Last Updated March 6, 2023
It’s no secret that bulk email marketing services are a powerful tool for businesses of all sizes. In fact, according to a recent study, email is still one of the most effective forms of marketing out there. But confusion about what you can do to ensure your bulk email efforts are effective in 2022 remains a pain point for many.
In the early days of email, when it was primarily used for personal communication between friends and family, bulk emailing was considered a nuisance. But as the internet has evolved, so too has email marketing.
Today, it’s one of the most effective ways to reach your target audience and generate leads. And while some may still think of bulk emailing as spammy, it can be a successful and profitable marketing strategy when done correctly and planned properly.
To achieve success with bulk email marketing, you need access to the right bulk email marketing service provider. Traditional email marketing services like Constant Contact, Mailchimp, or Moosend won't allow you to send bulk emails for lists you have not built and frown upon bulk or mass email in general.
The good news is, today, the bulk email marketing services available are more specialized and sophisticated to help you achieve your goals.
So how does one go about finding the best bulk email marketing service? Read on to find out more!
What is Email Marketing?
EMAILS? Is anyone still using them? Aren’t they becoming obsolete, just like fax machines?
Fortunately, the answer is NO. In fact, it is ever-expanding. Around 300 billion emails are being sent every day. And this number will cross 350 billion by 2024.
That’s because email is one of the most versatile and affordable tools available when it comes to marketing. Whether you’re a small business or a global enterprise, email can reach customers and prospects in a way that is personal, immediate, and effective.
But what exactly is email marketing?
Email marketing is the process of using email to send messages with the purpose of promoting a product, service, or brand. This can include building customer loyalty and brand awareness to generating sales and leads.
Email marketing is critical for small businesses looking to grow their customer base and drive sales. It is a cost-effective way to reach potential customers and allows businesses to build relationships with their customers.
The success of an email campaign depends on several factors, including the content’s quality and relevancy, the messages’ timing, and overall frequency. But with careful planning and execution, email marketing can be an excellent way to achieve your business goals.
Why Are Bulk Email Marketing Services Crucial?
There are several valid use cases for why a company would want to invest in a bulk email marketing service. We've outlined a few of the most important ones below.
You need to clean your list
Email lists grow old and decay over time. Meaning, the quality of the list and the emails on it are likely not as reliable as they were when they were originally acquired. Reasons can be a job switch, retirement, passing away, changing email providers, changing email addresses, and name changes.
When you have engaged a bulk email service provider, they can assist you in refreshing your list, making sure the emails are still valid, and weeding out the ones that are not so you end up with a list of email addresses that you can still send to reliably.
You need to warm an audience
Another use case for using a bulk email marketing provider is that you have not used email for a long time and most if not all of your emails are cold. You don't want to use your dedicated email marketing service for warming the list so you enlist a bulk service provider to help send it out in smaller batches to avoid blacklisting your servers and ensuring the emails you transfer over are valid.
You want to reengage an audience
This use case is similar to the ones above and may contain pieces of each. In this example, you have a list that has decayed and you want to send an email to ask the subscribers to essentially opt-in to stay informed so you can comply with the CAN-SPAM act.
Subscribers must opt-in in this scenario, otherwise, they are opted out of future communications. This is risky but needed to comply and a best practice when you've not emailed subscribers for years.
Sometimes you can use your regular email marketing service to send these types of campaigns, but many times it's easier and safer to use a bulk email marketing tool. You'll want to source bulk email service providers worth the price and effort to get it done the right way.
Essentials of Bulk Email Marketing Services
Bulk email service providers offer essential services that can be helpful for businesses that need to send large-volume email campaigns. The most common features include mailing list management, email template creation, measurement and reporting, and advanced email marketing tools.
Mailing List Management
Mailing list management tools help businesses keep track of their subscribers and unsubscribers and manage bounced emails and unsubscribe requests.
Email template creation tools can be used to create professional-looking email templates that can be customized for each campaign.
Reporting and Statistical Analysis
Reporting tools provide detailed information about each campaign’s performance, including open, click-through, and unsubscribe rates. These features can be helpful for businesses that need to manage their email campaigns effectively.
Some providers offer free and paid plans for small businesses, while others only offer paid plans like charging a monthly fee based on the number of emails sent. So it is crucial to consider your needs and business budget when selecting a bulk email service partner.
Some bulk email marketing providers offer additional features, such as auto-responding to messages, creating drip campaigns, and integrating with third-party software. You may not need these if you foresee the relationship being short, but these can be added value if you decide to stick with a service for a longer period of time.
To help you find the best one, we have compiled a list of some of the best bulk email marketing services here so that you can choose one conveniently and kick-start your emailing efforts.
6 Services for Successful Bulk Email Marketing in 2022
If you’re a business owner, you know the importance of staying in touch with your customers. And there’s no better way to do that than through email marketing.
But when it comes to bulk email marketing, it can be tough to know where to start. That’s where these services come in. They make it easy for you to reach out to many people at once and keep them up-to-date on what’s going on with your business.
So if you’re looking for an easy way to boost your marketing efforts, check out these services.
Bulk Email Marketing Services – HyperMail
HyperMail is one of the most popular email marketing platforms today. And for a good reason – it’s packed with features that make it easy to create beautiful, responsive email campaigns that get results.
It offers a wide range of features, including customizable templates, autoresponders, advanced email analytics, and other email marketing tools. It also provides excellent deliverability rates and customer support. HyperMail is an excellent choice for businesses looking for an affordable and easy-to-use email marketing solution.
Some of its most salient features that have the customers flocking for this amazing software are:
HyperMail analytics is the key to real-time tracking of your email campaigns. With detailed reports on opens, clicks, and bounces for each campaign, you can see what’s working well and identify areas that might need improvement so you won’t waste your budget in thin air without getting clients.
Create an email template in seconds and craft professional-looking emails without web design skills.
With an easy-to-use editor, upload your images wherever you want. You can even get help from one of their designers for a small fee if needed, just right at the click of a mouse button.
List Cleaning and List Verify
HyperMail’s automated list hygiene process weeds out duplicates, spam traps, and complainers, so your email list stays clean. They even scrub the data to ensure it’s accurate before uploading it into their system – this means you won’t get blocked by people who might have blocked the marketing emails.
HyperMail’s verification service goes one step further by checking the authenticity of the email users.
The key to any successful marketing campaign is sending targeted bulk emails. This can be done in HyperMail by dividing your list based on data fields like male or female, old or young, and then exporting these separated lists for future communications with potential clients and intended targets.
HyperMail’s customer support is here to save the day! They have a team of experts ready 24/7 that are always happy to help. Give them a call, use their live chat or submit an urgent support ticket and they’ll get right on it for you.
Tired of manually sending out email campaigns? With HyperMail, you can schedule your campaigns and relax knowing that your messages will go out on time. Their mass email software makes it easy to manage large mailing lists, and you can customize your messages for each recipient.
Email prospecting is not easy. It’s a messy battle, and you could get listed anytime. HyperMail keeps an eye on your reputation by checking if your IPs are listed anywhere that may affect your deliverability.
By monitoring your IP addresses, HyperMail can help ensure that your email campaigns are successful. In addition, they can provide you with detailed reports on where your IPs are listed and how this may impact your deliverability.
Bulk Email Marketing Services – Verdict on HyperMail
HyperMail is making a splash in the tech world. Though it is still being improved consistently, it has already garnered rave reviews from users and experts alike. HyperMail is known for its sleek interface, lightning-fast speed, and robust features.
With so much to recommend, it’s no wonder that HyperMail is quickly becoming the go-to email service for marketers. Whether you’re already using HyperMail or considering making the switch, there’s no doubt that this bulk email service is changing the way we think about email campaigns.
Bulk Email Marketing Services – Hotsol
Trying to promote your business without the help of a bulk email service is like trying to row a boat without using your oars. You might be able to move forward a little bit, but you’ll quickly become exhausted and won’t get very far.
A bulk email marketing service provides the oars needed to row your boat at a steady pace and make real progress. Hotsol is one such service, and it comes with several features that make it an attractive option for businesses of all sizes.
Manage Lists Conveniently
Email lists can be challenging to manage, especially as they grow. Trying to track who unsubscribed, who needs to be added, and who to send what emails to can be time-consuming and frustrating. Hotsol’s tool for managing an email list makes it easy to keep your email lists in order.
With an intuitive interface, you can quickly add or remove people from your lists and segment your contacts into different groups.
Synchronize Contacts With Cloud
Hotsol’s contact import feature is one of the best in the business. With just a few clicks, you can upload your entire contact list to the cloud, making it accessible from anywhere in the world. And because Hotsol uses state-of-the-art security protocols, you can rest assured that your data is safe and secure.
So if you’re looking for a hassle-free way to manage your email contacts, Hotsol is the perfect bulk email marketing service.
Embed Images & Videos In Emails
Hotsol’s video and image embed feature allows you to send engaging content directly to your subscribers’ inboxes. With just a few clicks, you can add videos and images to your email template, which will automatically be embedded in the body of your message.
This feature is great for highlighting new products, demonstrating how to use a product, or simply showing off your brand’s personality.
A/B Testing To Get More Clients
Hotsol’s A/B testing feature helps you understand your audience better by testing variations of your email campaign content. By testing different subject lines, images, and call-to-action buttons, you can see what works best for your subscribers. This helps you create more successful email campaigns and improve your overall marketing strategy.
Get Detailed Email Analytics
Hotsol provides the most comprehensive and sophisticated tracking features for email warming and marketing. With Hotsol, you can precisely track email opens, bounces, click-throughs, and your recipient’s location. This allows you to fine-tune your marketing campaigns for maximum effectiveness.
In addition, Hotsol’s reporting features give you valuable insights into the performance of your campaigns. With Hotsol, you can ensure that your cold email marketing campaigns are performing at their best.
Bulk Email Marketing Services – Verdict on Hotsol
Hotsol offers pay-as-you-go and subscription-based paid plans, so you can choose the pricing structure that best fits your needs. In addition, Hotsol provides support to help you get the most out of their service.
So if you’re looking for a bulk email service that can help you reach your goals, Hotsol is definitely worth considering.
Bulk Email Marketing Services – MailClickConvert
If you’re looking for a powerful email marketing tool, you’ll want to check out MailClickConvert. This tool allows you to create stunning emails that will engage your subscribers. You can also track your results with detailed analytics to see exactly what’s working and what isn’t.
MailClickConvert is easy to use and has various features that make it an excellent choice for any business. Features like drag and drop editor, creating subscription forms, marketing automation, email support, WEB API, A/B testing, SMTP relay, and much more make MailClickConvert one of the best email marketing tools in this email marketing space.
Increase Conversions With Better Deliverability
MailClickConvert’s bulk email software is engineered for better deliverability rates, so you can confidently email lists or warm up your cold contacts. Opens, clicks, and conversions are always a top priority for MailClickConvert, so rest assured that you’d be spending less and getting more back on your cold email marketing campaigns.
Create Professional Emails
MailClickConvert makes it easy to design professional email messages. You can start from scratch or choose from their library of email templates. And if you need help with designing your email, their team of experts can assist you. In addition, you can import existing templates and host images into their system.
With MailClickConvert, creating stunning emails is a breeze.
Keep Your Email Lists Clean
MailClickConvert is the best way to manage your contact lists. Their online software automatically cleans your list on upload, removing duplicates, complainers, and hard bounces. This will keep your IPs clean and prevent you from being blocked.
With MailClickConvert, you can be confident that your contact lists are always up-to-date, clean, and accurate.
Get Advanced Campaign Reports
MailClickConvert’s advanced campaign reports allow you to track your email campaign results in real time. You’ll be able to see how many people opened your email, clicked on any links, replied to your message, and more.
This valuable feedback will help refine your future campaigns for even better results. In addition, the campaign reports can be easily exported to CSV or PDF format for further analysis.
Store Unlimited Contacts
MailClickConvert allows you to store an unlimited number of contacts and lists. This is unlike other providers who charge extra for this service. Having unlimited contacts means keeping all your customers’ details in one place, making it easy to manage your communications.
Get Your Dedicated IP Address
A dedicated IP address is a vital tool for anyone looking to improve their email deliverability. You can avoid the potential negative effects of sharing an IP with other senders by having your IP address. This can help improve your sender’s reputation and increase the chances that your bulk emails will be delivered directly to the inbox of your intended customers.
Free Image Hosting
Looking for a place to host your images and files? Look no further than MailClickConvert, which offers free image hosting on their servers, so you can enjoy extra space without worrying about the cost.
Their image hosting services are reliable and fast, so you can rest assured that your files will always be accessible when you need them.
Bulk Email Marketing Services – Verdict on MailClickConvert
With MailClickConvert, you can easily create beautiful email newsletters, manage your contacts, and track your results. With the ability to send up to 200 million emails per month at an affordable price, your business is set to get a significant boost.
The software is easy to use and includes everything you need to start. Plus, the support team is always available to help you with any questions. If you’re looking for a bulk email marketing service that can help you grow your business faster, MailClickConvert is an excellent option.
Let’s learn more about ClickBack now – an email marketing service selling like hotcakes in the marketing world.
Bulk Email Marketing Services – ClickBack
If you’re looking for email marketing software that can help you boost your open rates and click-through rates, Clickback is definitely worth checking out. Clickback has all the tools required for building targeted email lists, and it provides a wide range of features to help you customize your emails and track your results.
You can store unlimited subscribers and send unlimited emails with their premium plans. You also get features like a drag-and-drop editor, permission-based email marketing, shipping notifications, creating subscription forms, email tracking, marketing automation, personalized emails, A/B testing, contact management, SMTP relay, and much more.
Clean Your Imported List
When you import a list of subscribers into ClickBack, it is automatically cleaned. Any invalid or dead email addresses are removed from the list. This is important because sending bulk emails to invalid addresses can damage your sender's reputation. In addition, duplicates and unsubscribes are also checked and removed.
Use Templates To Create Attractive Emails
ClickBack understands the importance of creating professional-looking emails. They make a great impression on your customers and clients. That’s why they offer a wide selection of beautifully designed HTML email templates. And if you need something a little more custom, the drag-and-drop editor makes it easy to create your unique designs.
Customize Every Email Conveniently
ClickBack’s personalized features allow you to create a unique experience for your contacts. Adding elements such as their name, job title, and company can make your emails more engaging and tailored to their interests. As a result, you’ll see higher open and click rates, and your contacts will be more likely to act on your emails.
Keep An Eye On Your Statistics
ClickBack’s detailed, at-a-glance reporting makes analyzing your KPIs simple. By providing clear and concise data, ClickBack lets you quickly identify which aspects of your campaign are performing well and which need improvement. This level of insight is essential for maximizing ROI and achieving your desired results.
Website Visitor Intelligence
Website Visitor Intelligence, ClickBack’s revolutionary feature, is an essential tool for any business owner or marketing professional. It allows you to track which of your email contacts are interacting with your website and how they interact.
This information is vital for understanding your customers and tailoring your email marketing efforts to their needs.
Bulk Email Marketing Services – Verdict on ClickBack
If you’re looking for the best bulk email marketing service, you can’t go wrong with ClickBack. With its easy-to-use interface and powerful features, ClickBack is the perfect tool for small businesses and solopreneurs who want to make the most of their email campaigns.
With ClickBack, you can easily create beautiful emails that are both informative and visually appealing.
Plus, ClickBack makes tracking your results easy to see how your campaigns perform. Overall, ClickBack is an excellent choice for anyone who wants to take their email marketing to the next level.
That said, you cannot forget the impact AutoMailer has on the email marketing industry. Let’s get to know more about it.
Bulk Email Marketing Services – AutoMailer
AutoMailer is one of the most popular email marketing software today. It offers a wide range of features like a marketing calendar, email tracking, SMS marketing, targeted messages, promotional emails, personalized emails, drag-and-drop functionality, a custom HTML editor, email validation, and much more.
The user interface is intuitive and easy to navigate, even for those unfamiliar with email marketing. In addition, AutoMailer offers several valuable features, which we will be discussing here.
Send Out In Just A Few Minutes
AutoMailer is the perfect solution for busy entrepreneurs who want to launch a successful email marketing campaign but don’t have the time to do all the work themselves. With AutoMailer, you can easily connect your email account and start sending out bulk emails in as soon as 10 minutes.
Amazingly fast, right?
Scale Up As Per Your Needs
As your business grows, you’ll likely need to increase your sending volume. With AutoMailer, you can quickly scale up your sending from hundreds to thousands daily. This increased capacity is excellent for businesses that experience spikes in demand or need to send unlimited emails regularly.
Auto Reply Detection
AutoMailer’s auto-reply detection feature is a handy tool that helps you stay on top of your email correspondence. If you receive an auto-response from a contact, AutoMailer will automatically reschedule the following email sent to that contact. This way, you can ensure that your automated emails are always timely and relevant.
Live Chat Support
Looking for a little help with AutoMailer? No problem! AutoMailer's live chat support is here to answer any questions you might have. Whether you need help setting up your account or have a question about a feature, our team is always ready and willing to lend a helping hand. You can also contact the Automailer team via email support.
Built-in Email Verification
There’s no point in sending unlimited emails if they’re just going to end up in the spam folder. That’s where AutoMailer’s built-in email verification comes in handy. With a few clicks, you can verify the accuracy of all the email addresses on your list. This ensures that your messages will reach their intended recipients, and it also helps to improve your sender's reputation.
Get visibility in your team’s performance to optimize low-performing campaigns. Setting up teams in AutoMailer allows you to see how each team is performing and where improvements can be made.
Bulk Email Marketing Services – Verdict on AutoMailer
AutoMailer is one of the best email marketing software platforms out there. It’s easy to use and has all the features you need to create beautiful, responsive emails. Plus, it integrates with all the major ESPs so you can easily send your emails through AutoMailer.
The reporting features are top-notch, and you can even track opens and clicks on individual links in your emails. Overall, AuTomailer is an excellent choice for a complete email marketing service.
The next in line is the ever-green bulk email marketing service climbing the ladders of achievements with numerous successful marketing campaigns daily – SalesBlink.
Bulk Email Marketing Services – SalesBlink
If you’re looking for a sales outreach email tool to help you close more deals, SalesBlink is the perfect solution. With its advanced features and user-friendly interface, SalesBlink makes it easy to find and contact potential customers, track your progress, and measure your success.
Here’s a closer look at some of the features that make SalesBlink the best sales outreach email tool on the market.
Visual Campaign Builder
The visual campaign drag-and-drop builder is one of the best features of SalesBlink. With this tool, you can easily create your sales campaign by dragging and dropping different elements into the flow chart. The drag-and-drop builder makes it easy to see how your campaign will progress and make changes if necessary.
Plus, with the ability to build your outreach campaign across multiple channels, you can ensure that you’re reaching your target audience in the most effective way possible.
Text And Image Personalization
The best salespeople know that personalization is key to getting past a prospect’s built-in defenses. SalesBlink’s unlimited emails, texts, and image personalization feature help you to quickly insert personalized images and text into your emails with just a few clicks.
This way, you can focus on crafting your message instead of worrying about the details.
Automated Multi-Channel Follow-up
SalesBlink’s powerful marketing automation features are a game-changer for sales teams. With it, you can ensure you never miss a prospect by automatically following up with them through multiple channels – automated emails, phone calls, and LinkedIn.
Improve Deliverability With Automated Email Warm-up
Speed up and simplify the process with automated email warm-up from SalesBlink. An easy-to-use platform can quickly generate more engagement, stay out of spam, and improve your sender reputation.
The automated system will take care of the entire process to help you focus on your business goals.
SalesBlink’s reporting tools give you insight into your performance to identify areas for improvement. With this information, you can adjust your sales approach and maximize your results.
Best of all, SalesBlink integrates with your existing CRM system so that you can manage your sales pipeline from one central location.
Bulk Email Marketing Services – Verdict on SalesBlink
With its powerful email automation features, SalesBlink makes it easy to connect with potential customers and turn them into paying clients. And best of all, it’s affordable for businesses of all sizes.
With its wide range of unique features, such as multi-channel follow-up, SalesBlink is the perfect tool for any business that wants to increase its sales and grow its customer base. If you’re ready to take your business to the next level, don’t hesitate to try SalesBlink today.
5 Tips For Successful Bulk Email Marketing in 2022
As any seasoned email marketer knows, bulk email campaigns can be an extremely effective way to reach a large audience. However, a few key things to remember if you want your campaign to be successful. Here are five tips for successful bulk email marketing in 2022:
1) Invest in a Good Email Marketing Service
This will give you access to powerful tools to help you create and manage your campaigns more effectively. With the right service, you’ll be able to track open rates, click-through rates, and other important metrics.
2) Invest in The Process of List Warming
One important tip is to invest in the process of list warming. But what is list warming?
This involves sending out emails to your list and gradually building a relationship with each subscriber. By the time you come to send your primary campaign email, your subscribers will be much more receptive to your message.
3) Create Attractive and Engaging Email Content
Another crucial tip is to personalize your emails as much as possible and create engaging content. With so much competition in the inbox, generic emails are quickly relegated to the trash. Instead, take the time to segment your list and craft engaging messages that resonate with each subscriber.
4) Measure & Improve Inbox Placement
To improve your inbox placement, you need to know where your emails end up. Are they being delivered to the primary inbox? The promotions tab? Spam? Use an email deliverability tool to track your mailbox placement and make changes accordingly.
5) Test Different Strategies
Finally, don’t forget to test, test, and test again! Try different subject lines, sending times, and types of content to see what gets the best results. Only by constantly testing and tweaking will you be able to fine-tune your campaigns for maximum success.
Bulk Email Marketing Services Wrap-up
As the world becomes increasingly digital, businesses are turning to email marketing to reach their customers. However, simply sending out mass emails is not enough to guarantee success and many email marketing services frown upon it and prohibit the practice from their servers. To ensure your business stays ahead of the curve, investing in a good bulk email marketing service can be helpful.
Businesses using an effective email marketing strategy can significantly increase profits. Email marketing sees the highest open and click-through rates of any marketing channel. The bulk email services mentioned in this article offer a robust set of competitive pricing and features, including the ability to create professional email templates, segment your email lists, and track your results.
Bulk email marketing services can serve a purpose for businesses that have cold lists, have email list decay and need a refresh, want list warming services, and for companies that still use the practice of purchasing or acquiring email lists that are considered blackhat.