Social media platforms have stitched together our ability to stay informed, communicate at scale and seek opportunities where there were not any just 15-20 years ago. However, not all social media channels are worth consideration, and many have only niche appeal.
Social media management tools don't support most of these platforms. So it is always best to focus your social media marketing efforts on platforms that can make a difference for your business or industry.
When it comes to business use, the options are plenty but understanding the value and alignment to your business objectives is paramount.
We updated our top 100+ list in 2022 to include 125+ top social media platforms for 2023. New platforms and apps are launching all the time.
Social media platforms provide value in the following ways:
- They are cost-effective and instant
- They connect the world
- They are a perfect place to share information
- They allow someone to generate good income
- They keep us informed of current events
- They provide a valuable source of ideas
- They allow brands to reach consumers on various levels
Top Social Media Platforms
Not all social media platforms are created equal, and not all are considered top social media platforms. Let's dig in and discover the social media sites that might work best for your needs and reach your target audience.
1. Facebook
Year Est. 2004
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 2.93 billion
Best For: Facebook is best for B2C and B2B businesses and for 1 to 1 communication.
Paid Ads Program: Yes
WTA Take: Facebook (now Meta) is an essential social network for consumer brands and some B2B companies that can use it effectively. It is essentially the largest social media site by the number of users. The number of Facebook users worldwide makes it necessary for all businesses to have a presence.
2. WeChat
Year Est. 2011
Country of Origin: China
Platform Content Types: Mixed media (written, video, audio, imagery) + calling and SMS
Global Users: 1.27 billion
Best For: WeChat can be used by anyone. It is best for communication across several means in a single app. You can use the app for 1 on 1 communication, but conducting business on this social media platform can be challenging.
Paid Ads Program: Yes
WTA Take: WeChat is a multi-media app it includes a message and payment features. However, it is also used to maintain business communications and communications at scale.
3. Instagram
Year Est. 2010
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 1.2 billion
Best For: Instagram is best for sharing and engagement, and now it's more useable as a B2B and B2C platform that helps businesses connect with consumers.
Paid Ads Program: Yes
WTA Take: Instagram has one of the highest engagement levels, leveraged by influencers and brands to grow their business. Instagram is used across multiple demographics, which makes it effective as a premier social media platform.
4. LinkedIn
Year Est. 2002
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 810 million
Best For: You can use the social media platform to grow your business, learn more professional skills, and enhance your professional relations. You can do B2B and B2C business on this app.
Paid Ads Program: Yes
WTA Take: LinkedIn is the largest B2B communications network and is best for business-to-business advertising, career growth, and job sourcing.
5. Snapchat
Year Est. 2011
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 557 million
Best For: Snapchat is best for sharing content and doing B2C business as they have a more direct and particular interaction.
Paid Ads Program: Yes
WTA Take: The adaptation of Snapchat was not very rapid, and people took their time to understand the app. In 2012, the app started to get more hype and people start to appreciate the social media platform.
6. TikTok
Year Est. 2016
Country of Origin: China
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 1 billion
Best For: Individuals, companies, brands.
Paid Ads Program: Yes
WTA Take: The main content on TikTok is usually in the form of music videos and not in a post format. TikTok has a Paid Ads Program that allows people to grow as business entrepreneurs while having fun along the way.
7. WhatsApp
Year Est. 2009
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery) plus texting
Global Users: 2 billion
Best For: WhatsApp is best for communication via texting, calling, audio messages, documents, and many more.
Paid Ads Program: No
WTA Take: WhatsApp is an app for 1 on 1 communication with your friends, family, colleagues, and business partners, which is significant in that it will help you maintain interaction with your personal as well as professional people.
8. QQ
Year Est. 1999
Country of Origin: China
Platform Content Types: Mixed media (written, video, audio, imagery) plus texting.
Global Users: 570 million
Best For: QQ is best for communication via messaging or other media types.
Paid Ads Program: Yes
WTA Take: It is an old social media platform that runs very successfully in its home market. QQ is an instant message sign software and web portal that makes communication between people much easier and more efficient. QQ is best used for communication between people and businesses.
9. Qzone
Year Est. 2005
Country of Origin: China
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 600 million
Best For: Qzone is best for keeping updated daily with many features and accessories.
Paid Ads Program: Yes
WTA Take: Qzone allows users to perform different activities such as listening to music, image sharing, customizing a blog, keeping daily routine journals, and more. Anyone can use the Qzone app, whether a teenager or an elder, as the app is easy to understand.
10. Tumblr
Year Est. 2007
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 427 million
Best For: Tumblr is best for influencers, enterprises, entrepreneurs, content creators, and others who want a good social networking platform to connect with people and the world.
Paid Ads Program: Yes
WTA Take: Tumblr is best used as a social blogging platform that allows you to do 1-on-1 communication and B2B or B2C business.
11. Twitter
Year Est. 2006
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 200 million
Best For: The social media platform is best used for communication, connecting with the world, and business branding.
Paid Ads Program: Yes
WTA Take: Twitter did not receive a huge following right away. It was such a new concept that it took about a year for people to use the platform. Twitter is considered a very official social media platform, meaning it does have politicians and important figures who communicate with the world through their tweets.
12. Baidu Tieba
Year Est. 2003
Country of Origin: China
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 1.5 billion
Best For: It is best to be used as a one-on-one combination app but with that, it can also be utilized as an opportunity to grow your B2B and B2C businesses.
Paid Ads Program: Yes
WTA Take: Baidu Tieba is an online communication platform that helps people to get in contact with each other through various content types, which mainly include video, image, text, and audio.
13. Sina Weibo
Year Est. 2009
Country of Origin: China
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 445 million
Best For: It is best for any person interested in having a social presence. It is best used for blogging and promoting one's business in an efficient way. It enhances 1 on 1 communication between businesses and people.
Paid Ads Program: Yes
WTA Take: Sina Weibo is a microblogging social media platform. This social media platform does have a paid ads program, which enables businesses and brands to put their ads on the platform to attract new customers.
14. Viber
Year Est. 2010
Country of Origin: Israel
Platform Content Types: Mixed media (written, video, audio, imagery) + calling and SMS
Global Users: 300 million
Best For: The app can be used for developing good communication between people and businesses. Anyone can acres the social media platform to go through their daily activities.
Paid Ads Program: Yes
WTA Take: It is not an app used worldwide, but it is still a known online community. The app is known and owned by a Japanese social networking company. It is best for people who want an app that can be used as a calling and texting vehicle, a platform to build communication.
15. Line
Year Est. 2000
Country of Origin: South Korea
Platform Content Types: Mixed media (written, video, audio, imagery) + calling and mixed messaging
Global Users: 182 million
Best For: It is best for every age group, as it is easy to access and use. It is best to use it as a communication service between people without paying any fees.
Paid Ads Program: Yes
WTA Take: Line does have a paid ads program, thus making it viable for business use in advertising to consumers. It is designed to offer free alternative means of communication.
16. YY
Year Est. 2005
Country of Origin: China
Platform Content Types: Mixed media (written, video, audio, imagery) + chat
Global Users: 400 million
Best For: Communicating 1 to 1 or in groups.
Paid Ads Program: No
WTA Take: YY was built predominantly as a gaming place to chat and hang out but grew into something much more robust. There is not a great business opportunity with YY unless you are in the gaming niche.
17. Vkontakte (VK)
Year Est. 2006
Country of Origin: Russia
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 67.6 million
Best For: It is best used for building a good relationship with your friends, family, and business colleagues.
Paid Ads Program: Yes
WTA Take: VK is mostly used in Russia It is a social media platform that provides features such as communication, dating, news, entertainment, and business. There is an opportunity here from a business standpoint.
18. Pinterest
Year Est. 2010
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 478 million
Best For: It is best for those who want to be creative and to have an outlet to give and receive ideas regarding different walks of life. It is best used for gaining and giving creative inspiration to each other within an online community.
Paid Ads Program: Yes
WTA Take: Pinterest does have a paid ads program that enables influencers and brands to promote their brands and gain more audiences. There is a viable business opportunity for visually appealing content and brands.
19. Telegram
Year Est. 2013
Country of Origin: Russia
Platform Content Types: Mixed media (written, video, audio, imagery) + text messages
Global Users: 600 million
Best For: It is best as a messaging app to build better communication both personally and professionally. Telegram provides you with secure, end-to-end encrypted chats that maintain your privacy.
Paid Ads Program: Yes
WTA Take: It is similar to messaging apps such as WhatsApp. Telegram does have a paid ads program that enables businesses and brands of all types to reach the app's user base.
20. Reddit
Year Est. 2005
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 330 million
Best For: It is best used to interact with a social online community and explore more about the world. It can also help you to promote your businesses. The app is best for every age group and whoever wants to access it.
Paid Ads Program: Yes
WTA Take: It is a social network where content is created socially and promoted by app users through voting. It does have a paid ads program to enable users to advertise their brand or business to the post content readers.
21. Quora
Year Est. June 2009
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 190 million
Best For: Quora is best used as a platform that allows people to share knowledge and gain knowledge through sharing personal experiences.
Paid Ads Program: Yes
WTA Take: Quora is best for brands that use content to market their businesses, products, or services. Advertisers can buy ad positioning within the platform.
22. Taringa
Year Est. 2017
Country of Origin: Argentina
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 13 million
Best For: It is best used for sharing knowledge and content on different topics.
Paid Ads Program: Yes
WTA Take: Taringa is not the best place to use paid ads. People mostly use it as an app to gain knowledge through reading content.
23. Foursquare
Year Est. 2009
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 55 million
Best For: It is best used for communication and geo-targeted location sharing. It is best for individuals and groups, more than brands.
Paid Ads Program: Yes
WTA Take: The basic purpose of the app is to let your friends, family, colleagues, or any other person figure out where you are by “checking in” to a business or location. Local businesses can use it to attract walk-in customers with geo-fenced promos.
24. Renren
Year Est. 2005
Country of Origin: China
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 257 million
Best For: It is best for both individuals and brands.
Paid Ads Program: Yes
WTA Take: It is an app similar to Facebook. Renren is best used for communication and B2B or B2C business. The app does have a paid ads program that allows brands to advertise through content and visual means on the platform.
25. Badoo
Year Est. 2006
Country of Origin: Russia
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 200 million
Best For: It is best for individuals rather than Brands as it helps people to date and get to know each other. It is best used for 1 on 1 communication between individuals.
Paid Ads Program: Yes
WTA Take: It is a dating-focused app that allows people to communicate and interact. It has mixed content, including images, video, audio, and text. It has a paid ads program for brands to show their product ads on social media.
26. Flickr
Year Est. 2004
Country of Origin: United States
Platform Content Types: Mainly images
Global Users: Over 120 million
Best For: The app is best used for sharing digital media with one another. It is also useable for brands to promote their business. Flickr is best for both individuals and brands.
Paid Ads Program: Yes
WTA Take: Flickr has mixed content types: images and video, audio, and text. The main focus of Flickr is to allow its user to share digital media such as videos, images, etc.
27. Care2
Year Est. 1998
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 50 million
Best For: Care2 is best for both individuals and brands to have 1 on 1 communication, both personal and professional.
Paid Ads Program: Yes
WTA Take: The platform content type is mixed, which includes image, video, audio, and text. It is best used as a communication app to interact with other people or businesses worldwide. It can also be a good place for B2B or B2C.
28. CafeMom
Year Est. 2006
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 25 million
Best For: Individuals and Brands. Communication on 1-1 level and B2C or B2B advertising. It is best for the users to develop their personal and business relationships while enhancing their online presence.
Paid Ads Program: The social media platform has a paid ads program that allows people or Brands to grow their businesses.
WTA Take: Cafemom is a supportive social community that enables specifically moms to share parenting tips, tricks, and updates. It also includes discussion points such as real-life talk, depression issues, the latest celebrity news, laughable jokes, and many more. The social media platform helps you go through the mother phase of your life smoothly and gives you a place to share your problems and daily tasks.
29. Ravelry
Year Est. 2007
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery). This mixed media allows users to use the platform in multiple ways.
Global Users: 10 million
Best For Individuals and Brands. Communication on 1-1 level and building a community. It can also be a good place to do B2B or B2C.
Paid Ads Program: Yes
WTA Take: Ravelry is a social media platform that is an online community that includes organizational tools, patterns, and much information for knitters and crocheters. If you are a knitter, this app is a huge help for you and will also allow you to be a part of the gathering.
30. Nextdoor
Year Est. 2010
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 63 million
Best For: Individuals to have Communication on 1-1 level. It allows neighbors to interact with each other more and do B2C business.
Paid Ads Program: Yes, next-door does allow paid ad programs ranging from free posting options to a $25,000 per month minimum spend commitment.
WTA Take: Nextdoor is a unique social network for people within neighborhoods. Users can find tips, buy or sell items, and meet people in and around their neighborhood.
31. Wayn
Year Est. 2002
Country of Origin: United Kingdom
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 20 million
Best For Individuals and Brands. Communication on 1-1 level and B2C advertising
Paid Ads Program: Yes
WTA Take: Wayn is a social travel network that allows people to discover where to go and meet people with similar interests. If you want an online place to interact with people and build your personality or brand, then Wayn is a great site.
32. YouTube
Year Est. 2005
Country of Origin: United States
Platform Content Types: Mostly video with some other media mixed in
Global Users: 2 billion
Best For: Individuals and Brands. Communication on 1-1 level and B2C branding.
Paid Ads Program: Yes
WTA Take: YouTube is one of the biggest online video-sharing and content-creating social platforms. YouTube presents a big opportunity for brands to promote their services and products as over 2 billion people are on YouTube.
33. Bebee
Year Est. 2020
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 20 million
Best For: Individuals and Brands. Communication on 1-1 level and B2C advertising
Paid Ads Program: Yes
WTA Take: Bebee is one of the most dynamic social networking apps that enable you to build and maintain professional relationships. It allows you to create and share content to increase engagement. Bebee also provides a suitable platform to communicate with friends and family.
34. Peanut
Year Est. 2017
Country of Origin: United Kingdom
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 1.6 million
Best For Individuals and Brands. Communication on 1-1 level and B2C advertising
Paid Ads Program: Yes
WTA Take: Peanut is a social media platform that provides mothers with a safe place to communicate and share their journey with an audience. It is also a great place for B2C advertising and sharing its products with the user base.
35. Viadeo
Year Est. 2004
Country of Origin: France
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 65 million
Best For: Individuals and Brands. Communication on 1-1 level and B2C advertising
Paid Ads Program: Yes
WTA Take: Viadeo is a professional social platform whose users are mostly business owners, managers, and entrepreneurs. The app offers various opportunities that enable you to grow and develop your brand or business.
36. Xing
Year Est. 2003
Country of Origin: Germany
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 16 million
Best For: Individuals and Brands. Communication on 1-1 level and B2C advertising
Paid Ads Program: Yes
WTA Take: Xing is very similar to LinkedIn in Germany, where it is predominantly used. This social media platform helps you connect with people with similar interests, find new jobs, and share professional knowledge and insights.
37. LiveJournal
Year Est. 1999
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 15.2 million
Best For: Individuals and Brands. Communication on 1-1 level and B2C advertising
Paid Ads Program: Yes
WTA Take: LiveJournal is a social media networking site where users can keep a journal, diary, or blog. It was started in the United States but is now Russian-owned, which has led to many users leaving the platform.
38. Blind
Year Est. 2013
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 2.3 million
Best For: Individuals and Brands. Communication on 1-1 level and B2C advertising
Paid Ads Program: Yes
WTA Take: Blind is a social community where anyone can anonymously sign up and gather the information they want. The app's main aim is to create a platform without professional barriers so that people can easily communicate with each other.
39. WeHeartIt
Year Est. 2011
Country of Origin: Brazil
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 45 million
Best For Individuals and Brands. Communication on 1-1 level and B2C advertising
Paid Ads Program: Yes
WTA Take: WeHeartIt is an image-based social media platform aiming to develop a community where people can feel inspired and share the things and content they love.
40. Buzznet
Year Est. 2004
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 10 million
Best For: Individuals and Brands. Communication on 1-1 level and B2C advertising
Paid Ads Program: Yes
WTA Take: Buzznet is a social magazine where millions share, create, consume, and discuss various things such as music, photography, movies, pop culture, fashion, and more.
41. DeviantArt
Year Est. 2000
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 61 million
Best For: Individuals and Brands. Communication on 1-1 level and B2C advertising
Paid Ads Program: Yes
WTA Take: Deviant art is a social network that allows users to publish their artwork, photography, and videography. It is the largest online platform contributed to by artists and art lovers.
42. MeetMe
Year Est. 2005
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 4.5 million
Best for: It is best for individuals as well as brands to have chats to build good communication both for personal relations and business relations for B2B or B2C.
Paid Ads Program: No
WTA Take: MeetMe is a social media platform that helps you find new people with similar interests. There is a paid subscription model for 1,3 or 6-month signups.
43. Meetup
Year Est. 2002
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 49 million
Best For: Individuals and Brands. Communication on 1-1 level and B2C advertising
Paid Ads Program: Yes
WTA Take: Meetup makes arranging a social event or gathering between people of similar interests easy. It is a social media platform that enables you to host and organize in-person and virtual meetings.
44. Medium
Year Est. 2012
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 60 million
Best For: Individuals and Brands. Communication on 1-1 level and B2C branding through blogs and articles.
Paid Ads Program: Yes
WTA Take: Medium is a social networking platform that mainly focuses on blogs and articles on different niches and topics that gather people with similar interests. Bloggers can earn money by attracting an audience or following. Brands can use it to publish content to drive website traffic.
45. Tout
Year Est. 2011
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 10 million
Best For: Individuals and Brands. Communication on a 1-1 level with the aid of videos and B2C or B2B branding with the help of video ads and displays.
Paid Ads Program: Yes
WTA Take: Tout is a social media platform that lets users send and receive 15-second videos. There is a paid ads program but a small user base.
46. Academia
Year Est. 2008
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 75 million
Best For: Individuals and groups of people or brands to learn about academic papers and intellectual reading pieces.
Paid Ads Program: No
WTA Take: Academia is a learning app that allows users to read millions of academic papers for free. It benefits students, professors, researchers, and people who have a keen interest in learning and education.
47. Likee
Year Est. 2017
Country of Origin: Singapore
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 80.7 million
Best For: Individuals and Brands. Communication on 1-1 level and B2C advertising. You can text on the app, but users mostly prefer videos.
Paid Ads Program: Yes
WTA Take: Likee is a modern-day short video-making and sharing app with users globally and delivers excellent live streaming opportunities. Likee is quite similar to TikTok.
48. The-Dots
Year Est. 2013
Country of Origin: United States
Platform Content Types: Mixed media (video, audio, imagery)
Global Users: 300,000 members
Best For: Individuals interested in playing a unique and attractive mobile app.
Paid Ads Program: Yes
WTA Take: The-Dots is a game that users can play for free. You can advertise your brand in the game so that the users can view it while playing the game.
49. Skyrock
Year Est. 2002
Country of Origin: France
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 13.8 million
Best For: Individuals and Brands. Communication on 1-1 level via sharing texts, videos, and other means of media and B2C or B2B branding and publicity.
Paid Ads Program: Yes
WTA Take: Skyrock is the second leading social media app in the EU. It includes various features and allows its user to create a social presence through online video streaming, blogging, music, and more.
50. Discord
Year Est. 2015
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 140 million
Best For: Individuals, specifically gamers having Communication on a 1-1 level.
Paid Ads Program: No
WTA Take: Discord is a social media network that has experienced rapid growth. The platform allows gamers to get together and communicate. It helps them manage a clear connection while playing the game so that they can interact and communicate during the game.
51. Snapfish
Year Est. 1999
Country of Origin: United States
Platform Content Types: Mixed media (written, imagery). The platform mainly deals with printing photos and data provided by the user.
Global Users: 100 million
Best For: Individuals and Brands. Communication on 1-1 level and B2C advertising only when they want to print out photos or any other form of picture media.
Paid Ads Program: No
WTA Take: Snapfish is one of the best picture printing and sharing apps. If you want to print images for your personal or professional use, then Snapfish is for you. The pictures printed through the app are high-quality, which helps your work show the best.
52. Douban
Year Est. 2005
Country of Origin: China
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 150 million
Best For: Individuals and Brands. Communication on 1-1 level and B2C advertising and creating content for enhancing their online presence.
Paid Ads Program: Yes
WTA Take: Douban is a Chinese-based social networking app that allows you to create and record content such as films, music, book, recent events, and activities. If you are someone that is interested in getting to know more about Chinese cities or culture, this is a great place to start.
53. Vero
Year Est. 2013
Country of Origin: Lebanon
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 500,000
Best For: Individuals and brands to build communication to promote their profiles and brands.
Paid Ads Program: No
WTA Take: Vero is a social media platform boasting an ad-free and real network so users can have an authentic experience. It is an image and video-focused network that attracts a major population of videographers, photographers, and social media influencers.
54. Spreely
Year Est. 2018
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 146,000
Best For: Individuals and Brands to communicate on a 1-1 level and where B2C interactions can occur.
Paid Ads Program: Yes
WTA Take: Spreely is a social media network allowing people to freely talk and express themselves. The best quality about this app is that your privacy will not be violated on the app whatsoever.
55. WT Social
Year Est. 2019
Country of Origin: United Kingdom
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 450,000
Best For: Individuals and businesses. Communication on 1-1 level.
Paid Ads Program: No
WTA Take: WT Social is a popular UK-based social networking site that allows users to discover, share and discuss all aspects of the news; stay up-to-date about what is happening in the country, and how they can contribute.
56. Triller
Year Est. 2015
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 65 million
Best For: Individuals and Brands. Communication on 1-1 level and B2C advertising through video making and sharing.
Paid Ads Program: No
WTA Take: Triller is a social media platform that focuses on entertainment, specifically music and video. The unique quality of this social media app is that it uses artificial intelligence to edit or create videos.
57. Elpha
Year Est. 2017
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 1 million
Best For: Individuals and Brands. Communication on 1-1 level and B2C advertising
Paid Ads Program: No
WTA Take: Elpha is titled as a LinkedIn for women. It is specifically an app designed to create an intellectual and free space for women in tech or business to grow their business and take it to the next level.
58. Yubo
Year Est. 2015
Country of Origin: France
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 50 million
Best For: Individuals and Brands. Communication on 1-1 level and B2C advertising
Paid Ads Program: Yes
WTA Take: Yubo is a French social networking site that allows people to find new friends and people to develop a community. The app lets you engage with each other through live streaming, texting, posting, etc., which helps you promote your profile or business.
59. Popbase
Year Est. 2017
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 2 million
Best For: Individuals and Brands. Communication on 1-1 level and B2C advertising
Paid Ads Program: No
WTA Take: Popbase is a unique social platform that allows users to design content distribution and a managed community. If you are someone looking to create a free and operative digital ecosystem, then Popbase is for you.
60. Valence
Year Est. 2017
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 5 million
Best For: Individuals and Brands. Communication on 1-1 level and B2C advertising
Paid Ads Program: No
WTA Take: Valence is an intelligent social media platform that showcases and empowers the global Black professional community inviting individuals and companies to connect.
61. Flipp
Year Est. 2013
Country of Origin: Canada
Platform Content Types: Mixed media (written, imagery)
Global Users: 50 million
Best For: Individuals and Brands
Paid Ads Program: Yes
WTA Take: Flipp is a free shopping app for iOS and Android devices. Users leverage the app to make the shopping process more fun and to get available offers and discounts near you that you can take advantage of.
62. Houseparty
Year Est. 2016
Country of Origin: United States
Platform Content Types: Chats and video calls
Global Users: 50 million
Best For: Individuals. Communication on 1-1 level
Paid Ads Program: Yes
WTA Take: Houseparty allows you to do a get-together by sitting in your home. You receive a notification when your friends are online and start a group video call. This social networking app allows you to interact with your loved ones through mobile and desktop devices.
63. 8tracks
Year Est. 2008
Country of Origin: Canada
Platform Content Types: Audio
Global Users: 6.5 million
Best For: Individuals for listening to audio and soundtracks
Paid Ads Program: Yes
WTA Take: This platform allows users to play music and audio tracks. You can search, find and intermix your favorite track. It is directly linked to iTunes, so you can also purchase any track. Users can create their own playlists according to their preferences.
64. Steemit
Year Est. 2016
Country of Origin: United States
Platform Content Types: Written content
Global Users: 12 million
Best For: Individuals and Businesses
Paid Ads Program: Yes
WTA Take: Steemit is a genuine blockchain-based blogging and social media website. Users can gain cryptocurrency for publishing and curating content. It is the best platform for blogging and earning crypto.
65. Goodreads
Year Est. 2006
Country of Origin: United States
Platform Content Types: Images, text, and files
Global Users: 90 million
Best For: Individuals and Publishers
Paid Ads Program: Yes
WTA Take: Goodreads is the largest platform to read and share your favorite books. Goodreads is a free book review and recommendation site. Authors can pay to sponsor a giveaway. You can track your book reading history and more by creating an account.
66. Twitch
Year Est. 2011
Country of Origin: United States
Platform Content Types: Live video streaming
Global Users: 140 million
Best For: Individuals. Entertainment, promotion, and advertisement
Paid Ads Program: Yes
WTA Take: Twitch is a free streaming service where users can watch video streams. There is a monthly membership that comes with a variety of additional benefits. Streams like eSports contests, music broadcasts, “in real life,” and creative content are all available in real-time or on-demand.
67. CaringBridge
Year Est. 1997
Country of Origin: United States
Platform Content Types: Text and information, health journal
Global Users: 43.5 million
Best For: Individuals communicating on 1-1 level and sharing health updates
Paid Ads Program: No
WTA Take: A website that allows users to share health information and keep track of updates on people from any distance. An online health journal that makes your difficult health situations easier by sharing.
68. WattPad
Year Est. 2006
Country of Origin: Canada
Platform Content Types: Written content
Global Users: 500 Million
Best For: Individuals for exploration and writing
Paid Ads Program: Yes
WTA Take: An social platform for readers and writers that grew through word of mouth among teenagers and has now become a craze in several countries worldwide. Users share what they write with other users. This app is available on all Android and iOS systems.
69. Crunchyroll
Year Est. 2006
Country of Origin: United States
Platform Content Types: Streaming Multiple Media
Global Users: 120 million
Best For: Individuals. Entertainment on 1-1 level and B2C advertising.
Paid Ads Program: Yes
WTA Take: Crunchyroll is a popular website for watching anime, seasons, episodes, movies, and more. It offers ad-supported accounts and premium accounts to avoid advertising. Not all programming is available worldwide due to licensing restrictions.
70. Soundcloud
Year Est. 2007
Country of Origin: Germany
Platform Content Types: Audio streaming and distribution
Global Users: 76 million
Best For: Individuals, promotions, and advertising
Paid Ads Program: Yes
WTA Take: Soundcloud is an app where users can connect globally by liking each other's tracks and leaving comments. You can upload your own tracks, and it allows for audio streaming free of charge. You can buy premium subscriptions to unlock more features and eliminate ads.
71. Mocospace
Year Est. 2005
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 15 million
Best For: Individuals to communicate on a 1-1 level
Paid Ads Program: Yes
WTA Take: Mocospace is an authentic and risk-free dating app. It helps you to interact with people worldwide by searching age, gender, location, and sexual preference, including LGBTQ and more.
72. CouchSurfing
Year Est. 2003
Country of Origin: United States
Platform Content Types: Information, accommodation details
Global Users: 120 million
Best For: Individuals for communication and hospitality
Paid Ads Program: Yes
WTA Take: CouchSurfing is a free-to-use hospitality exchange social networking app available in 10 different languages. The users are allowed to request homestays or interact with other people who are interested in travel. Hosts are not allowed to charge for lodging. Members in some countries must pay a subscription fee to use the platform.
73. Italki
Year Est. 2007
Country of Origin: China
Platform Content Types: Language Learning
Global Users: 3 million
Best For: Individuals for Learning
Paid Ads Program: Yes
WTA Take: Italki enables people to learn different languages from native speakers to achieve perfection and fluency. This is accomplished online by having one-on-one lessons and conversations.
74. Ello
Year Est. 2014
Country of Origin: United States
Platform Content Types: Art
Global Users: 1 million
Best For: Individuals selling their work
Paid Ads Program: No
WTA Take: Ello is a platform for publishing and selling your content. You can also grow an audience here, allowing you to make more money. It was developed as a non-advertising alternative to established social networks. It has transitioned from its original iteration as a website similar to Facebook to one more akin to Pinterest.
75. Vimeo
Year Est. 2004
Country of Origin: United States
Platform Content Types: Video hosting & sharing
Global Users: 200 million
Best For: Individuals and Brands. Entertainment and branding.
Paid Ads Program: No
WTA Take: Vimeo is a video hosting and sharing platform originally geared toward artists and creators. It offers various subscription-based tools and features, including an editing suite. It also includes features such as live streaming and customization.
76. Giphy
Year Est. 2013
Country of Origin: United States
Platform Content Types: GIFs and Stickers
Global Users: 250 million
Best For: Individuals searching, sharing, and browsing animated GIFs
Paid Ads Program: Yes
WTA Take: Giphy is a multilingual app developed in the United States. It is a product of the Meta platforms. If you're looking for GIFs or stickers, this is one of the best ways to find and share them across social networks.
77. Tribe
Year Est. 2003
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 1 million
Best For: Individuals and Brands. Communication on 1-1 level and advertising tool
Paid Ads Program: Yes
WTA Take: Tribe is a fantastic new walkie-talkie social app that competes with other social messaging apps. It is compatible with both iOS and Android. Because of its significant emphasis on video and its unique design, its approach to messaging is intriguing. It has proven to be one of the most widely used advertising tools.
78. Kuaishou
Year Est. 2011
Country of Origin: China
Platform Content Types: Animated pictures and videos
Global Users: 1 billion
Best For: Individuals and Brands. Communication, advertisement, and amusement
Paid Ads Program: Yes
WTA Take: Kuaishou was designed for users to create and share animated images known as gifs, the earliest form of short videos. Also, it launched a short video social platform. All revenue is earned through advertising. Its flagship became the world's largest single live-streaming platform by revenue from virtual gifting in the fourth quarter of 2017.
79. Imgur
Year Est. 2009
Country of Origin: United States
Platform Content Types: Multimedia, images, GIFS, and information
Global Users: 130 million
Best For: Individuals and Brands. Exploration advertising
Paid Ads Program: Yes
WTA Take: Imgur is a universe of internet exploration. It allows users to upload photographs and share web pages. Because of its ease of use and versatility, it is popular among users of social media and social news sites such as Reddit, Twitter, and Digg. It is a well-known website that concentrates on social gossip.
80. Influenster
Year Est. 2010
Country of Origin: United States
Platform Content Types: Reviews and recommendations
Global Users: 4 million
Best For: Individuals and Brands. Communication, recommendations, and advertisement
Paid Ads Program: Yes
WTA Take: Influenster is a great iOS app dedicated to helping consumers buy quality products by providing real, unbiased reviews and opinions. Making it simple, it's a community of educated consumers, social media experts, and trendsetters who want to identify the highest-quality products on the market.
81. Open Diary
Year Est. 1998
Country of Origin: United States
Platform Content Types: Blogging and social networking
Global Users: 10 million
Best For: Individuals
Paid Ads Program: Yes
WTA Take: Open Diary OD is an original social media site allowing people to write diary entries and keep them for their lifetime and beyond. You can write down and keep your entries digitally.
82. Bubbly
Year Est. 2005
Country of Origin: Singapore
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 30 million
Best For: Individuals. Communication and sharing purposes
Paid Ads Program: Yes
WTA Take: Bubbly is a platform where users share 90 seconds of voice blogs, pictures, and text that is restricted to 140 characters. This platform also allows its user to subscribe to celebrity accounts and stay updated.
83. Clubhouse
Year Est. 2022
Country of Origin: United States
Platform Content Types: Audio media
Global Users: 2.6 million
Best For: Individuals and groups of people to communicate and interact with me people
Paid Ads Program: No
WTA Take: Clubhouse is a social media platform that is audio-only and allows for unrecorded discussion one-to-one or in groups. You can join discussions and leave discussions in a free-flowing manner.
84. MeWe
Year Est. 2012
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 20 million
Best For: Individuals. Communication on 1-1 level
Paid Ads Program: No
WTA Take: MeWe is a free social media platform where users share pictures and text on their timelines with family, friends, and others. You can chat individually or in groups. It also lets users send disappearing messages. Experts consider it a great alternative to Facebook.
85. Gab
Year Est. 2016
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery, news, TV, web browser)
Global Users: 4 million
Best For: Individuals and Brands for affiliate programs, promotions, and donations
Paid Ads Program: Yes
WTA Take: Gab is a platform that focuses on politics. It allows users who have been banned from other social media platforms. It promotes the free flow of information. You can make payments through cryptocurrency and other digital assets for buying subscriptions and accounts.
86. Rumble
Year Est. 2013
Country of Origin: United States
Platform Content Types: Video sharing platform, playing and hosting service
Global Users: 41 million
Best For: Individuals for entertainment, broadcasting of latest news streams, and brands for promotions
Paid Ads Program: Yes
WTA Take: Rumble is a video streaming and sharing platform that enables users to host, distribute and monetize all their professional, social, and viral videos, enabling its users to generate income. There are cash prizes, points, and tickets by voting on the videos.
87. Messenger
Year Est. 2008
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery, calls)
Global Users: 1.2 billion
Best For: Instant messaging for individuals and groups, advertisements, and businesses.
Paid Ads Program: Yes
WTA Take: After the success of Facebook, Meta launched Facebook Messenger. Initially, it only allowed its users to share messages with each other. You can also share pictures, videos, stickers, voice messages, etc. It is now a popular mobile messaging app.
88. Douyin
Year Est. 2016
Country of Origin: China
Platform Content Types: Video
Global Users: 639.4 million
Best For: Individuals, Brands, entertainment, advertisement, and publicity
Paid Ads Program: Yes
WTA Take: Douyin is quite similar to TikTok. However, there are differences. Even though the same company released both products, their characteristics vary. Videos can be viewed directly within the Douyin app. The length of these user-created short movies can range from fifteen seconds to 10 minutes, and they can cover a wide variety of subject matter.
89. Kwai
Year Est. 2011
Country of Origin: China
Platform Content Types: Video
Global Users: 1 billion
Best For: Individuals for entertainment and amusement
Paid Ads Program: Yes
WTA Take: Kwai was created to embrace diverse lifestyles. This platform allows its users to record their live videos, share the recordings with other users, and broadcast them live. It is the second-largest short-video app or platform in China after TikTok.
90. BizSugar
Year Est. 2007
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: Unknown
Best For: Individuals, brands, and businesses to grow
Paid Ads Program: Yes
WTA Take: BizSugar is a social platform that ties businesses with resources, information, and exchange. It provides small businesses with a community experience.
91. Tagged
Year Est. 2004
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery) + messaging
Global Users: 18.6 million (last known)
Best For: Users who want to meet people on a 1-1 level and communication.
Paid Ads Program: Yes
WTA Take: Tagged is not an overly used social network, nor does it have much value outside its user base. It has largely been drowned out by other social media platforms that have performed better.
92. Fark
Year Est. 1999
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 500k registered accounts plus free accounts
Best For: News, 1-1 communications, group chat, and forum messaging.
Paid Ads Program: Yes
WTA Take: Fark started as a website to share funny news instead of having to email it. The site grew to a massive following and does get a significant volume of traffic daily. There is a $5/mo. fee to enable access to all stories.
93. Diigo
Year Est. 2005
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 7 million
Best For: Individuals searching for content
Paid Ads Program: Yes
WTA Take: Diigo is a paid bookmarking website. It enables users to bookmark, tag, and highlight any part of a webpage and attach sticky notes to specific highlights or to a complete page.
94. Pinboard
Year Est. 2009
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 2.5 Million
Best For: Individuals for social bookmarking
Paid Ads Program: No
WTA Take: Pinboard is an amazingly designed bookmarking site. It is not free, as you need to pay to create an account. There is a personal list of tagged bookmarks and ways to edit and organize them.
95. Discuvver
Year Est. 2016
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 10 million
Best For: Individuals and Businesses
Paid Ads Program: Yes
WTA Take: One of the great alternatives to StumbleUpon is Discuvver. A site that captures various sites at a single tap and allows you to list interests. From the main website, click on the button that says, “Take me to a useful website!”
96. Jump Stick
Year Est. 2020
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 3 million
Best For: Individuals
Paid Ads Program: Yes
WTA Take: It's a web-based content discovery site synced with Google Drive to discover websites and bookmarking. Jumpstick works in a way that makes it suitable for users seeking links to various websites.
97. URL Roulette
Year Est. 2017
Country of Origin: Germany
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 20 Million
Best For: Individuals searching for content
Paid Ads Program: Yes
WTA Take: A perfect place to conduct random searches. With the tagline “Give a link, take a link.” Simply paste any interesting link you know of. The app will immediately take you to another link submitted by someone else.
98. Sparkle
Year Est. 2019
Country of Origin: China
Platform Content Types: Images
Global Users: 1 million
Best For: Individuals
Paid Ads Program: No
WTA Take: This app is used for capturing beautiful moments and scenes. The special effects and filters make your pictures turn out tremendous and extraordinary. It is an extremely easy-to-use app. The user experience is quite friendly.
99. Skype
Year Est. 2013
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 100 million
Best For: Individuals and Businesses. Communication on 1-1 level and online meetings
Paid Ads Program: No
WTA Take: Skype is an interconnecting network that makes it accessible to talk and see people miles away from you. You can make calls and send voice notes, messages, pictures, and videos to others.
100. Diaspora
Year Est. 2010
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 859,000+
Best For: Individuals
Paid Ads Program: No
WTA Take: Diaspora is a social media site that values privacy. You can restrict your shared content so only people you trust can access it. It is an alternative to Facebook for people looking for something more private.
101. Cellufun
Year Est. 2005
Country of Origin: United States
Platform Content Types: Games
Global Users: 2 million
Best For: Individuals and gamers
Paid Ads Program: Yes
WTA Take: Cellufun is a social media gaming site where users can enjoy playing games for free with their friends. There are options to buy fun coins on the platform to unlock premium features.
102. MySpace
Year Est. 2003
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 50.6 million
Best For: Individuals
Paid Ads Program: Yes
WTA Take: MySpace was a very popular social media site before Facebook and was the first to reach a global audience. Many people hang out on MySpace today, making it a good option for finding new friends.
103. MyHeritage
Year Est. 2003
Country of Origin: Israel
Platform Content Types: Photos and text records
Global Users: 95 million
Best For: Individuals
Paid Ads Program: No
WTA Take: MyHeritage is one of the best online platforms to find out more about your ancestorial roots. It supports over 42 languages making it accessible to people worldwide.
104. 23snaps
Year Est. 2012
Country of Origin: United Kingdom
Platform Content Types: Photos and Videos
Global Users: 500,000
Best For: Individuals
Paid Ads Program: No
WTA Take: 23snaps allows users to share photos and videos with close friends. It is mainly built to be like a digital diary for parents to record every major event in their children's life.
105. ReverbNation
Year Est. 2006
Country of Origin: United States
Platform Content Types: Audio
Global Users: 4 million
Best For: Musicians & Producers
Paid Ads Program: Yes
WTA Take: ReverbNation is a platform where anyone can upload their songs and make money when people listen to their songs. Musicians, producers, and venues can connect with each other using this platform.
106. Gaia Online
Year Est. 2003
Country of Origin: United States
Platform Content Types: Mixed media (games, written, video, audio, imagery)
Global Users: 26 million
Best For: Gamers
Paid Ads Program: No
WTA Take: Gaia Online is a social networking site where you can play games by creating your own avatar. You can also chat with other users on their community forums. Using Gaia platinum, users can unlock premium features.
107. Amikumu
Year Est. 2017
Country of Origin: Canada
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 11,000
Best For: Individuals
Paid Ads Program: No
WTA Take: Amikumu is available for Android and IOS users to team up with people online to practice a common language. There are different packages users can choose to purchase, including a lifetime plan for users to take advantage of the app's premium features.
108. ASmallWorld
Year Est. 2004
Country of Origin: Switzerland
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 250,000
Best For: Individuals
Paid Ads Program: No
WTA Take: ASmallWorld is a networking site for travelers from Europe and North America. It is a premium social networking site, but users can do a free trial and test the platform. Users also get access to information about different events and travel services.
109. Flixster
Year Est. 2006
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 50 million
Best For: Movie lovers
Paid Ads Program: No
WTA Take: Flixster is a movie review networking site where movie lovers gather to post their opinions about rending movies. Users also get information about movies that just got theater release and also about the box office performance of a new movie.
110. Anobii
Year Est. 2006
Country of Origin: United Kingdom
Platform Content Types: Ebooks
Global Users: Millions across 20 countries
Best For: Readers and writers
Paid Ads Program: Yes
WTA Take: Using Anobii, individual writers can publish their books. Users can review and rate the books. The social media site is available for both IOS and Android users. Users can join the site for free.
111. Twitter Spaces
Year Est. 2020
Country of Origin: United States
Platform Content Types: Mixed media (written, audio, imagery)
Global Users: This is hard to tell because it is so new, but Twitter has 187 million daily users, and it is expected that the majority of those users use this new feature.
Best For: Twitter Spaces is best for B2C/B2B businesses and individuals to interact with followers in real time and engage in authentic discussions.
Paid Ads Program: No
WTA Take: Twitter Spaces has elevated the type of interaction both businesses and individuals can engage with their audience. Prior to this new feature, interactions were limited to written and visual content. This new feature allows users to participate in real-time, authentic conversations with their audience, building a stronger relationship with followers.
112. Pearpop
Year Est. 2020
Country of Origin: United States
Platform Content Types: Mixed media (written, audio, imagery, video)
Global Users: 200,000
Best For: Helping content creators earn money for their work and connecting influencers with brands without the involvement of agencies.
Paid Ads Program: No
WTA Take: Pearpop is a new innovative platform that has the potential to completely change the way content creators earn money for their talents. The “challenges” influencers can sign up for allows them to showcase their best talents and earn money for doing what they love!
113. Yubo
Year Est. 2015
Country of Origin: France
Platform Content Types: Mixed media (written, audio, imagery, video, livestream)
Global Users: 60 million
Best For: Yubo is a social media platform that encourages teens to make new friends with similar interests through connections and live streams.
Paid Ads Program: No
WTA Take: Yubo, formally called Yellow, is a social media platform created to help teens find new friends with similar interests and connect with them through live streams, games, and chats.
113. Omegle
Year Est. 2009
Country of Origin: United States
Platform Content Types: Mixed media (written, video, live stream)
Global Users: 23.5 million users per week
Best For: This platform is an online peer-to-peer chat service where individuals have the opportunity to meet new people and engage in anonymous chats and live streams.
Paid Ads Program: No
WTA Take: If you want to meet new people and “talk with strangers” that have similar interests, Omegle is a platform designed to do just that. Users are randomly paired with an individual and have the choice to engage in written communication through chats or to start video conversations. All users are kept anonymous unless the user freely chooses to say who they are (which is not recommended).
114. Tagged
Year Est. 2004
Country of Origin: United States
Platform Content Types: Mixed media (written, imagery)
Global Users: 300 million
Best For: This dating social network allows users to meet and interact with new people online.
Paid Ads Program: No
WTA Take: Tagged was originally created for users under 18 as a meeting site for teens, but after parents reported complaints about inappropriate content, users must be 18 years or older to register as of 2014. Today, it is a platform where individuals can set up profiles similar to Facebook and meet new people online.
115. Mastodon
Year Est. 2016
Country of Origin: United States
Platform Content Types: Mixed media (audio, video, imagery)
Global Users: 1.8 million
Best For: This decentralized social media platform has many of the same features of Twitter and allows users to post updates, engage and contribute to conversations in newsfeeds and post pictures.
Paid Ads Program: No
WTA Take: Mastodon is a social media platform that is very similar to Twitter, except for one big difference: It is a decentralized network. Unlike Twitter that is owned by one single company, Mastodon is maintained by a network of different servers, giving users more control over their content.
116. HalloApp
Year Est. 2019
Country of Origin: United States
Platform Content Types: Mixed media (audio, video, imagery, written)
Global Users: 700,000
Best For: This private, ad-free network connects users to friends, family and colleagues and creates a safe space to engage with people you actually know and want to connect with.
Paid Ads Program: No
WTA Take: Unlike other social media platforms like Facebook and Instagram, the Hallo App is completely private. All content, videos, and images are only shared with friends and family downloaded from a user’s phone. It’s a safe place for individuals to connect with people they already know.
117. Band
Year Est. 2014
Country of Origin: Korea
Platform Content Types: Mixed media (video, imagery, written)
Global Users: 50 million
Best For: Businesses, schools, sports teams and individuals can use this social media platform to streamline group communications with members through posts, chats and calendar events.
Paid Ads Program: No
WTA Take: The Band App has become increasingly popular among professionals, schools, sports teams and religious groups to facilitate coordination among groups. The Community Boards, Shared Calendars, Polls, To-Do Lists and Private Chats make it easy for users to communicate with large groups in an efficient and effective way.
118. eToro
Year Est. 2007
Country of Origin: Israel
Platform Content Types: Written
Global Users: 2.8 million
Best For: This social investment community gives traders and investors access to everything they need to succeed in cryptocurrency trading and stock trading.
Paid Ads Program: No
WTA Take: eToro is dedicated to providing a space for traders and investors to expand their knowledge of crypto and stocks, access necessary financial tools, and connect with millions of successful investors around the world.
119. Sunroom
Year Est. 2022
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: N/A
Best For: Sunroom is a creator platform where women and non-binary individuals are empowered to express themselves, share their content, and get paid for it.
Paid Ads Program: No
WTA Take: Sunroom takes the monetization features of platforms like OnlyFans and Patreon and mixes it with similar features of Instagram to create a safe place for women and non-binary individuals to share self-empowering content and get paid.
120. OnlyFans
Year Est. 2016
Country of Origin: United Kingdom
Platform Content Types: Mixed media (written, video, audio, imagery, live streams)
Global Users: 170 million
Best For: OnlyFans is an online platform used by YouTubers, fitness enthusiasts, public figures, and content creators to make money by sharing videos and photos with “fans” who have subscribed to their content.
Paid Ads Program: Yes
WTA Take: OnlyFans was originally created as a content-sharing platform but quickly turned into a space where sex workers create pornography and other explicit adult content.
121. Locket
Year Est. 2021
Country of Origin: United States
Platform Content Types: Imagery
Global Users: 30 million
Best For: Locket is a social app that allows users to send live photos directly to people’s iOS home screen, essentially making your home screen a private social media networking platform.
Paid Ads Program: No
WTA Take: This social app quickly gained popularity after its launch on New Year's Day of 2021, gaining over 2 million users in just one month. The app is relatively simple, giving users the ability to share real-time photos with a small group of friends and family.
122. Classmates
Year Est. 1995
Country of Origin: United States
Platform Content Types: Written and Imagery
Global Users: 70 million
Best For: Classmates is a social networking app built to help reconnect users with high school friends.
Paid Ads Program: No
WTA Take: This social networking app makes it easy for users to find and reconnect with former high school classmates and start engaging with them by sharing photos, commenting on classmates’ posts and even planning reunions.
123. Odnoklossniki
Year Est. 2006
Country of Origin: Russia
Platform Content Types: Mixed media (written, imagery, videos, livestream)
Global Users: 200 million
Best For: Odnoklassniki is used to connect individuals in Russia with former classmates and help businessmen for marketing purposes.
Paid Ads Program: No
WTA Take: Odnoklassniki, or “Classmates”, started as a website to connect Russians with former classmates, but it has quickly grown into the second most popular social networking site in Russia. Today, it is still used for reconnecting with classmates but is also used by professionals to build connections and engage with prospects.
124. Moy Mir
Year Est. 2007
Country of Origin: Russia
Platform Content Types: Mixed media (written, imagery, video, games, audio)
Global Users: 200 million
Best For: Individuals use Moy Mir to connect with like-minded people through sharing videos, images and music as well as participating in games.
Paid Ads Program: No
WTA Take: Moy Mir, or “My World” in Russian, was the first social media networking site to launch in Russia. As the third most popular social site, Moy Mir allows users to connect with people with similar interests, and interact through commenting, music and video sharing, and games.
125. Akonter
Year Est. 2011
Country of Origin: United States
Platform Content Types: Written
Global Users: N/A
Best For: Akonter is a social bookmarking site built for businesses and individuals to save and share bookmarks online through tags, thus allowing users to gain more insight into what people find interesting online.
Paid Ads Program: No
WTA Take: This social bookmarking site is beneficial to businesses because it allows them to learn more about websites related to a specific industry and gain insight into what prospects find interesting online. Akonter focuses on business, marketing, shopping, and services-related websites.
126. Juxtapost
Year Est. 2011
Country of Origin: United States
Platform Content Types: Mixed Media (written and imagery)
Global Users: N/A
Best For: Juxtapost provides members, both businesses and individuals, with easy-to-use tools to “bookmark” the photos they find on the web into organized “postboards”.
Paid Ads Program: No
WTA Take: Juxtapost is a social discovery website that has organized the way we “bookmark” images we find across the web, making it simple for users to find and revisit sites. This website takes it a step further and incorporates an engagement feature that allows users to comment, share and repost images from other people’s “postboards”.
127. Product Hunt
Year Est. 2013
Country of Origin: United States
Platform Content Types: Mixed Media (Written, imagery, video)
Global Users: 4 million people visit the site each month
Best For: Product Hunt is a community-driven platform built for product creators and marketers to promote products to tech professionals and receive reviews and feedback.
Paid Ads Program: Yes
WTA Take: Product Hunt is a social platform specifically for product creators and product enthusiasts to showcase their tech creations and engage a community of tech-savvy professionals.
128. Scoop.it
Year Est. 2007
Country of Origin: United States
Platform Content Types: Mixed Media (Written, imagery, video)
Global Users: 8 million
Best For: Scoop.it offers professionals and businesses a simple and powerful way to research and publish content.
Paid Ads Program: Yes
WTA Take: Scoop.it helps simplify the process of discovering, creating, and organizing content for marketers and professionals with its easy-to-use content curation tool.
129. Mix
Year Est. 2017
Country of Origin: United States
Platform Content Types: Mixed Media (Written, imagery, video)
Global Users: N/A
Best For: Mix is best used for entrepreneurs and business owners to research a given industry, connect and network with customers and share content with target audiences.
Paid Ads Program: No
WTA Take: Mix, created by the same makers of StumbleUpon, allows users to curate and share content that interests them.
R.I.P.
130. Digg
Year Est. 2004
Country of Origin: United States
Platform Content Types: Social news
Global Users: 8.5 million
Best For: Businesses and brands
Paid Ads Program: Yes
WTA Take: Digg was formerly a web content voting app. A social networking website that featured user-submitted news stories and links from across the Internet, ranging from widely known news sources to obscure blogs. Digg shuttered in 2018.
131. StumbleUpon (Now Mix)
Year Est. 2001
Country of Origin: United States
Platform Content Types: Mixed media (written, video, audio, imagery)
Global Users: 25 million
Best For: Social bookmarking and rating sites across the web
Paid Ads Program: Yes
WTA Take: StumbleUpon was a social bookmarking site that pushed recommendations content to its users based on content consumption. StumbleUpon shuttered in 2018.
Note: StumbleUpon has announced plans for a new website and app experience starting back up.
Social Media Advertising Resources
Instagram Ad Sizes – https://influencermarketinghub.com/instagram-ad-sizes/
YouTube Ad Sizes – https://influencermarketinghub.com/youtube-ad-sizes/
Facebook Ad Sizes – https://influencermarketinghub.com/facebook-ad-sizes/
LinkedIn Ad Sizes – https://influencermarketinghub.com/linkedin-ad-specs/
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Top 125+ Social Media Sites Wrap-up
Technology has enabled access to information at scale and connects people worldwide. Social media platforms emerged as a developing means of getting quick access to every type of information. Millions of social media sites, apps, websites, and online platforms can help you connect.
Before selecting your brand's preferred social media platforms, be certain they will suit your needs. Effective social media marketing and management requires reaching monthly active users interested in your type of business, products, or services. It is important to choose your platforms wisely because it's impossible to run successful marketing campaigns on all the top social media sites.
