Best Landing Page Builder in 2022 to Absolutely Crush Conversions

We've outlined the best landing page builders you can invest in to ensure that your landing page performance is geared toward success. Read on and decide for yourself which is the best landing page builder for your needs.

Leadpages – Best Overall

Leadpages is superior landing page software designed to help clients optimize content, collect conversions and leads and sell better online. There’s a lot that can be done with Leadpages – including entire websites. It is tops among our selection of landing page builders for a number of reasons.

This all-in-one tool is great for growing businesses by getting them online and providing them exposure to a wider audience.

Leadpages Features

Great landing pages require superior landing page design. Leadpages offers that and many more amazing features. Here are the top five to take advantage of.

Builder tools

The Leadpages drag & drop builder lets the user automatically save changes as they work. This allows the user to preview content according to the device being used. Many landing page builders don't offer this feature. The builder comes with digital file hosting, duplication of critical elements, editing features, an image library, and extra-fast page load speeds.

In addition to drag-and-drop editing, lead information, and page grouping features, the landing page tool can be used for building sales funnels connected to the user’s CRM or email account and for receiving payments.

Conversion assets

Alert bars, embeddable opt-in forms, and pop-ups are just some of the conversion assets included with Leadpages.

These come with a range of customization options as well as landing page templates to build your own landing page. For example, users can customize the pop-ups they create through button changes, image integration, as well as privacy policy attachments.

Designs and templates

A great landing page builder will have great templates to work from, and Leadpages provides users with lots of beautifully designed templates to get started. This service comes with over 100 section templates, a built-in icon library, countdown timers, and premium Shutterstock images.

If a user finds the available templates unsuitable for their needs, they can easily modify various aspects using CSS and HTML or simply use the drag-and-drop visual editor. You can create landing pages by customizing a Leadpages template in just a few minutes.

Integrations

Leadpages integrations allow users options to extend the functionality outside of the landing page tool. Providing extensibility with a WordPress plugin and integrations for Squarespace too.

Users can integrate with other major marketing platforms as well in the categories of CRM, email marketing software, and payment gateways, among many others.

Analytics

Leading landing page builders must have analytics. Analytics is essential to any campaign as it provides the user with insight to inform the campaign's next step. With detailed reports, users get to know which campaigns are bringing in the best results.

With Leadpages, one can easily set up A/B split tests and conversion tips to help determine which pages are performing best to capture leads.

Cons of Leadpages

• Cheapest paid plan does not come with A/B testing functionality
• Edits cannot be made while in preview mode

Leadpages User Reviews

Here’s how software review sites are rating Leadpages

Capterra gave it 4.6 out of 5, based on 267 ratings and reviews.

G2 gave it 4.2 out of 5, based on 151 ratings and reviews.

Leadpages Pricing

Leadpages has three pricing plans: Standard, Pro, and Advanced.

Leadpages Standard: $37/month

The standard package comes with the following benefits and more:

• 1 Site
• 1-on-1 quick start call
• 40+ standard integrations
• Free custom domain and hosting
• Landing pages, pop-ups, and alert bars
• Lead notifications
• Mobile-responsive site templates
• Tech support via chat and email
• Unlimited traffic and leads

Leadpages Pro: $74/month

The benefits of the pro package include the following and more:

• 3 Sites
• 1-on-1 quick start call
• 40+ standard integrations
• Free hosting and custom domain
• Landing pages, pop-ups, and alert bars
• Lead notifications
• Mobile-responsive site templates
• Online sales and payments
• Priority tech support via chat, email, and phone
• Unlimited A/B split testing

Leadpages Advanced

The advanced plan comes with a master account and 5 client accounts, each of which is loaded with Pro Plan features, advanced integrations, and a 1-on-1 onboarding call. Users who want to subscribe to this plan have to contact the Leadpages sales team for a custom plan.

Leadpages Support

Leadpages has one of the most responsive support teams based on user reviews on Trustpilot and other review sites. Users can also get important information from the help center and blog.

Information comes in various forms, including podcasts, webinars, and the FAQ page to help curious enthusiasts understand the platform better. There’s also a guide to landing pages for people just starting out with no prior experience.

ClickFunnels – Best for Sales

ClickFunnels was made for creating sales funnels. Unlike more traditional landing page builders that focus on marketing, it is sales enablement driven and focuses much of its attention on improving sales capabilities. Even their homepage is built as a sales funnel.

With features and tools that make it easy to build funnels that convert, follow-up funnels, upsell in a single click, automate email and Facebook marketing, and edit webpages with a simple drag-and-drop editor, this platform is geared to improve your selling efforts.

ClickFunnels Features

ClickFunnels has a variety of features to add to your Funnel, including an order form, an opt-in page, and a thank you page. You can also add a video to your Funnel that will allow you to increase interaction with your customers. Here are some of the dynamic features of ClickFunnels.

A/B split testing

A/B testing allows users to compare two landing pages side-by-side to see which performs best. ClickFunnels has this feature baked into the platform. One can split-test just about any element on the page using the integrated page builder.

Drag and drop page builder

Building landing pages can be difficult if not frustrating exercise sometimes. That’s why the drag-and-drop feature here is a welcome addition to this landing page software.

With the many templates available to provide users options for checkout pages, order pages, and sales pages, the user simply has to choose their preferred template and proceed to drag and drop elements such as images and text to complete the look.

Upsell & down-sell

Getting people curious enough to visit your landing page is easy. The real work is converting them into enthusiasts and leads, and finally into customers.

With upselling, ClickFunnels allows users to set up a sales page to offer customers a deal as they checkout. If the customer takes the deal, then it’s an upsell.

However, should they decline the deal, the sales funnel you set up will direct them to a related offer with a lower price. This presents them with a chance to benefit from the offer while paying less. If this succeeds in converting, it is a down-sell.

Integrated analytics

Keeping track of data is important when running an online business; to do so, one needs tools for analytics. Using different tools to keep track of everything can be challenging, which is why ClickFunnels’ integrated marketing solution is convenient, as it gives users access to all essential data on one platform.

Follow-Up Funnels

ClickFunnels provides this advanced capability, which goes beyond a simple autoresponder or welcome email series. Using the landing page builder, you can follow up with customers knowing information about them, past purchase behavior, what actions they took previously, and demographic information.

Cons of ClickFunnels

• Takes some effort to build sales funnels from scratch
• A little on the pricy side compared to other landing page builders

ClickFunnels User Reviews

Here’s how software review sites are rating ClickFunnels

Capterra gave it 4.6 out of 5, based on 518 ratings and reviews.

G2 gave it 4.7 out of 5, based on 371 ratings and reviews.

ClickFunnels Pricing

ClickFunnels has two pricing plans: Basic and Platinum.

ClickFunnels Basic: $97/month

The startup package comes with the following and more:

• 20 sales funnels
• 100 pages
• 3 custom domains
• A/B split testing
• Downsell pages
• Email integration
• Funnel sharing
• Hangout funnels
• Opt-in funnels
• Order pages
• Sales funnels
• Unlimited contacts
• Upsell pages
• Webinar funnels

ClickFunnels Platinum: $297/month

The benefits of the platinum package include the following and more:

• Actionetics
• Backpack
• Manage email lists
• Priority support
• Track opens and clicks
• Unlimited affiliates
• Unlimited commission plans
• Unlimited custom domains
• Unlimited number of contacts
• Unlimited number of pages
• Unlimited sales funnels
• Visual email builder

This package also comes with some exclusive offers in addition to training, like daily virtual hackathons and FunnelFlix, etc.

ClickFunnels Support

ClickFunnels support team can be reached via the support page. Further information can be found on the blog. Users can also join the ClickFunnels Facebook group and experience the community of fellow users.

Swipe Pages – Best for Marketers

Fifty percent of a business’s online customers access web content via mobile phones. This means that a landing page with slow loading speeds – because it wasn’t optimized for mobile phones – will have visitors bouncing without engaging with the website content. 

Swipe Pages is an AMP (accelerated mobile pages) landing page builder designed to ensure that pages built with it are optimized for mobile phones – guaranteeing better conversions, lower bounce rates, and an overall positive experience for users.

Swipe Pages – Features

A/B split testing

This comprehensive feature allows users to create as many variants as they wish for their landing pages – assigning weights aimed at selecting the amount of traffic each of the pages receives.

Users get to receive insights regarding conversion rates, number of conversions, total visits, and unique visits – stats that decide the better variant for increasing conversions.

Analytics and reporting

Swipe Pages comes with analytics and reporting features for tracking performance. Users can examine the performance of landing pages over a period of time by applying date range filters. Filters can be added with goal type, traffic source, and variant being the parameters.

Users can add Facebook Pixel code to landing pages – with the Swipe Pages script manager also being great for adding tracking scripts to the landing page.

Form builder

Forms – essential in converting landing page visitors – can be embedded directly on landing pages with extensive editing options, including the following:

• Add animations, borders, margins, and shadows to give forms a classy look and feel.
• Adjust CTA colors, containers, headings, and text. Also, add or remove form fields and change font type and size to match the business’s branding.
• Decide what happens when visitors submit landing page forms; whether to show them a thank you a message or redirect them to an appropriate URL.

Integrations

Swipe Pages offers several key integrations for its platform.

• ActiveCampaign
• AWeber
• Campaign Monitor
• Hubspot
• Mailchimp
• Zapier
• Zoho

Video landing pages

In our visual-oriented modern world, using video on most landing pages can help improve conversions by up to 86%, and Swipe Pages makes it easy to do. Users can include videos as backgrounds, in-line content, or popups. Users can also choose to let them auto-play or put them on a loop.

Cons of Swipe Pages

• Multiple users enabled on the standard plan
• No capability for AI content generation

Swipe Pages User Reviews

Here’s how software review sites are rating Swipe Pages

Capterra gave it 4.9 out of 5, based on 82 ratings and reviews.

G2 gave it 4.7 out of 5, based on 44 ratings and reviews.

Swipe Pages Pricing

Swipe Pages has three pricing plans: Startup, Marketer, and Agency.

Swipe Pages Startup: $29/month

Here are the benefits of this package to the user:

• AMP
• Analytics and conversion tracking
• Direct integrations
• Ecommerce – Stripe checkouts
• Full chat and email support
• Hosting with SSL & CDN
• Lead magnet delivery
• Lead notifications
• Multi-step forms
• Smart pages
• Traffic (20,000)
• Unlimited conversions
• Unlimited mobile responsive landing pages
• Unsplash images
• Zapier integration
• 1 Custom domain

Swipe Pages Marketer: $59/month

Here are the benefits of the Marketer package to users:

• AMP
• Analytics and conversion tracking
• Direct integrations
• Dynamic text replacement
• Ecommerce – Stripe checkouts
• Full chat and email support
• Hosting with SSL & CDN
• Lead magnet delivery
• Lead notifications
• Multi-step forms
• Server-side A/B testing
• Smart pages
• Traffic (50,000)
• Unlimited conversions
• Unlimited landing pages
• Unsplash images
• Zapier integration
• 5 Custom domains
• 5 Client sub-accounts
• 5 Team members

Swipe Pages Agency: $119/month

These and more are the benefits of the Agency package to users:

• AMP
• Analytics and conversion tracking
• Page design review
• Direct integrations
• Dynamic text replacement
• Ecommerce – Stripe checkouts
• Full chat and email support
• Hosting with SSL & CDN
• Lead magnet delivery
• Lead notifications
• Multi-step forms
• Priority phone support
• Server-side A/B testing
• Smart pages
• Traffic (500,000)
• Unlimited client sub-accounts
• Unlimited conversions
• Unlimited custom domains
• Unlimited beautiful landing pages
• Unlimited team members
• Unsplash images
• Zapier integration
• 1 Hour CRO consultation
• 1 on 1 Onboarding

Swipe Pages Support

The Swipe Pages knowledge base has a good number of articles on A/B testing, analytics, tracking, leads, and integrations, as well as lots of articles addressing FAQs. Support can be contacted via this link on the website.

Unbounce – Best for Corporations

Unbounce is one of the top landing page builders for creating landing pages that convert without the need to hire the services of a developer. Aside from its easy-to-use drag-and-drop builder, it comes with a wide range of supporting features such as AI optimization, popups, and sticky bars.

Being a platform that is purely aimed at conversions, it comes with unlimited A/B testing – a feature that remains a tool crucial for conversion-driven optimization.

Unbounce Features

A/B split testing

Available on all its plans, the Unbounce A/B testing feature allows users to optimize their landing pages and pop-ups to perform at the maximum. Within a matter of clicks, users can set up A/B split testing campaigns to test pages and their variations.

For a landing page designed to convert, this is an important feature, and the good thing is that with Unbounce, it is not restricted to costlier plans. With this platform, all paying users get this essential feature.

AMP landing pages

The majority of internet surfers will chance on a landing page while on their smartphones. Accelerated Mobile Pages (AMP) is designed to give mobile users a faster web experience by reducing load times to an average of just a second.

Typically, AMP has a steep learning curve, which can be a problem. However, Unbounce makes it an easy process to create, test, and optimize AMP landing pages built on the platform.

Analytics and reporting

Unbounce provides users with insights regarding their landing page and A/B test performance that can be accessed from the Unbounce dashboard. To get the best results, however, the user would have to integrate the platform with Google Analytics.

To do so, all the user needs to do is enter the Google Analytics website tracking ID into Script Manager which can be found under ‘Settings’ in the platform’s interface.

Dynamic text replacement

The Dynamic Text Replacement feature matches a user's landing page copy to the keywords users type in before clicking on paid ads.

When combined with Google Ads’ dynamic keyword insertion, users can create paid search campaigns to match user intent at every interaction. This is important for conversion as it boosts the relevance of campaigns by making the message impactful to users.

Pop-ups and sticky bars

In addition to the high-converting landing pages, Unbounce comes with a pop-up and sticky bar builder, which can boost conversions when used effectively.

In order to protect the experience on mobile while avoiding Google search penalties, it is important for users to use sticky bars for the mobile experience – with pop-ups for desktop visitors.

Cons of Unbounce

• At almost $1000 a year for the lowest price, it may be cost-prohibitive for small business owners
• Support for users is not available 24/7
• Users cannot split test existing landing pages that were created outside of Unbounce

Unbounce User Reviews

Here's how software review sites are rating Unbounce

Capterra gave it 4.6 out of 5, based on 243 ratings and reviews.

G2 gave it 4.4 out of 5, based on 317 ratings and reviews.

Unbounce Pricing

Unbounce has three price plans: Launch, Optimize, and Accelerate.

Unbounce Launch: $90/month

The basic Unbounce package comes with the following benefits and more for the user:

• Access to Unbounce apps
• Unlimited landing pages
• Unlimited popups
• Unlimited sticky bars
• Up to 500 conversions
• Up to 20,000 visitors
• 1 Domain

Unbounce Optimize: $135/month

The benefits of this package to the user include the following and more:

• Access to Unbounce apps
• Unlimited landing pages
• Unlimited popups
• Unlimited sticky bars
• Up to 1000 conversions
• Up to 30,000 visitors
• 5 domains
• 30% more conversions with Smart Traffic

Unbounce Accelerate: $225/month

The benefits of this package to the user include the following and more:

• Access to Unbounce apps
• Unlimited custom landing pages
• Unlimited popups
• Unlimited sticky bars
• Up to 2500 conversions
• Up to 50,000 visitors
• 10 domains
• 30% more conversions with Smart Traffic

Unbounce Support

Unbounce offers support in many forms. From the blog to the resource center, there is a lot that users will benefit from, including information regarding landing page basics and how to build them.

Ucraft – Best for SMBs

For people who like to work with a user-friendly drag-and-drop site builder, Ucraft is the perfect tool for creating an aesthetically pleasing professional website.

Ucraft combines professional responsive templates with a classy editor and other features essential for presenting brands in the best of lights. Ucraft is the perfect website builder that boasts features and tools designed to help the user start and maintain a website in order to help grow an online presence for any brand or business.

So regardless of what one does – whether an artist, blogger, business owner, or entrepreneur – Ucraft is a website and landing page builder that can help bring one’s online presence to life.

Ucraft Features

Analytics

Here’s where Ucraft might excel and shine for some people reading this review article in order to make an informed decision. Rather than including an analytics tool that is more struggle than functional like it is with some others, Ucraft allows its users to integrate their landing page with Google Analytics – a really great tool that’s useful for tracking bounce rates as well as visitor rates and a lot more.

Templates and themes

Probably going by the less is more philosophy, Ucraft – unlike other builder platforms in the same category – does not come with hundreds of templates to choose from. Of course, it comes with a lot (over 60) of responsive templates and themes that users can customize to arrive at the aesthetic they want to achieve.

With Ucraft’s editor, users get to have a full preview of their template options while customization is ongoing.  To customize a template, users simply have to drag elements to the appropriate widget or space within the template and drop them into position and within a matter of minutes, one would have a landing page or website of great quality and sleek aesthetics to boast of.

Security

Security is important for a landing page and all websites that deal with client data. In recent years, Google has made it a requirement for websites to show proof of security by acquiring SSL certificates.

With Ucraft, the user is covered as their purchase and use of this builder platform comes with SSL certificates which not only keep the website secure by helping keep sensitive information under protection – but also let visitors to the website know that they’re visiting a credible and reliable online domain.

Hosting and SEO

All Ucraft sites hosted on Google Cloud get to enjoy some free fast and secure hosting, and this is available to users on the free Ucraft plan. This arrangement is perfect for people who want to test the platform’s services before making a commitment to purchase.

Also, Ucraft has a dedicated SEO app to help sites get properly optimized in order to rank highly on search engines like Bing and Google.

Backups, integrations, and migration

Security is an important aspect of the Ucraft platform. For this reason, Ucraft automatically backs up site data in case there’s the need to restore a previous version or the site runs into some technical issues while undergoing an update or editing.

Third-party apps are easy to integrate into this platform; with Disqus, Hello Bar, Hotjar, LiveAgent, and Messenger (Facebook) being just a few of the many apps that are supported.

Cons of Ucraft

• Not many options when it comes to template variety – compared to others
• Website builder needs updates to be as intuitive as users want

Ucraft User Reviews

Here’s how software review sites are rating Ucraft

Capterra gave it 4.6 out of 5, based on 115 ratings and reviews.

G2 gave it 4.6 out of 5, based on 63 ratings and reviews.

Ucraft Pricing

Ucraft has three price plans: Pro Website, Pro Shop, and Unlimited.

Ucraft Pro Website: $10/month (15 products)

The basic Ucraft package comes with the following benefits and more for the user:

• Advanced elements
• Bandwidth
• Basic elements
• Blogging tools
• Designer tools
• SEO tools
• SSL security
• Visibility settings
• 15 pages
• 24/7 support

Ucraft Pro Shop: $21/month (1000 products)

The second-tier Ucraft package includes everything in Pro Website plus the following:

• Abandoned cart saver
• Embed HTML/CSS/JS
• Google and custom fonts
• Integrations (over 20)
• Invite team members
• Membership functionality
• Multilingual website
• Number of products
• Password-protected pages
• Payment methods (over 50)
• RSS feed
• Shipping methods (over 20)
• Zero transaction fees

Ucraft Unlimited: $69/month (unlimited products)

The Unlimited Ucraft package comes with all benefits of Pro Shop in addition to the following and more:

• Digital goods
• Discount coupons
• Edit invoices
• Handling fees
• Order editor
• Product filters
• Product inventory tracking
• Product variations
• Reverse-charge VAT
• Sell on Amazon
• Sell on eBay
• Sell on Facebook
• Sell on Instagram
• Square POS integration
• Store management app
• Tax exemption

Ucraft Support

The Ucraft blog is an interesting place to visit with some great content to help users learn more about the platform and how it’s being used elsewhere. You can also take a look at the Academy or the online community, and check out the support page if you happen to encounter some difficulties with Ucraft.

GetResponse

Have you ever wanted an all-in-one solution with which you can build a solid landing page while taking care of other important aspects of your marketing campaign? Well, this may be the platform you’ve been wanting; a landing page software with email marketing capabilities.

GetResponse Features

A/B split testing

In business, as it is with life in general, it is important to always put one’s best foot forward. And that is why A/B split testing is an important part of marketing and sales strategy for any business. This feature allows users to test the variants of their content or e-newsletters with select test subscribers and customers in order to determine which ones are best to use for the general campaign based on their performance.

The good thing is that with GetResponse, users get to test run split tests with up to five subject headers; although only one variable can be used at a time during split tests. This means that although a user can test emails against each other by using different subject lines, both versions of the email will have to contain the same content.

Analytics

This feature in GetResponse comes with basic analytics options such as click-through, open rate, and unsubscribe rates in addition to others such as email ROI which lets the user find out the impact email campaigns are having on driving sales – helping keep track of the return on investments made in such campaigns.

In addition to that, one can conduct e-newsletter comparisons, identify and retarget newsletter subscribers based on their engagement or otherwise with particular newsletters, as well as find information on subscribers regarding their signup date and location, or which emails they’ve interacted with in the past.

Apps and integrations

Integrations are important for getting all the tools for a project in one platform, and with GetResponse lead generation landing page software, there are over 70 integrations that can be executed between the platform and other tools.

This means that popular e-commerce solutions like Shopify and WooCommerce as well as content management systems including WordPress and some CRM systems like Capsule and Highrise can easily be integrated with GetResponse.

There are quite a few useful Google integrations that are not excluded either. Users can add tags to email campaigns, import contacts, and link a landing page to Google Ads in order to help measure the effectiveness of PPC campaigns.

Landing page builder

A landing page is a core part of running a business online as they are used to generate leads by directing page visitors to websites where they then point users to attractive deal pages designed to give clear information aimed at capturing user data.

With over 180 templates available for use, the landing page software allows users to drag and drop page elements such as buttons, images, text, and video to create A/B variants of the landing page that can be linked to various campaigns such as automation, funnels, and webinars. You can create landing pages in minutes using Getresponse templates.

GetResponse live chats

The great advantage this platform has over others is its positioning as an ‘all-in-one’ marketing solution for businesses. With this feature, users get live chat functionality on their existing website as well as the ones freshly designed using GetResponse’s website builder feature.

All one has to do – to enable GetResponse Chats – is add a snippet of code to their website to display a live chat option to the site’s visitors. This feature can only be used on external websites by subscribers on the Marketing Automation or more advanced plans.

Cons of GetResponse

• Only subject lines and content can be subjected to the split testing functionality. Would be great to be able to test variables such as sender and sent time.
• The drag-and-drop landing page builder and forms need some improvement to guarantee a better experience for users.
• Webinar recording limits could be better. Only the expensive plans get generous recording plans for running paid-for webinars.

GetResponse User Reviews

Here’s how software review sites are rating GetResponse

Capterra gave it 4.1 out of 5, based on 294 ratings and reviews.

G2 gave it 4.2 out of 5, based on 824 ratings and reviews.

GetResponse Pricing

GetResponse has three price plans: Email Marketing, Marketing Campaigns, and Ecommerce Marketing. They also offer a free plan with limited features.

Email Marketing: $15.58 (per month, 1000 users)

The basic paid package comes with the following benefits and more for the user:

• Autoresponders
• Basic segmentation [based on contact details stored in user’s account]
• Email scheduling
• Integrations and an API
• Unlimited landing pages

Unlimited Website Builder [advanced features inside the website builder allows users to enjoy a bigger bandwidth for their website].

Marketing Automation: $48.38 (per month, 1000 users)

The benefits of this package to the user include everything in the basic plan in addition to the following and more:

• Advanced segmentation
• Contact storing
• Event-based automation
• Marketing campaigns
• Sales funnels
• Webinars

Ecommerce Marketing: $97.58 (per month, 1000 users)

The benefits of this package to the user include everything in the Marketing Automation plan in addition to the following and more:

• Abandoned cart recovery
• Ecommerce segmentation
• Product recommendations
• Promo codes
• Quick transactional emails
• Web push notifications

GetResponse also has the Max and Max2 packages for midsize to large companies. These come with custom pricing and users will have to contact the sales team to learn more.

GetResponse Support

The GetResponse support team can be reached 24/7. There are additional resources that can be found on the resources page as well as on the blog.

Wishpond

Proving to be another one-stop shop when it comes to lead generation and marketing campaigns, Wishpond is a platform that has it all – allowing users to create a visually appealing landing page that converts into leads. It is one of the best landing page builders out there.

Together with its ability to integrate with third-party programs such as AWeber, BaseCRM, Highrise, and Insightly – among others – Wishpond is a tool that marketing and sales teams will be excited to have in their marketing and productivity toolbox.

Wishpond Features

Content marketing (social media)

Users can create campaigns as well as execute multi-channel publishing from scratch. With the conversion tracking tools available, one can gain insight into how campaigns are performing to inform the preparation of social media marketing strategies.

CRM Integrations, CSS/Custom JavaScript

With Wishpond’s custom JavaScript and CSS, one does not need coding experience in those languages in order to build pages with them. The platform was designed to make adding website pop-ups and customizing CRM integrations an easy process.

Wishpond is a one-stop-shop serving business with a marketing campaign solution that is not designed with a ‘one size fits all ideology.

Landing pages

Featuring a drag and drop landing page software, this marketing platform has pre-constructed layouts to make the user’s life simple. In addition to that, content boxes, frames, pictures, and videos can all be dragged and dropped into position.  With the WYSIWYG proofreader, the user gets to modify components of the landing page including hues and text styles.

Marketing automation

This feature – for marketing and sales teams – is a treasure trove as it has everything one would need for automated campaigns. The split (A/B) testing tool allows users to run different versions of their ads or pages in order to see which one gets more attention from the target audience.

With this feature, users can create their first landing page and web forms, customize calls to action (CTA), manage drip campaigns, and track website activity. With these marketing tools, users get to make the most they can of lead scoring and segmentation, as well as social media marketing.

Contests and promotions

With the social media management features in Wishpond, users can create contests and promotions. Also, the platform’s integrated Awards Management system complements that with features such as blind judging, custom forms management, and entrant management, to complement the contest and promo creation tools from the social media management feature – with the fraud detection tool keeping users secure.

Cons of Wishpond

• The drag-and-drop interface can do with some further tweaking by the developers to facilitate ease of use
• Some verified users have complained of not receiving notifications regarding abandoned carts on time – resulting in some loss in sales

Wishpond User Reviews

Here’s how software review sites are rating Wishpond

Capterra gave it 4.0 out of 5, based on 94 ratings and reviews.

G2 gave it 3.8 out of 5, based on 136 ratings and reviews.

Wishpond Pricing

Wishpond has three price plans: Starting Out, Everything You Need, and Rapid Growth. You can create free landing pages using their free 14-day trial.

Starting Out: $49 (per month, 1000 leads)

The basic Wishpond package comes with the following benefits and more for the user:

• Custom CSS
• Email drip campaigns
• Marketing campaigns
• Unlimited landing pages
• Unlimited popups
• Unlimited social contests
• Unlimited user accounts

Everything You Need: $99 (per month, 2500 users)

The benefits of this package for the user include everything in the Starting Out plan in addition to the following and more:

• A/B testing
• API access
• Custom javascript

Rapid Growth: $199 (per month, 10,000 leads)

The benefits of this package for the user include all Everything You Need features in addition to the following and more:

• First-in-line customer support
• Free implementation coaching

Wishpond Support

From webinars to the Wishpond Academy and the blog, resources are available to get users and enthusiasts going. Also, there is some good information and answers on getting started and creating campaigns on the support page, and users who have a need to reach support can send an email to the support team.

Landingi

Featuring over 300 landing page templates, a drag-and-drop builder, and a ‘thank you’ page creator, Landingi is a fully-featured landing page editor with visual features and tools designed to help users create the best landing pages.

With a template section featuring a broad variety of themes suited for creating a landing page that fits different types of niches, Users get to integrate eCommerce functionality into their sites with this lead generation landing page software.

Landingi Features

Landing page builder

With a collection of over 300 templates to give users options, Landingi has a drag-and-drop landing page builder that makes it easy for non-programmers to create professional landing pages without breaking into a sweat.

Designed with various industries in mind, its templates are tailored to be industry appropriate, so all users have to do is customize a template by dragging and dropping elements in place to create the desired look. There’s a lot that one can do with the page builder to create a high converting lead-attracting landing page design to boost business and sales.

A/B split testing and autoresponder

The good thing about having A/B testing functionality built into marketing software or lead magnet landing page builder is that the user would not have to pay separately for an app that does the same job. So site owners can optimize their pages and marketing templates without having to stress about certain integrations or missing functionality and tools.

The point of a business collecting someone’s email address is to nurture them into paying customers for services. Landingi’s autoresponder feature helps the user set up welcome messages that automatically get sent to new leads right after they’ve subscribed to the user’s emailing list.

Lead inbox, funnels, and digital products

This feature enables Landingi to send data to users for collection through email and opt-in forms to the lead inbox where they get to be reviewed and assigned or delegated to relevant campaigns. This is important for getting a bird’s-eye-view picture of the business campaign’s lead generation process.

With Landingi also, users get to build new landing pages that can be combined into various funnels. And aside from being good for generating leads, a good landing page can also be used in selling digital products.

Users can connect their personalized landing pages to PayPal and Stripe and then add products, set the right prices, include ‘Buy’ buttons, and manage the orders from within the platform.

Pop-up builder

Pop-ups are important to lead generation tools, and this is what Landingi’s pop-up builder makes available to the user so they can create high-converting pop-ups to be used in generating leads on stunning landing pages or websites.

The pop-up builder comes with a number of important features that include the following:

Analytics. An important feature that allows site operators and owners to view metrics such as conversion rate, lead count, and visit count.

Embedding pop-ups to e-commerce systems, landing pages, and web pages.

Pop-up templates. Featuring over 100 proven templates that users can utilize in their lead generation and conversion drives. 

Seamless integrations are important, and here, this functionality allows users to easily connect their pop-ups with the email marketing tool in use.

Triggering options. These are important for deciding the exact moment the user wants particular pop-ups to be displayed. 

Integrations

Landingi’s integrations allow users to connect the platform to web apps that are important for workflow automation. From analytics tools to CRM and sales, as well as email marketing integrations, Landingi offers some noteworthy integrations to major apps, including, but not limited to, the following:

Analytics and tracking. Facebook Pixel, Google Ads Conversion, Google Tag Manager, Heap Analytics, Kissmetrics, Mixpanel, Piwik.

Callback and chat. CallPage, Dzinga, FreshChat, Intercom, LiveChat, Ringy, ZenDesk. 

CRM and sales. Egito CRM, HubSpot, LeadsBridge, Livespace, Ohmylead, Pipedrive, Salesforce, Salesflare, SALESmanago, ZenDesk Sell, ZOHO CRM. 

Email marketing integrations. ActiveCampaign, Aweber, Campaign Monitor, ConvertKit, Drip, Freshmail, GetResponse, MailChimp, MailerLite.

It is important to note that over 3,000 web apps can be integrated into the Landingi platform, so this is not an exhaustive list.

Cons of Landingi landing page builder

• The mobile view is not automatic
• The pricing plans are complex; which may be confusing to new customers
• The built-in analytics capabilities are basic

Landingi User Reviews

Here’s how software review sites are rating Landingi

Capterra gave it 4.8 out of 5, based on 159 ratings and reviews.

G2 gave it 4.4 out of 5, based on 191 ratings and reviews.

Landingi Pricing

Landingi has four price plans: Core, Create, Automate, and Agency.

Landingi Core: $29/month

The basic Landingi package is designed for marketers who need an easy-to-use and intuitive editor as they’re just starting their journey with a landing page.

• Lead inbox
• Over 400 templates
• Payment gateways
• Pixel-perfect drag-and-drop creator
• Publish on Shopify
• Secure cloud hosting
• WordPress plugin

Landingi Create: $65/month

The second-tier package of Landingi is tailored to the needs of business owners and small-sized companies who want to build high-converting campaigns.

• Advanced design options and integrations
• Embed on server
• Lead inbox
• Over 400 templates
• Payment gateways
• Pixel-perfect drag-and-drop creator
• Pop-ups
• Publish on Shopify
• Secure cloud hosting
• WordPress plugin

Landingi Automate: $89/month

The Automate package is tailored to the needs of marketing professionals wanting to automate processes as well as boost conversions at all levels of the customer journey.

• A/B testing
• Advanced design options and integrations
• Autoresponder
• Campaign scheduler
• Embed on server
• Lead inbox
• Marketing funnels
• Over 400 templates
• Payment gateways
• Pixel-perfect drag-and-drop creator
• Publish on Shopify
• Pop-ups
• Secure cloud hosting
• Smart sections
• WordPress plugin

Landingi Agency: $109/month

Landingi’s Agency package is tailored to the needs of agencies, integrators, and resellers wanting to launch offers and scale customer service.

• A/B testing
• Access for customers
• Advanced design options and integrations
• Autoresponder
• Campaign scheduler
• Client management
• Embed on server
• Lead inbox
• Marketing funnels
• Over 400 templates
• Payment gateways
• Pixel-perfect drag-and-drop creator
• Publish on Shopify
• Pop-ups
• Secure cloud hosting
• Smart sections
• Sub-accounts
• Template library
• Unbranded option
• WordPress plugin

Landingi Support

The help center has lots of resources to make the user’s experience with the platform easy. From getting started to creation, integrations, and even account management – there’s more than enough for one to be immersed in.

Sendinblue

How would it feel to have all your digital marketing tools in one place? Originally designed to be an email marketing software, its developers have, over the years, revamped it by incorporating several relevant features, including a landing page builder.

Although this is a feature-rich platform, the Sendinblue landing page builder comes with a clean interface – ensuring a smooth experience for users as they navigate their way around this important design and marketing tool.

Sendinblue – Features

Customization tools

Aside from the simple drag-and-drop editor for creating a landing page in Sendinblue, users can also import HTML code to help design a unique landing page via the visual editor. The easy-to-use visual editor works great with Sendinblue’s block-based templates. Here, users get to add, pile up, remove, or stack elements as they fancy with ease.

Also, users get to test-drive their landing page via split testing in order to ensure the page is free from errors and gives a smooth-flowing, easy experience.

Integrations

Integrations are important for bringing all work tools under the same shed, and with Sendinblue, users can interface their landing page with over 2,000 third-party web apps through Zapier integration. Some of the most popular app integrations and their categories are as follows:

• Analytics (Google Analytics)
• CRM integrations (HubSpot, Pipedrive, SalesForce, ZohoCRM, and more)
• Ecommerce tools (Stripe, WooCommerce, and more)
• Landing page builders (ClickFunnels, Leadpages, Unbounce, and more)
• Social media (Facebook)
• Website builders

Also, the Sendinblue platform allows for interfacing with application programming interfaces (APIs) – which is great news for teams working with developers.

Lead generation and conversion

One of the main aims of creating a landing page is to capture leads (visitor contact information) which can then be used for email marketing campaigns as well as sending important notices to the mailing list.

With Sendinblue, users are able to design email signup forms via the email builder to collect email addresses. These forms can be giving a personal design touch using colors, custom text, and images. Also, calls to action (CTAs) can be integrated into the landing page as another way to capture site visitor data – with all email addresses captured automatically getting added to the user’s email contact list.

Marketing automation

What do marketers do with all the leads captured from websites into their mailing lists? Well, the purpose of capturing all that lead is to convert them into willing buyers of whatever product they’re selling. To achieve that, the marketers or sales team would have to make a follow-up on the leads immediately after their email addresses are captured. This is done through automation features like workflows.

In Sendinblue, users can drive action from their leads by creating a promotional landing page for that purpose. When subscribers click on CTA buttons, they get directed to a landing page featuring digital products such as eBook downloads, free webinars, and even discounts as well as other giveaways.

The email automation feature can be used to trigger one-time emails or automated sequences to ramp up the marketing team’s lead conversion.

Templates and themes

With over 150 landing page templates to work with, Sendinblue users have more than enough to create something compelling to help direct traffic to offers and drive sales. While this is all good and exciting, it is important to note that the landing page builder feature in Sendinblue can only be accessed by users who have subscribed to the Premium and Enterprise plans.

Also, if aesthetics is your thing, you’ll find the templates to be a little underwhelming when compared to other competing software in the same category. But it’s not a hopeless situation, as the templates are more than decent and worth giving a shot at. 

Cons of Sendinblue

• Multi-user access is a feature only available to users subscribed to the Enterprise plan.
• Sendinblue’s templates are not the most aesthetically pleasing. Users who are looking to have a modern look for their landing page would have to build from scratch or go in for a custom HTML design.
• To get phone support, one has to be subscribed to the Premium plan, while Enterprise plans users get priority support. Lite plan users only get email support.

Sendinblue User Reviews

Here’s how software review sites are rating Sendinblue

Capterra gave it 4.6 out of 5, based on 1193 ratings and reviews.

G2 gave it 4.5 out of 5, based on 1462 ratings and reviews.

Sendinblue Pricing

Sendinblue has three price plans: Lite, Premium, and Enterprise. It is important to note that landing pages is not a feature unless you start at the Premium level.

Sendinblue Lite: $25 (per month, 20,000 emails)

The basic Sendinblue package is designed for new marketers and doesn't include a landing page creator.

• Email support
• Lite+ add-on: A/B testing, remove Sendinblue logo, advanced statistics
• No daily sending limits
• Unlimited contacts
• Up to 300 emails per day

Sendinblue Premium: $65 (per month, 20,000 emails)

The benefits of this package to the user include everything from the Lite plan in addition to the following.

• Facebook ads
• Ability to build landing pages
• Marketing campaigns
• Multi-user access
• Telephone support

Sendinblue Enterprise (Custom priced)

This advanced package is designed for marketers who want to be able to do more. It comes with the following benefits and more to the user in addition to everything in the premium package.

• Access for 10+ users
• Custom volume of emails
• Customer success manager
• Over 20 landing pages
• Priority support
• Priority sending
• SSO (SAML)

As noted earlier, the Enterprise package is custom suited for marketers, so it is necessary to call the sales team to get a quote.

Sendinblue Support

The Sendinblue help center has lots of resources to make the user’s experience with the platform easy. From the Academy to the developer section – there’s more than enough for one to be immersed in.

Best Landing Page Builder Wrap-up

The best landing page builders make it incredibly easy to run successful marketing campaigns. Creating professional-looking landing pages provides you with a great opportunity to improve your lead generation and sales efforts.

For small businesses, it is essential to collect leads. The best landing page builders can be used to create multiple pages with visually appealing images and unique landing page content to better convert visitors. The best landing page builder for you is one that has the features you need at the price point you can afford.