Moosend is a powerful email marketing software with many features that make it an excellent choice for businesses of all sizes. Some features that make Moosend's email marketing tool stand out include the ability to create dynamic templates, automated email marketing, and advanced segmentation tools. Also, Moosend comes with a generous free trial, making it an excellent option for small businesses.
In this comprehensive Moosend review, we'll take a look at all the features the Moosend email marketing service offers, what we liked, what we thought was okay, and what we don't like. By the end, you'll have a clear idea of whether Moosend is the right email marketing service for you.
This Moosend review will also look at alternatives to Moosend that might make more sense based on your email marketing solution needs. Let's dive in.
Moosend Review – Key Features at a Glance
Moosend is an email marketing services provider or software as a service (SaaS) that allows businesses to create, send, and track email marketing campaigns at scale.
Moosend's features include an intuitive email builder, automated email marketing, segmentation and targeting, A/B testing, landing page builder, and real-time reports.
- Dynamic templates: Easily create beautiful, responsive email marketing campaigns that look great on any device.
- Subscription forms: Five different types of email subscription forms that allow placement variation according to your needs.
- Automation campaigns: Use automation workflows to send the right message to the right people at the right time.
- Segmentation and targeting: Personalize messages by dividing your subscribers into target groups based on their interests, demographics, or past behavior.
- A/B testing: Test different versions of your email campaigns to see which ones perform best.
- Email deliverability: Get real-time insights into how your campaigns are performing so you can make necessary adjustments to achieve better results.
Moosend has a pricing scheme that is very simple and easy to understand. You pay based on your number of subscribers. There are no hidden costs and no subscription fees. You can join monthly, and the pricing starts at $9 for unlimited emails. If you decide you want to pay as you go, Moosend has a Credits package.
Moosend Free Trial
Moosend provides a free trial for 30 days. The free trial includes almost all of Moosend's features including branding free emails as well as the ability to send unlimited emails during the trial, so you can try out the platform before deciding if it's right for you.
Moosend's Pro paid plan starts at $9 per month for up to 500 subscribers and unlimited emails. The monthly price increases as you add more contacts, with the most extensive plan being $5,840 per month for up to 1,000,000 subscribers. This certainly isn't practical or realistic so please don't use that figure to gauge a real price. Contact Moosend's sales team to discuss options.
What are Moosend Credits?
Moosend Credits are used to pay for email sending on the Moosend platform. Credits are best suited for companies that only send emails occasionally and are not tied into a monthly fee or any other type of subscription.
Moosend Credit Breakdown
- 350,000 email credits for $350
- 500,000 email credits for $500
- 750,000 email credits for $750
- 1,000,000 email credits for $1,000
For more in-depth pricing, including custom plans and information on credits, visit Moosend's pricing page.
Moosend's free trial is a great way to get started with the email marketing tool and try out its features. The paid plans start very affordably and allow for unlimited emails to be sent but can get a bit out of control for higher numbers of subscribers. The Moosend pay-as-you-go plan is perfect for those who don't need to send often.
Top 10 Reasons to Use Moosend as Your Email Marketing Software
Ease of Use
Moosend is designed to be easy to use, even for those without experience with email marketing. The software includes a drag-and-drop email builder that makes it simple to create beautiful, responsive emails. Additionally, Moosend offers a wide range of customizable templates to fit the needs of any business.
Moosend has a variety of pricing plans designed to be affordable for businesses of all sizes. The software also includes a free trial with no credit card to test drive the platform's features. The pricing goes up based on how many subscribers a business has and includes unlimited emails.
No Contracts or Commitments
Moosend does not require businesses to sign contracts or make long-term commitments. This means that companies can cancel their account at any time without penalty. You can however take advantage of discounts if you sign up for a Moosend account and select an annual plan.
Powerful Email Marketing Automation Platform
Moosend provides powerful email marketing automation tools that allow businesses to send highly personalized emails at scale. With Moosend, companies can create automated email campaigns triggered by specific actions, such as subscribing to a newsletter or purchasing.
Segmentation and Personalization
Moosend makes it easy to segment and target subscribers with highly personalized content. The software allows businesses to create unlimited segments based on location, interests, and purchase history. Moosend also offers a wide range of personalization options, including inserting subscriber names into emails and dynamically inserting images based on subscriber preferences.
Moosend provides powerful A/B testing tools that allow businesses to test different aspects of their email campaigns to optimize results. With Moosend, companies can try subject lines, email content, sending times, and more.
Detailed Reporting and Analytics
Moosend provides detailed reporting and analytics that allow businesses to track the performance of their email campaigns. The software includes built-in reports and the ability to connect your Moosend account with a Google Analytics account or other web tracking tools for even more detailed data tracking. Moosend also makes it easy to export data for further analysis.
Integration with Other Platforms
Moosend integrates with many other platforms, including eCommerce platforms, CRMs, email clients, and webinar platforms, allowing businesses to automate their email marketing efforts by integrating with other daily tools. This expands the email marketing services Moosend provides and allows you to tie into a preferred landing page builder like Unbounce or through the use of WordPress.
Excellent Customer Support
Moosend has excellent customer support via live chat, email, and phone. The company's customer support team is available 24/7/365 to help answer any questions or resolve any issues. With an Enterprise plan, you receive a dedicated account manager to assist.
Free Trial Available
Moosend has a free trial that includes many of the advanced features for 30-days so businesses can try the email marketing solution before committing to a paid plan.
Moosend Review – Pros and Cons of Moosend
Easy to Use
One of the best things about Moosend is that it is straightforward to use, even for those without experience with email marketing software. The user interface is relatively intuitive and user-friendly from our experience and testing, and plenty of helpful tutorials are available to guide you through each process step.
Moosend is also very affordable, especially compared to other email marketing software options on the market. There are three different pricing plans available, and you can even take advantage of a free trial to see if the software is a good fit for your needs before committing to a paid plan.
Despite its ease of use, Moosend comes with a wide range of powerful features to help you create high-quality email campaigns. Some of the most notable features include autoresponders, segmentation, and A/B testing.
Excellent Deliverability Rate
Another great thing about Moosend is that it offers an excellent deliverability rate hovering around 85%, meaning that your emails are more likely to end up in your recipients' inboxes than their spam folders. The solid deliverability is thanks to the software's strict adherence to anti-spam laws and regulations.
Great Customer Support
If you ever have any questions or run into any problems while using Moosend, you can rest assured that you will be able to get the help you need from the software's highly responsive customer support team.
One of the primary disadvantages of Moosend is that it offers limited customization options. While the software does allow users to create custom fields and segment their contacts, it does not provide the same level of customization as some of its competitors.
No Free Plan
Another downside of Moosend is that it does not offer a free plan. Potential customers must commit to a free trial to test the software. This could be a deterrent for some people who are considering other options and don't want to sign up for an account for 30 days to have it turned off or need to change to pay to use.
Most other email providers offer a free plan for up to a certain number of contacts and Moosend used to have such a plan but changed to a free trial sometime between October 2021 and February 2022.
No Phone Support
Not having phone support might be a deal breaker for some, but they have email and chat. Many customers prefer chatting over calling, so we don't see it as a huge issue. If you have questions or problems with the software, you must rely on email or live chat support.
Moosend carries a high rating on many software review sites and doesn't have a lot of bad reviews, but most of them say the platform's user interface and ease of use need improvement.
We didn't find it too difficult in our testing, and it is something you might get used to over time as you get more familiar with how it works, but some might steer clear due to this issue.
No Mobile App
Another downside of Moosend is that it does not offer a mobile app. If you want to use the software on your smartphone or tablet, you must access it through your web browser. This could be inconvenient for people who prefer to use apps instead of websites.
Moosend Features In-Depth
Email Templates in Moosend
Email templates in Moosend are a great way to create and send beautiful, responsive email newsletters quickly and easily. With the drag-and-drop landing page editor, you can create Moosend mobile-friendly email templates that look great on any device.
Moosend's powerful segmentation tool makes it easy to target your subscribers with the right content. Plus, its built-in testing tool ensures that your newsletters look great before you send them out.
Additionally, when you preview any of the email templates, you get to see the attributes. The “Oliane Fashion” template for example is mobile-friendly, has a slick layout, is high converting, has a high click-through rate, and is fully customizable. This is a great feature so you can easily find a template that meets your requirements.
If you really want to get your hands dirty, you can roll up your sleeves and use your own templates from integrating with another platform. Many other email service providers do not offer this type of flexibility.
Moosend's Email Editor
Moosend's email editor is a powerful and easy-to-use tool that lets you create beautiful email newsletters in minutes. With its drag-and-drop interface, you can easily add content and images and customize your design to create a perfect look for your brand.
The email editor interface and toolset are built intuitively and the drag-and-drop nature of it allows for easy customization and quick changes to be made both in terms of images and text.
Moosend Automation Features
Features such as time intervals, and/or expressions, triggers, and the ability to set recurring emails make Moosend's marketing automation workflows both effective and valuable for those who understand how to best leverage them.
Moosend's automation features allow you to manage email campaigns with little input. With its powerful automation workflow templates, you can create and send personalized email campaigns, set up automated workflows and make adjustments using the workflow editor, and much more.
Moosend Landing Pages & Forms
Moosend comes with a suite of landing page templates and forms to make it easy for you to collect leads and increase sales. All in all, we explored six of the 37 different mobile-friendly landing page templates.
We particularly liked the countdown timer options available on several of the landing page templates including “Brown Sugar Landing Page” and “There's a Surprise Coming Soon.” Okay, we agree that maybe the naming of the landing page templates could be improved, but overall they look pretty slick.
There are four categories to select from including Coming Soon, Ebook, Lead Generation, and Webinar. The naming here is pretty telling for what you will find.
Landing page creation is through the use of an intuitive drag-and-drop editor. The intent of the landing pages is to convert visitors into customers, and the forms are easy to use and customizable.
The forms are relatively basic in their design but they get the job done. Most are subscription forms asking for a user's email.
There are several form categories to choose from:
Floating bar forms are great for promotions, sign-ups, and announcements. Use them sparingly as they can be disruptive. They can also be on the top or bottom of the website page.
We typically like to see these on the homepage and sometimes on an event page or main e-commerce page to entice people with a promotion.
Floating box forms
The floating box form typically slides in from the side of the browser or the bottom corner, left or right. This can be an extremely effective method to capture new email subscribers when done properly. Even better if it docks to the side once they click the “x” to minimize.
Full-page forms that usually take over the screen or disrupt a user's ability to view the website are sometimes effective and other times not. Google and the Coalition for Better Ads show in their research that user experience is most impacted by full-screen takeovers and should not be utilized if you're running ads on a landing page.
Inline forms are some of the least disruptive depending on the size of the call to action. They are also strong at converting as they are embedded within a piece of content that the user sees as high value.
Modal pop-ups forms
These forms are great for time-based triggered sign-ups. When someone has been on the landing page or website for a certain period of time, this form pops up to entice them to subscribe. This can also be great for adding a promotion that is then delivered to their email.
The only issue with using these types of ads is that pop-up or ad-blocking software will prevent these from displaying so best to have another signup form type available.
There are additional enhancements, or advanced features available to add to landing pages. Moosend refers to these as Success Boosters.
Here are our three favorite Success Boosters:
Anti-bot Protection: It is a fact that up to 43% of traffic to a website can be bots, and being able to protect the efficacy of your landing pages is critical for success.
Page Versioning: Maintaining a historical account of changes and reverting to a previous version allows easy A/B testing to fine-tune the performance.
WordPress Plugin: The ability to bring your pages into WordPress is fantastic and makes the Moosend software much better.
Moosend Email List Management
Moosend has an email list management tool that makes it easy to create, manage, and segment your email lists. There are both default data fields and custom data fields available to you.
One of the more powerful tools we enjoyed was the numerous ways to segment your customer data into lists.
There is basic segmentation based on demographic information. There is more advanced segmentation that works well with captured transaction data. You can segment based on products viewed, purchased, and other shopping behavior.
One of the best features of segments is that they update in real-time so that you can personalize emails with relevant and fresh information. And you can run campaigns based on their preferences and actions. You can also integrate with Google Contacts to bring that information into Moosend to create campaigns.
Moosend Reporting and Analytics
Reporting and analytics are essential for businesses to measure their marketing campaign effectiveness and make data-driven decisions. Moosend provides both standard and custom reporting options.
By tracking website visitors, email opens and click-through rates, and social media engagement, businesses can measure the success of their marketing efforts and adjust their strategies accordingly.
You can do this via integration with Google Analytics and enhance the detailed reports you can curate with the web tracking tools.
You'll definitely want to review Moosend integrations when you do your due diligence evaluating the tool. Moosend comes with over 100 native and Zapier integrations with third-party services to provide users with the best possible experience.
Integrations extend the application's functionality and add features that would otherwise be too expensive or cumbersome in a single platform.
Integrations include some of the most popular software today, such as HubSpot, Magento, Zendesk, Pabbly, Unbounce, Google Drive, Freshbooks, Salesforce's CRM platform, as well as other email marketing solutions like Mailchimp and ActiveCampaign.
Additionally, there is an API that you get access to for additional integration and functionality needs, including subscription and list management, campaign management, testing, segmentation, and more.
Moosend Customer Support
Moosend customer support is available 24/7 to help you with any questions or problems. The Moosend team is knowledgeable, and you can contact them by logging into your account and submitting a support ticket via email to email@example.com or live chat.
Moosend is committed to providing the best possible service to its customers and will do everything possible to help you get the most out of the software platform.
Moosend Review – Email Marketing Service Alternatives
The following email marketing service providers are most competitive in terms of their overall capabilities, features, and pricing.
ActiveCampaign – ActiveCampaign is an all-in-one marketing automation platform that helps businesses grow their audience and increase sales conversions. It includes everything you need to create, manage, and track your campaigns, including email marketing, automation, landing pages, an integrated CRM platform, and more.
Constant Contact – One of the most popular email marketing providers available. It offers many features and tools to help businesses grow their audience and increase sales conversions. They are particularly well-suited for small businesses.
MailChimp – MailChimp is one of the most popular email marketing platforms on the market. It offers many features and tools to help businesses grow their audience and increase sales conversions. They were recently acquired by Intuit, which expands their valuable product suite.
GetResponse – GetResponse is an all-in-one marketing platform that helps businesses grow their audience and increase sales and conversions. It includes everything you need to create, manage, and track your marketing efforts, including email marketing, automation, landing pages, and more.
AWeber – AWeber is a popular email marketing platform that helps businesses grow their business online, whether it be an eCommerce store or brochureware website. It offers many features and tools to enable enterprises to manage their campaigns, including email marketing, automation, landing pages, eCommerce, and more.
Moosend vs Competitors
Moosend vs ActiveCampaign
Moosend and ActiveCampaign are all-in-one marketing platforms that help businesses grow their audience and increase sales. Both platforms include everything you need to create, manage, and track your marketing campaigns, including email marketing, automation, landing pages, and more.
ActiveCampaign is a more comprehensive platform than Moosend. It includes a native CRM integration, predictive sending, and a more comprehensive range of automation options. These added features come with a more complex interface and a higher price than Moosend.
ActiveCampaign also offers a free plan, whereas Moosend only has a free trial.
Moosend: $26/month for up to 3000 contacts | ActiveCampaign: $49/month for up to 2500 contacts
Moosend vs Constant Contact
Moosend and Constant Contact are both excellent email marketing platforms. They have similar features, but there are some key differences to consider when choosing between them.
Moosend offers a free trial, which is excellent if you are getting started with email marketing. Moosend also has a more user-friendly interface.
Constant Contact offers a wide range of features but can be more expensive than Moosend and also has a complex interface that may be challenging for some users.
Both are strong options for companies just kicking off their email marketing program.
Moosend: $26/month for up to 3000 contacts | Constant Contact: $35/month for up to 2500 contacts
Moosend vs Mailchimp
Moosend and Mailchimp are both excellent email marketing platforms. They have similar features, but there are some key differences to consider when choosing between them.
Moosend is a newer platform than Mailchimp, but it has quickly gained a reputation for being reliable and easy to use. Moosend offers a free trial but doesn't have a free plan like Mailchimp.
Mailchimp is a more established platform that offers a broader range of features than Moosend. However, Mailchimp's paid plans are more expensive than Moosend's, and the free plan allows you to send 2,500 emails per month to up to 500 contacts.
If you're just starting with email marketing, Moosend is an excellent option. If you need more features or want a free plan, Mailchimp is a good choice.
Moosend: $26/month for up to 3000 contacts | Mailchimp: $34/month for up to 2500 contacts
Moosend vs GetResponse
Moosend and GetResponse are all-in-one marketing platforms that help businesses grow their audience and increase sales. Both platforms include everything you need to create, manage, and track your marketing campaigns, including email marketing, automation, landing pages, and more.
GetResponse is a more comprehensive platform than Moosend. It includes features such as webinars, marketing automation, and CRM integration. These added features come with a more complex interface and a higher price than Moosend.
GetResponse offers a free plan for up to 500 contacts, whereas Moosend only provides a free trial.
Moosend: $26/month for up to 3000 contacts | GetResponse: $56.58/month for up to 2500 contacts paid annually*
Note: Comparing the GetResponse Pro plan to the Essential plan does not include marketing automation features.
Moosend vs AWeber
Moosend and AWeber are both excellent email marketing platforms. They have similar features, but there are some key differences to consider when choosing between them.
AWeber is a more established platform than Moosend and offers a free plan for up to 500 email subscribers and 3,000 sends per month. Moosend has a free trial with no credit card requirements but doesn't have a free plan.
AWeber offers a wide range of features, but it can be more expensive than Moosend. AWeber also has a complex interface that may be challenging for some users.
If you're getting started with email marketing, Moosend is an excellent option. If you need more features, AWeber is a good choice.
Moosend: $26/month for up to 3000 contacts | AWeber: $29.99/month for up to 2500 contacts
Moosend Review – Notable Brands
Moosend has some high-profile brands that use its platform for their email marketing services. Some of these brands are Vogue, Dominos, Worldwide Wildlife Foundation, and Career Builder. Will you add your name to the list?
Moosend Review Wrap-up
Moosend is a top email marketing service provider that compares well when measured against other email clients and services. With Moosend, you get a suite of marketing tools for a good price right out of the gate. They offer sophisticated tools and unlimited emails when many email clients do not.
Moosend provides a free trial for 30 days with no credit card required. You do not get an SMTP server or transactional emails with your trial, but you do get to send unlimited emails during this period, as well as the ability to create a landing page, form, and automation workflows.
We suggest you review Moosend with this information in mind and judge for yourself if it is the best email marketing software for your needs or if an alternative might be a better fit.
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