, if you have a strong determination.

The hottest product categories in this niche are definitely:

  • Stitched clothes
  • Hoodies and sweatpants
  • Workout gear
  • Shoes
  • Handbags and clutches
  • Jewelry & accessories

So, if you’re venturing into this niche, stay on top of the trends (in terms of both products and marketing), and we can almost guarantee that your dropshipping store has lots of potential from day one.

#2 Beauty Products Niche

Top dropshipping niches for women - Beauty products niche

There may be many profitable dropshipping niches for women, but nothing beats beauty products. This includes makeup, skincare, haircare, fragrances, and other personal grooming items.

Like fashion, beauty is also an evergreen niche, and you can rest assured that if you’re targeting this industry, you’ll have enough business all year round. However, breaking in might be relatively hard, considering that the field is somewhat saturated.

Nevertheless, you should persevere and focus on developing a unique brand with marketing strategies that elicit a response from your target audience. But really, that’s a given for just about any business and not too much to ask.

You absolutely need to put in the effort to research market trends and build a business strategy with trendy beauty products like:

  • Hair care products
  • Shampoos and conditioners
  • Organic cosmetics
  • Face masks
  • Teeth whiteners
  • Face washes and toners
  • Body scrubs and body rubs

And, of course, quality is a must, so never compromise on that. The beauty industry is booming, and your dropshipping business will do great if chosen.

#3 Home Décor Niche

Top dropshipping niches for women - Home decor niche

Home décor includes home accents, furniture, and home organization products, all in demand. More and more people are beginning to realize the importance of having a well-kept home because it increases its resale value.

People are generally more than willing to invest time, energy, and more money than ever to keep their homes in tip-top condition.

According to Market Data Forecast, the home decor market was valued at $727.6bn in 2021 and is anticipated to reach $939.7bn by 2027; a CAGR of 6.8% over that timespan.

Plus, convenience-based devices that focus on providing comfort are also quite popular for obvious reasons. Such products are sold quickly with the right marketing tactics. So, if you want to venture into the dropshipping zone, home décor is a genuinely great dropshipping niche for women, and you 100% need to consider it!

You can start with products such as:

  • Abstract art paintings
  • Automated vacuum cleaners
  • Eternal flower arrangements
  • Convertible furniture
  • Wreaths and greenery
  • Wall art and signage
  • Baskets and accessories

#4 Wellness Products Niche

Top dropshipping niches for women - Wellness products niche

Self-care is also a big deal nowadays, as it should be. But you know what? You can leverage this and start dropshipping with wellness products.

These are useful and can go a long way with the right marketing tactics. You can brand wellness products for self-care and as gifts for loved ones, and they'll sell like hotcakes.

The global health and wellness market size reached $3,481.8bn in 2022. IMARC Group expects the market to reach $4,454.0bn by 2028, exhibiting a CAGR of 3.99% during that period.

To succeed with a niche dropshipping business in this category, you must pick the right supplier to ensure quality at all levels. And, of course, find creative ways to reach your target audience.

If you’re serious about selling wellness products online, then we recommend:

  • Yoga equipment
  • Health supplements
  • Essential oils
  • Fitness products
  • Salts, salves, healing lotions
  • Stretching tools and massagers

These will do well in the market for sure, but make sure to do a trial before forming your final catalog of products and services.

#5 Children’s Items Niche

Top dropshipping niches for women - Children's and Baby Items niche

Lastly, children’s items are another favorite dropshipping niche for women.

You know, people will not stop having babies till the end of time. And so long as they have babies, they’ll need baby products, making it a very profitable niche you should explore, especially as a beginner.

According to Precedence Research, the global baby care products market is predicted to surpass around $164.5bn by 2030 from $85.3 billion in 2021 and grow at a CAGR of 7.57%.

Remember, the biggest appeal factor behind baby items is adorableness, so you should go for products that emphasize that. Pick a supplier that values product quality and consistency.

Good products can only take you so far. Your marketing plan needs to be good enough to attract and retain customers. Try offering, bundles, and deals, and there’s no stopping your dropshipping store from reaching new heights.

For starters, we recommend cataloging:

  • Toys
  • Infant accessories
  • Clothing for different sizes – infants, toddlers, and children
  • Bath and body products for babies
  • Baby feeding accessories (bibs, bottles, cups, clips)

Is Dropshipping Still a Thing in 2023?

Dropshipping is very much still a thing in 2023. In fact, it’s only expected to grow in the coming year since more and more people are shifting towards online shopping.

The convenience and variety are unmatched, so you can definitely take advantage of the dropshipping trend – it's nowhere near its end, we assure you.

As for the hottest dropshipping niches for women, you can use our list, but we recommend exploring for yourself as well. This list is in no way exhaustive, and you must pick the niche that suits you best according to your interests and expertise.

The worst thing you can do is to dive in blindly. One of the biggest dropshipping mistakes you can make is not doing your research.

Dropshipping is not saturated… yet. Plan things out and plan them well, and we can assure you that your dropshipping business can also become profitable with the right marketing and promotion efforts.

You can’t succeed with an eCommerce store without being able to find profitable dropshipping niches with profitable dropshipping products, so conduct a thorough market analysis before investing your time and energy into a business.

See our dropshipping resources for more information on niches and top dropshipping products.

Conducting Additional Dropshipping Niche Research

Dropshipping niche research

You've made it this far, so you likely want to know the next steps to solidify a top dropshipping niche. If you need to qualify a dropshipping niche further, you can use market research tools like Google Trends, Google Keyword Planner, and Facebook audience insights. All three are free tools that can provide more information about the target market.

Free Dropshipping Niche Research Tools

Google Trends will show you what is popular and trending regarding search interest and volume. You'll start to see trends within certain categories, by certain geographies, and within certain demographics that may lead you to decide on a popular dropshipping niche.

Use Google Keyword Planner to explore how much search volume keywords have and the level of competition on Google Ads to see if the market is too competitive or saturated or if the cost of entry is too high.

Leverage Facebook audience insights to gain insight into the characteristics of your target market. Discover the level of interest in certain categories that align with your dropshipping niches and explore the behavior patterns within each segment.

Paid Dropshipping Niche Research Tools

If you're not getting enough from the free tools listed above, a host of paid tools allows you to get into the weeds with niche and product research. These tools are invaluable for deeper research into finding profitable dropshipping products.

SellTheTrendSellTheTrend is great for reviewing products across various niches, scouting out competitors, and, ultimately, deciding on a profitable dropshipping niche. It is an all-in-one solution for integrating and automating your complete dropshipping business.

Plans start at $39.97/month and have a 7-day free trial.

Thieve.co– We like Thieve.co for the deep dive into finding the most profitable dropshipping products. A Chrome extension allows you to scrape products from any eCommerce store, discover what it is and who supplies it, and give you the next steps to adding it to your catalog.

Plans start at $15/month and have a 14-day free trial.

Niche Scraper– Niche Scraper is fantastic for discovering trending dropshipping niches, scraping top products, reviewing top stores, and helping to decide what niches might be best for your dropshipping store. It also has tools to help you with your marketing efforts.

Plans start at $49.95/month, and there is a free plan to try out before committing.

Most Profitable Dropshipping Niches for Women Wrap-up

Selecting the right dropshipping niche for you is one part desire and two parts research. The formula for successful dropshipping is determining where your passion and energy lie and selecting a niche that meets your needs.

A career in dropshipping doesn't need to last forever, but it certainly can be lucrative for those who put in the time and effort. Most dropshipping businesses do not succeed, and there is no “perfect dropshipping niche.”

Success is a choice, followed by hard work and determination. We all share the ability to sell products. It's the effort put in that determines who comes out on top.

Top 5 Dropshipping Niches for Women in 2023

Ben Adams

Ben Adams is an online entrepreneur with over 20 years of digital marketing experience in SEO, content marketing, analytics, email marketing, e-commerce, and other strategies. He enjoys consulting and helping businesses and entrepreneurs succeed by using technology and tools to power their online presence and growth. He also enjoys writing, photography, traveling, and spending time with his family.

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