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5 Tips for Creating a Professional Video Product

Creating a professional video production can be difficult, but with the right approach, you can create a high-quality and impactful video that effectively communicates your message.  

Whether you're creating a promotional video for your business, a training video for employees, or a marketing video for a product, there are several key elements to keep in mind.  

In this post, we share five tips to help you create a professional digital video product that stands out from the crowd.  

What are digital video products?  

Digital video products are any form of video content created and produced for digital distribution, such as online streaming, social media, or other digital platforms.  

They can be used for various purposes, including marketing, advertising, training, entertainment, and education.  

Digital video products can take many forms, including promotional videos, explainer videos, product demos, webinars, vlogs, and more.  

The rise of digital technology and the growing popularity of online video has made digital video products an essential tool for businesses and individuals looking to reach and engage with audiences in new and innovative ways. 

Are digital video products worth creating?

Yes, digital video products are worth creating. In today's digital landscape, video content is one of the most efficient and engaging methods to communicate with your target audience.  

Videos can be highly effective for building brand awareness, promoting products and services, and establishing credibility and expertise.  

They can also be used for internal communication, such as training and employee onboarding, or educational purposes, such as tutorials and online courses. 

In addition to their practical uses, digital video products can also be an enjoyable and creative outlet for individuals and businesses. 

Whether you're promoting a cause, sharing your personal story, or showcasing your products and services, creating a digital video product can be a fun and rewarding experience. 

Types of Digital Video Products  

Online Courses  

Creating a Professional Video Product - macbook pro on brown wooden table

Online courses are digital video products designed to deliver education and training over the Internet.  

They can take many forms, including video lectures, interactive quizzes, and hands-on projects.  

Online courses are often self-paced, allowing students to work through the material quickly, and can be accessed from anywhere with an internet connection. 

Online courses can be a convenient and cost-effective way to gain new skills or knowledge, and experts in a particular field often create them.  

This allows students to learn from experienced professionals who can provide high knowledge and expertise. 

Many platforms offer online courses, including massive open online system (MOOC) providers like Skillshare and Udemy and educational institutions that provide online programs. 

Whether you're looking to advance your career, explore a new hobby, or gain new knowledge, online courses can be a valuable resource for anyone looking to learn something new. 

Instructional Videos  

Instructional videos - turned on iMac and Apple Magic Keyboard and mouse on table

Instructional videos or how-to videos are digital videos that provide step-by-step guidance and instruction on a specific task or process.  

They are designed to help viewers learn how to do something, from simple tasks like tying a shoelace to complex procedures like repairing a car engine. 

Instructional videos can be highly effective for delivering information because they provide a visual demonstration of a task or process, making it easier for viewers to understand and follow along.  

They can also provide hands-on training and support, even when the teacher or trainer is not physically present. 

Individuals, businesses, or educational institutions can create them. Depending on the complexity of the task or process being taught, they can last anywhere from a few minutes to several hours. 


Webinars - macbook pro displaying group of people

Webinars are a type of digital video product typically used for live or recorded presentations streamed online.  

They typically include video, audio, and slides, allowing presenters to interact with their audience in real-time through Q&A sessions, polls, and chat functions. 

Webinars can be used for various purposes, including training, education, marketing, and product demonstrations.  

Businesses often use them to reach a large, remote audience, and they can be a cost-effective alternative to in-person events. 

Live webinars allow for real-time interaction and engagement between the presenter and the audience, while recorded webinars can be accessed and watched at any time.  

Many webinar platforms also offer the ability to download or view webinars on-demand, making it easier for viewers to access the information they need, even if they missed the live event. 

Some webinar platforms to check out that we use and recommend are:

Webinars can be a valuable tool for businesses and organizations looking to reach a large and engaged audience. They can be an effective way to deliver information, build relationships, and promote products and services. 

Self-Help & Inspirational Videos  

Self-Help & Inspirational Videos  - fuel your passion text

Self-help and inspirational videos are a type of digital video product designed to motivate and inspire viewers to improve their lives and reach their goals.  

These videos can cover many topics, including personal development, self-care, and positive thinking. 

Self-help and inspirational videos often feature experts in the field of personal development, such as life coaches, motivational speakers, and therapists, and they can provide valuable insights and advice on overcoming challenges and achieving personal growth. 

They can vary in length from a few minutes to several hours and can be watched at any time, making them a convenient resource for anyone looking for inspiration and guidance. 

Product Demo Videos  

Product Demo Videos - person holding amber glass bottle

Product demo videos are digital products that provide in-depth evaluations and assessments of specific products, ranging from consumer goods to high-tech gadgets.  

Individuals or organizations knowledgeable about the product often create product videos and review the features to provide viewers with an honest and objective evaluation. 

Some formats a demo video strategy can take are an explainer video, a walkthrough video, an influencer video review, and using existing customers to show a success story.

Product demos and reviews can provide valuable information for consumers considering a product and help them make informed decisions by providing insights into its strengths and weaknesses.  

They can also help highlight features and benefits that may not be immediately obvious from product descriptions and specifications. 

Product demos and review videos can be found on various platforms, including YouTube, TikTok, G2, and typically on the product's website.  

They can be created by individuals, businesses, or professional product reviewers, and they can range in length from a few minutes to several hours, depending on the product's complexity. 

5 Tips for Making Your Digital Video Product Stand Out  

Tips for making your digital video product stand out - clap board roadside Jakob and Ryan

Plan out your video in advance

Planning your video is crucial in creating any video marketing content, especially for social media platforms.

This includes outlining the key features and points you want to cover, creating a storyboard or script, and deciding the best way to present your content.  

A clear plan will ensure that your video is well-structured, easy to follow, and focused on delivering value to your audience. You'll get high-quality footage when you plan out the elements of your video strategy before you shoot.

When planning out your video, consider the following: 

Objectives: What do you want to achieve with your video? What do you want your audience to learn or take away from it? 

Some options for videos are:

  1. Capture attention for a new product or service
  2. Improve product sales
  3. Raise brand awareness
  4. Support a product or service and its users
  5. Inspire viewers

Content: What information do you want to cover in your video? What are the key points you want to make? Will you need b roll footage? Will you want background music?

Storyboard: Make a visual representation of your video, including the content flow and the visual elements you want to include. 

Script: Write a script that outlines the key points you want to cover and consider the tone and language you wish to use. 

Format: Decide on the best format for your video, such as a lecture-style video, an animated video, or a video that incorporates slides and other visuals. 

Production: Will you use a video agency or shoot the footage internally? Will you need to shoot different angles?

Post-Production: What will post-production look like? What does the finished product have to accomplish? What formats will you need for use and distribution?

By planning your video, you can ensure that your digital video product is well-structured, focused, and engaging and delivers value to your audience. 

Choose a good video editing program

Video editing software - man in red t-shirt sitting in front of computer

Choosing a good video editing program is essential because you'll likely have a lot of footage to sift through and review to compile the best end product for your use. Additionally, no matter how well a video production goes, you'll likely have some footage that doesn't come out exactly as you planned.

Some of the reasons you may get poor-quality footage are:

  • not having a quiet room during filming
  • having a light source that doesn't quite work on some shots
  • indistinct audio where someone was not audible
  • blurry footage

A good video editor will allow you to create, edit, and enhance your videos and provide the tools you need to make your videos look and sound professional. 

Many video editing programs are available, ranging from free, open-source programs to more advanced, professional-level software.  

When choosing a video editor, consider the following: 

Features: Consider what features you need in a video editor, such as the ability to add special effects, transitions, voice-over, and text, and work with multiple video and audio tracks. 

Ease of use: Look for an intuitive and easy video editor, even if you are new to video editing. 

Price: Consider the cost of the software and whether it is within your budget. Some video editors are free, while others can be quite expensive.

Compatibility: Ensure your chosen video editor is compatible with your operating system and computer hardware. 

User community: Look for a video editor that has a large and active user community, as this can be a valuable resource for learning and getting support. 

Some popular video editors include:

By choosing a good video editing program, you can ensure that your digital video product is well-edited and looks and sounds professional. It will ensure you maximize all the shots you film and don't have to refilm.

Invest in good equipment

Invest in good video equipment - black and gray professional camera on brown wood parquet floor

Investing in good equipment is critical for production success. Product video production requires having reliable tools.

High-quality equipment will help ensure that your product videos look and sound great, making the video production process smoother and more efficient. 

When investing in equipment, consider the following: 

Camera: A high-quality camera is essential for capturing clear and crisp video footage. Consider the type of videos you want to create and choose the best camera suited for your needs. 

Microphone: A good microphone will help ensure your audio is clear and free from background noise. Consider using a Lavalier microphone for interview-style videos or a directional microphone for live events. 

Lighting: Good lighting is necessary to create a professional look and feel in your videos. Consider investing in a lighting kit that includes softbox lights and stands. 

Tripod: A tripod will help you keep your camera steady and eliminate shaky footage. 

Computer and editing software: You'll need a computer and video editing software to create, edit, and produce your videos.  

Computing power: Make sure you have a powerful computer with enough memory and processing power to handle video editing demands. 

Good equipment may require a significant upfront investment. Still, it will pay off in the long run by allowing you to create high-quality digital video products that look and sound professional. 

Set up a decent studio environment 

Set up a decent studio environment - person sitting in front bookshelf

A decent studio environment is essential in creating a professional digital video product.  

A well-designed studio environment can help ensure that your videos look and sound great, making the video production process smoother and more efficient. 

When setting up a studio environment, consider the following: 

Background: Choose a neutral and uncluttered background that won't distract from the content of your video. A plain wall or a green screen can be an effective video background. 

Lighting: Proper lighting is essential for creating a professional look and feels in your videos. Invest in a lighting kit that includes softbox lights and stands, and consider using backlighting to separate your subject from the background. 

Soundproofing: Consider soundproofing your studio to reduce background noise and improve the audio quality of your videos. You can use acoustic panels, soundproof curtains, or a soundproof booth to reduce sound bleed. 

Equipment: Ensure you have all the equipment you need, such as a camera, tripod, microphone, and lighting, to create high-quality videos. 

Workspace: Create a workspace that is comfortable and conducive to video production. Make sure you have a comfortable chair, a desk or table for your equipment, and enough space to move around and make adjustments as needed. 

Setting up a decent studio environment ensures that your digital video product is well-lit, well-recorded, and looks and sounds professional. 

Keep special effects to a minimum  

Keeping special effects to a minimum is essential in creating professional videos.  

While special effects can increase your videos' interest and visual appeal, they can also distract from the main content. 

When using special effects, consider the following: 

Relevance: Make sure that the special effects you use are relevant to the content of your video and serve a purpose. 

Quality: Use high-quality special effects that are well-designed and professional-looking. Poorly designed special effects can detract from the overall quality of your video. 

Moderation: Keep the number of special effects to a minimum and use them sparingly. Too many special effects can be overwhelming and take away from the content of your video. 

Integration: Make sure that your special effects are integrated seamlessly into your video and that they don't look out of place or detract from the content. 

Consistency: Maintain consistency in using special effects throughout your video, which will help ensure that your video has a professional look and feel. 

By keeping special effects to a minimum, you can ensure that your digital video product is visually appealing and professional without distracting or taking away from the content of your video. 

Best practices for creating digital video products  

Best practices for creating digital video products   - turned on iMac and Apple Magic Keyboard and mouse on table

Focus on what you know  

Focusing on what you know is a key principle in creating professional videos.

You can deliver knowledgeable, credible, and engaging content to your target audience by focusing on your expertise. 

When focusing on what you know, consider the following: 

Niche: Choose a niche that you're passionate about and have a deep understanding of. This will make it easier to create informative and engaging content. 

Expertise: Leverage your expertise and share your knowledge with your target audience. This will help you establish yourself as a thought leader in your field. 

Authenticity: Be authentic to yourself when creating your video. Your target audience will appreciate the genuine and personal approach. 

Relevance: Ensure your video's content is relevant to your target audience and serves a purpose. 

Engagement: Engage with your target audience by asking questions, encouraging feedback, and responding to comments. This will help you build relationships with your viewers and create a community. 

By focusing on what you know, you can create professional digital video products that are informative, engaging, and effective at reaching your target audience. 

Consumer research (who will consume this product?)  

Consumer research is an essential aspect of creating a professional digital video product, and it helps you understand your target audience and what they want to see in your video.  

This data can then be used to create relevant, engaging, and effective content to reach your target audience. 

To conduct consumer research for your digital video product, consider the following steps: 

Define your target audience: Start by defining your target audience and creating a buyer persona representing your ideal viewer. This can help you understand your target audience's characteristics, interests, and needs. 

Gather data: Use various research methods, such as surveys, focus groups, and online analytics, to gather data about your target audience. This can help you understand their behavior, preferences, and pain points. 

Analyze the data: Analyze the data you have gathered to identify patterns and trends. This can help you understand what your target audience wants to see in your video and what will make your video stand out. 

Use the data: Use your gathered data to inform your video content and create a relevant and engaging video for your target audience. 

By conducting consumer research, you can create a digital video product explicitly designed for your target audience and more likely to be successful. 

Stay organized  

Staying organized is crucial when creating a professional video product. With many moving parts, it can be easy to get overwhelmed and lose track of what needs to be done.  

But by staying organized, you can ensure that your video production process runs smoothly and that you deliver a high-quality product that meets your target audience's needs. 

Here are some tips for staying organized when creating a digital video product: 

Plan ahead: Before you start filming or editing, take the time to plan out your video and create a production schedule. This can assist you in staying on track and ensure you don't miss any important steps. 

Use a project management tool: To keep track of tasks, deadlines, and progress, consider using a project management tool like Trello or Asana. This can help you stay organized and ensure everyone involved in the production process is on the same page. 

File management: Establish a clear file management system and ensure everyone involved in the production process knows how to access and use the files. This can assist you in avoiding confusion and ensuring that everyone has the information required to perform their duties. 

Keep notes: Take notes during the production process and document any important decisions or changes. This can help you stay organized and ensure a record of the production process for reference. 

By staying organized, you can create a professional digital video product that is well-structured, efficient, and effective at reaching your target audience. 

Be conversational  

Being conversational is an essential aspect of creating your own product videos.

A conversational tone can help you connect with your audience, build rapport, and make your video feel more personal and engaging. 

Here are some tips for being conversational in your digital video product: 

Speak directly to your audience: Address your audience as if speaking to a friend. This can help establish a personal connection and make your video more engaging. 

Use natural language: Avoid using overly technical or complex language. Instead, use natural language that is easy for your audience to understand. 

Show your personality: Don't be afraid to show your personality in your video. Let your audience get to know you and see the real you. This can help you build a connection and make your video feel more authentic. 

Ask questions: Engage your audience and encourage them to participate in your video. This can help you build a connection and make your video feel more interactive. 

By being conversational in your digital video product, you can create a video that is engaging, personal, and effective at reaching your target audience. 

Have a plan for promotion and distribution

Have a plan for promotion and distribution - red and white square illustration

Having a plan for how you will promote your finished video production is essential for success. Will you use social media channels? Will you publish it on your website?

Creating a high-quality video is not enough; you also need to ensure that people are aware of it and can access it easily. 

Here are some tips for promoting and distributing your digital video product: 

Define your target audience: Identify who your target audience is and what channels they use to access information. This can help you target your promotion and distribution efforts more effectively. 

Use social media: Share your video on social media channels like Facebook, Twitter, and Instagram. Use relevant hashtags and post at times when your target audience is most active. 

Partner with influencers: Partner with influencers or thought leaders in your industry to help promote your video. This allows you to reach a larger audience and tap into the influencer's existing network. 

Utilize email marketing: Use email marketing to promote your video and reach your target audience directly. Create a targeted email campaign and make sure to segment your list based on audience interests and behavior. 

Optimize for search engines: Make sure your video is optimized for search engines so that people can find it easily when searching for relevant keywords. Use descriptive titles, tags, and descriptions that accurately describe the content of your video. 

By having a plan for promotion and distribution, you can ensure that your digital video product reaches your target audience and delivers the results you are looking for. 

Have a plan to sell your products

Having a plan to sell your digital video products is crucial for turning your passion into a successful business.  

Whether you are selling courses, instructional videos, webinars, self-help videos, or product reviews, you need a plan to reach potential customers and convert them into paying customers. 

Here are some tips for selling your digital video products: 

Determine your pricing strategy: Consider the value you are delivering, the time and resources you have invested, and your target audience's budget when determining your pricing strategy. Make sure your prices are competitive, but also ensure that you are pretty compensating yourself for your efforts. 

Use a trusted platform: Choose a platform that is easy to use and provides a secure payment gateway for your customers. Consider using platforms like Teachable, Thinkific, or Sellfy for online courses or Udemy for video tutorials. 

Offer a free sample: Provide a free sample of your digital video product, such as a teaser video or a sample chapter, to give potential customers a taste of what they can expect. This can help build trust and encourage people to purchase the full product. 

Use upsells and cross-sells: Offer upsells and cross-sells to your customers to maximize your sales and profits. For example, you could offer a discount on additional courses or products related to the one they have just purchased. 

Invest in advertising: Consider investing in advertising to reach a wider audience and drive sales. Use targeted advertisements on platforms such as Facebook, Instagram, and YouTube to reach potential customers interested in your product. 

By having a plan to sell your digital video products, you can turn your passion into a profitable business and reach a wider audience with your expertise. 

Read Next:

How do you choose good software for creating a digital video product?  

When choosing software for creating a digital video product, there are several key factors to consider: 

Purpose: What type of video do you want to create? Depending on the purpose, you may need different features such as animation, special effects, or green-screen support. 

Budget: Some video software can be expensive, while others are free or low-cost. Before making a decision, determine how much money you are willing to spend. 

User-friendly interface: Choose software that has a user-friendly interface and is easy to learn and use. 

File compatibility: Make sure the software you choose is compatible with the file formats you want to use and any other software or tools you plan to use. 

Customer support: Good customer support can be crucial if you encounter problems or have questions about the software. Look for software with a responsive support team. 

Features: Consider what features are essential for your video projects, such as the ability to add text, music, and effects. 

Performance: Consider the performance and stability of the software, as well as its ability to handle large video files and work smoothly on your computer.

What are the most profitable digital products?  

E-books: E-books are an affordable and convenient way to share information and knowledge on various topics. They can be quickly produced and distributed, making them a popular and profitable digital product. 

Online courses are an excellent way to monetize your knowledge and abilities. With the rise of e-learning platforms, creating and selling online courses on various topics is easier than ever. 

Software tools: Software tools that help solve specific problems or improve workflows can be highly profitable. Examples include project management tools, productivity apps, and graphic design software. 

Graphics and stock photos: Stock photos and graphics can be highly demanded for website design, social media, and marketing materials. You can monetize your photography and graphic design skills by selling stock images. 

Digital memberships: A digital membership program can offer exclusive access to content, resources, and benefits for a recurring fee. This can be profitable for businesses with a strong and engaged customer base. 

Virtual events: With the rise of remote work and social distancing, virtual events such as webinars, conferences, and workshops have become increasingly popular. Hosting virtual events can be a lucrative opportunity for businesses and individuals to monetize their expertise and reach a wider audience. 

Mobile apps can be highly profitable if they solve a problem, fill a need, or provide entertainment. Popular categories include gaming, productivity, and health and wellness. 

How do I start selling digital products? 

Selling digital products can be an excellent way to capitalize on your skills, knowledge, and creativity. 

Here are the steps to get started: 

Identify your niche: Determine what digital products you want to sell and what sets you apart. Consider your skills, passions, and what customers might be looking for. 

Create your product: Depending on the digital product you want to sell, you may need to create it yourself or hire someone to help. For example, if you sell an e-book, you'll need to write the content, design the cover, and format the book. 

Choose a platform: Various platforms allow you to sell digital products, such as Etsy, Gumroad, and Sellfy. Choose a platform that best fits your needs and ensure it supports the product type you want to sell. 

Set up your shop: Once you've chosen a platform, set up your shop by creating a profile, adding product listings, and setting your prices. Make sure your shop is visually appealing and easy to navigate. 

Promote your products: Use social media, email marketing, and other channels to promote your products and reach potential customers. Consider offering discounts or running promotions to incentivize people to make a purchase. 

Process payments: Most platforms offer payment processing, but you may also need to set up a PayPal or Stripe account to receive payments. Make sure you understand the fees and processes involved before you start selling. 

Provide excellent customer service: Respond promptly to customer inquiries and ensure customers are satisfied with their purchases. Good customer service can help build trust and encourage repeat business. 

Starting to sell digital products can be an exciting opportunity, but it does require effort and persistence. 

Focus on creating high-quality products, building a loyal customer base, and continuously promoting your products to reach new customers.

Digital Video Product Wrap-up  

Digital video products are a great way to share your knowledge, expertise, or passion with a broader audience.  

Whether you're creating online courses, instructional videos, webinars, self-help or inspirational videos, or product reviews, there are many opportunities to connect with people and make an impact. 

To ensure that your digital video product stands out and delivers the results you're looking for, it's necessary to have a plan for how to create videos that reach their potential and how to promote video production.

Planning includes defining your target audience, focusing on what you know, staying organized, and conversing. Additionally, investing in good equipment, choosing a good video editing program, and setting up a decent studio environment can help you create high-quality videos that people will enjoy watching. 

Finally, having a plan for promotion and distribution and a strategy for selling your products is crucial for turning your digital video products into a successful business.  

Considering these tips and best practices, you can ensure that your digital video products succeed and reach a broad audience with your message. 

5 Tips for Creating a Professional Video Product

Ben Adams

Ben Adams is an online entrepreneur with over 20 years of digital marketing experience in SEO, content marketing, analytics, email marketing, e-commerce, and other strategies. He enjoys consulting and helping businesses and entrepreneurs succeed by using technology and tools to power their online presence and growth. He also enjoys writing, photography, traveling, and spending time with his family.

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