Last Updated March 6, 2023
If you are reading this All in One SEO vs Yoast comparison, you want to know which one is the better SEO plugin for your needs: Yoast SEO or All In One SEO? We've compared each across multiple SEO-critical categories to deliver you the best WordPress SEO plugin. Let's get started!
Both are extremely popular WordPress SEO plugins and while All In One (AIO) SEO has over 3 million installations, Yoast has over 5 million active installations. And if ratings are your jam, Yoast has over 25,000 five-star ratings compared to about 2,000 five-star ratings for All In One SEO.
In terms of popularity, there is no doubt that Yoast SEO is the more popular plugin. However, popularity doesn't necessarily mean that Yoast SEO is a better SEO plugin than All In One SEO.
We compared both SEO plugins head-to-head in several key areas. If you want to find out which SEO plugin is the one you should use, keep reading.
At the end of the comparison, we'll also let you know when to choose Yoast SEO and when you should opt for All In One SEO.
All in One SEO vs Yoast – Overall Winner
If you need to know now, which plugin is the best in certain categories, we've made our selections below.
| Category | Winner |
|---|---|
| Best SEO Plugin for Bloggers | Yoast SEO |
| Best SEO Plugin for Beginners | All In One SEO |
| Best SEO plugin for eCommerce Stores | All In One SEO |
| Best SEO Plugin for Experts | Yoast SEO |
It is important to know the mechanics behind what makes an SEO plugin better for a particular user. Let's find out some of those reasons below.
All in One SEO vs Yoast – Ease of Use
For SEO plugins, ease of use is a very important requirement that you should look for. Being jam-packed with features will do you little good if you can't figure out how to use the plugin.
Yoast – Ease of Use
To set up Yoast you can use the configuration wizard that is available once you install the plugin on your WordPress website. The setup wizard is pretty straightforward and even a beginner can complete the process with ease.
A daily task that you will need to do with any SEO plugin is content optimization. Yoast comes with an optimization tool that enables you to gauge if every single web page and post is optimized for on-page SEO.
You need to enter a focus keyword and Yoast will guide you with colored indicators as to how well your content is SEO optimized. Yoast uses three colors: red, orange, and green, to indicate how SEO-optimized your content is.
You also get a readability checker with Yoast and the level of readability is indicated by the same three colors. Green indicates the highest SEO score while red means that your SEO score is poor.
You'll receive suggestions for improvement through a panel that outlines actions to take to improve the SEO score of your content. With Yoast, you also get a preview of your SERP on Google and social media open graph card for both desktop and mobile.
All In One SEO – Ease of Use
When you install All In One SEO on your WordPress site a setup wizard launches automatically to guide you in configuring the plugin. The setup process involves fewer steps in All In One SEO and is simpler compared to Yoast, although both offer similar options.
Like Yoast, you can also preview your web pages and blog posts for both Google results and social media on desktop and mobile devices. For content optimization, All In One SEO uses a metric called TruSEO score, which, unlike Yoast, scores the content from 0 to 100.
All In One SEO also provides users with tips on how to improve their TruSEO score when they click on the focus keyword. You receive an overall site score with AIO SEO that helps determine the SEO health of your WordPress site.
Winner: All In One SEO
The winner of this All in One SEO vs Yoast SEO comparison for ease of use is clearly AIO SEO. It is not only easier to set up but you can also conduct daily SEO optimization efforts more smoothly using this SEO plugin.
All in One SEO vs Yoast – The Basics
The basic setup of these types of plugins is critical when it comes to WordPress SEO. If you set it up incorrectly, you will find your content is non-indexable, or that you've turned on indexation in an area where it is not needed. You have to ensure you can understand the basic setup needed to achieve success.
You also want to choose an SEO plugin that automatically conducts essential SEO tasks. How well you can leverage the automated SEO functionality of a plugin plays a key role in ensuring you are getting the ultimate value from it. One area this applies to is XML sitemaps.
Yoast SEO – The Basics
Yoast SEO automatically creates XML sitemaps. Yoast creates XML sitemaps for all post types unless you've altered the settings to exclude certain post types from indexation. This can be tricky and if you get it wrong, you'll be risking your potential to rank organically.
You can verify your website ownership with popular webmaster tools like Google, Bing, Yahoo, and others directly using Yoast. You can also edit the robots.txt file using Yoast SEO with ease.
You can manage your URL settings, set up canonical URLs, import and export SEO settings, and submit video and news sitemaps using Yoast. You can also set up 301 redirects easily using the Yoast tools.
All In One SEO – The Basics
Similar to Yoast SEO, AIO SEO generates XML sitemaps automatically. However, All In One has a separate directory where you can view all your XML sitemaps. Another benefit of using AIO SEO is that you can select the generation of XML sitemaps for specific post types.
With All In One SEO, you can directly verify the ownership of your website with the search engines using tools. You can even verify your website ownership with Pinterest using All In One SEO, which is not available with Yoast. You can also integrate the plugin with Google Analytics and get useful data to know how your website is performing.
You can optimize your permalink settings, import, and export SEO settings, edit the robots.txt file, create video SEO and news sitemaps, set up 301 redirects, and much more.
Winner: Tie
The winner in this All in One SEO vs Yoast area is difficult to pinpoint as AIO makes it easy for beginners and offers more direction while Yoast has exceptional controls that need more setup instructions. Both SEO plugins provide amazing SEO tools to make sure users can manage their site's SEO easily. It is possible to automate most of the SEO activities using either of these plugins.
All in One SEO vs Yoast – Features
Features are probably the most important parameter by which to judge any SEO plugin. The more features a WordPress SEO plugin has, the more SEO activities you can perform using it.
Yoast SEO – Features
Yoast SEO comes packed with features that will help your content rank higher in search engines. Some of the common features that you can get in the free version of Yoast SEO include:
- XML sitemaps
- Basic schema markup
- Breadcrumbs
- Readability checker
- On-page optimization
- Google and Social share preview
- Canonical URLs
You can unlock advanced SEO features when you purchase Yoast SEO premium.
- Integrations: You can integrate your Yoast SEO plugin with Zapier, Elementor, SEMrush, Wincher, and other tools that will enhance the SEO capabilities of your website.
- Stale Cornerstone Content Finder: This feature reminds you to update the most important content available on your website.
- Redirect Manager: Using this tool you can manage all your redirects from one central location and automate the process.
- Orphaned Content Finder: With this tool, you can find content that needs to be improved in terms of internal links.
- Internal Linking Suggestions: You get suggestions to link other useful pages of your website to your new content enhancing the overall SEO of your website.
- SEO Workouts: Yoast premium users get suggestions to implement easy SEO tasks that have a huge impact on the overall SEO of the website.
- Front-end SEO Analysis: This feature is relatively new but it allows you to examine content on the front end of the site using the admin toolbar and take action accordingly.
Along with these features, as a premium Yoast user, you can also calculate the reading time of your content, apply redirects using CSV files, get social previews, and get suggestions to target related focus keywords. Additionally, you can apply Yoast-specific schema markup by category or post type, as well as using Elementor, Gutenberg, or other page builder tools for page-specific structured data like FAQ schema.
All In One SEO – Features
All In One SEO also has some important features that you will want to check out. They are pretty generous with their free version, which includes features like:
- XML sitemaps
- Schema markup
- Bot blocker
- On-page optimization using TruSEO score
- Breadcrumbs
- Basic WooCommerce SEO
- Canonical URLs
With the free version, you receive enough features to get you started. However, to truly experience the full potential of All In One SEO, you can upgrade to one of their paid plans, which includes:
- Rich Snippets Schema: Using this feature you can optimize your blog posts or product pages using schema markup to be featured as a rich snippet.
- Advanced WooCommerce SEO: You can optimize your product pages using advanced SEO suggestions and tactics as a premium user.
- Redirection Manager: You can control all redirects and automate the process.
- Local SEO: You can improve the local SEO of your website using the premium tools All In One SEO has to offer.
- Social Media Integration: You can optimize the appearance of web pages and blog posts on various social media networks using this premium feature.
You also get advanced features like a smart XML sitemap manager, SEO audit checklist, video SEO sitemaps, news SEO sitemaps, defining SEO roles for users, and many others.
Winner: Yoast SEO
Again, it was a tough call since both SEO plugins provide amazing features for their users. The intuitive features of Yoast SEO are better suited to rank your content faster on search engines. However, AIO SEO also has many very useful and unique features.
All in One SEO vs Yoast – Keyword Analysis
Keyword analysis, which is part of keyword research, is an important aspect of SEO. If you are not targeting the correct search queries your potential customers are using in search engines, then there is no point in ranking.
With the right keyword analysis tool, you can find out which keywords you need to rank for, what the search volume is for the keyword, and how the competition ranks for the keyword in search engines.
Yoast – Keyword Analysis
Yoast SEO doesn't have any in-built keyword analysis tools but they partnered up with Semrush, a very popular keyword research tool. The Semrush integration allows for keyword research to be performed within your WordPress dashboard.
How to do keyword research with Yoast SEO
To perform keyword research with Yoast SEO you need to have a focus keyword in mind. You need to input the focus term into Yoast SEO on any post or page. After adding the focus keyword, you can click the related key phrase button, which will open a pop-up window to log in to SEMrush.
You only have to log in to SEMrush once and Yoast SEO will automatically store your account credentials for future use. You can do keyword research by creating a free SEMrush account if you don't have one. You can however only make 10 requests to find related key phrases per day. If you want more than that you need to upgrade to a SEMrush paid account.
The next step is to select the country in which you want to rank. You will see suggested related keywords, their search volume, trends, and lastly a button to add the related term or phrase to the Yoast SEO plugin.
All In One SEO – Keyword Analysis
Similar to Yoast SEO, AIO SEO doesn't have a built-in keyword research tool. Similar to Yoast, AIO SEO also partnered with SEMrush to give users the ability to conduct keyword research within the WordPress dashboard.
The process of conducting keyword research using All In One SEO is the same as it is with Yoast. However, after we add the related keyword to the AIO SEO plugin, the suggestions, and features you get with AIO SEO are different than Yoast SEO.
Winner: Tie
It is easy to call this one a tie based on both using SEMrush for the functionality. If you want to use different keyword research tools with these plugins you can. You just won't be able to integrate them. The keyword research will need to occur outside of WordPress.
All in One SEO vs Yoast – Content Optimization
Writing the best content for your readers is the point of a website but if your content doesn't show up in search engines, you're likely limiting its potential. Proper content optimization is vital for getting ranked in search engines and receiving traffic to your website. Content optimization is likely the most important task of a WordPress SEO plugin.
Yoast SEO – Content Optimization
Using the content optimization feature of Yoast SEO you can optimize any web page or blog post on your WordPress website. The first step is to add a focus key phrase into the Yoast SEO plugin settings, which appear at the bottom of any page or post, in the WP backend.
Yoast provides a detailed SEO analysis after you feed the plugin with the focus term. It analyses things like:
- Key phrase introduction
- Outbound and internal links
- Content size
- Image optimization
- Content length
- SEO title width
- Key phrase displayed in the meta description
- Meta description length
- and much more
After analyzing the content, Yoast SEO gives a score in the form of color signals. Yoast SEO uses three colors to score your content.
- Red: Poor
- Orange: Okay
- Green: Good
Yoast also provides suggestions on changes you can make to improve the content optimization score. As you make changes, the SEO analysis score goes up, which is signaled by color changes. The suggestions are simple and actionable. With Yoast SEO Premium you get a feature for adding related focus keywords and advanced suggestions to optimize your content better for search engines.
Yoast also provides a readability score using the same three color signals. Here you receive suggestions to improve your readability. In the improvement suggestions, there is a highlight option that pinpoints the areas of your content you need to work on.
With Yoast SEO you can optimize your content for social media and get a preview of how it will appear when shared on various social media networks. You can choose a custom image, title, and description for various social media platforms separately.
All In One SEO – Content Optimization
In All in One SEO Pack, the first step of content optimization is to add the focus key phrase to the plugin. You can either access the plugin in the backend of your post settings by clicking on the AIO SEO icon on the sidebar or by scrolling down to the bottom of the post.
The content scoring system on All In One SEO is better than Yoast SEO. Your score is based on a number from 0 to 100. However, content scoring is done by only considering content length, meta description length, and internal and external links.
All In One SEO Pack also has a readability checker for the correct use of passive voice, transition words, consecutive sentences, subheading distribution, paragraph length, and more. You also get suggestions to improve your readability score.
You can use the social settings of All In One SEO to optimize the look of your web content. You get a preview of the content on both Facebook and Twitter and have the ability to change images, titles, and descriptions.
Winner: Yoast SEO
Although we prefer the 0-100 scoring system of All In One SEO Pack better than that of Yoast SEO, we had to give this one to Yoast SEO. The optimization analysis considers many more factors than AIO SEO does, which is what you want in a WordPress SEO plugin.
All in One SEO vs Yoast – Effectiveness
Having more features is awesome but what matters more is how effective the features are. For WordPress plugins, effectiveness is an important factor you must consider before installing them on your WordPress site. Each plugin has a draw on the speed of your website so choosing the best WordPress plugins is incredibly important.
Yoast SEO – Effectiveness
For search engine optimization of your content, Yoast provides a detailed SEO analysis. It is very easy to take action based on their suggestions. The automated XML sitemap feature of Yoast is also very useful.
Features and tools like duplicate key phrase checker, breadcrumb control, internal linking suggestions, the orphan content finder, schema controls, SEO workouts, snippet preview, and estimated reading time calculation make Yoast one of the best SEO plugins available.
All In One SEO – Effectiveness
All In One SEO Pack offers a huge range of features that make it easy for even complete beginners to perform search engine optimization on their website. Their smart XML sitemap manager, link redirect manager, SEO audit checklist, WooCommerce integration, local SEO, video SEO, and social media integration are all features that a ‘best' plugin should have.
All In One also provides a tool to check the overall SEO health of your website. With their rich snippet optimization feature, you can optimize your product pages, blogs, and web pages to get more traffic from search engines.
You can also optimize your site for higher rankings on Google news search results by using AIO SEO. Even the free version of All In One SEO Pack is loaded with a lot of exciting features.
Winner: Tie
This category resulted in a tie. The features available in both plugins are very effective and will help your site rank higher on any search engine.
All in One SEO vs Yoast – Extras
Who doesn't want extras for the same price? Having more useful features is always a good thing and for this All In One SEO vs Yoast SEO comparison we reveal which of the WordPress plugins provide their users with more added features.
Yoast – Extras
Yoast SEO offers breadcrumb controls to its users. With the help of this feature, a user can decide which categories show up in search engines as primary categories. You can also integrate the plugin with Google Search Console and Bing Webmaster Tools to import essential data that helps with SEO rankings and monitoring site health.
You can import and export the SEO data, which makes it very easy to switch to other plugins. Yoast SEO Premium subscribers can integrate with Zapier, Wincher, SEMrush, and more to enhance the capabilities of Yoast.
Some of the interesting additional features of Yoast SEO include a synonym key phrase finder, automatic XML sitemap creation, key phrase density checker, internal linking suggestions, and FAQ blocks, which help for ranking in organic search results.
All In One SEO – Extras
With All In One SEO, you get features like breadcrumb navigation, an XML sitemap manager, a robots.txt file editor, local SEO settings, video SEO optimization, and rich snippet optimizations.
With All In One SEO Pack, you also get ‘Tru On-page SEO' analysis with which you can easily change the meta description and the SEO title. You get advanced support for WooCommerce, which is very useful if you want to rank your products as the top results of search engines.
You can optimize your content to rank higher on Google news with the Google News sitemaps feature. You can also control your RSS feeds and add custom links and text using the AIO SEO plugin.
Winner: Tie
Both Yoast SEO and All In One SEO offer a diverse set of additional SEO tools that are very helpful to rank higher in organic search results.
All in One SEO vs Yoast – Pricing
Although both Yoast SEO and All In One SEO Pack offer a free version, you will need to upgrade to their paid plans if you want to take full advantage of these plugins. But, pricing alone should not be the determining factor. For this comparison, we took both pricing and value for the money into consideration.
Yoast SEO – Pricing
Yoast offers users three pricing plans. One of which is the free version and two paid plans. The paid plans only include a license for one WordPress site.
Free Version at $0/year
- Basic SEO tools
- Basic technical SEO features
- Access to 6 free academy courses
Premium Plugin at $99/year
- Advanced SEO tools
- Premium features
- Full access to Yoast Academy
Bundle Plugin at $229/year
- 5 premium plugins
- SEO training and full access to Yoast Academy
- Advanced SEO tools
Yoast is more expensive and doesn't ship with as many features as other SEO plugins. The option to purchase additional plugins to add features is available. News, local, and video SEO are all separate plugins, which is one gripe we have with Yoast.
All In One SEO – Pricing
All In One SEO Pack offers four premium plans and one free plan. The features included in all the paid plans are the same except for one key difference, the number of sites you can use the premium plugin for.
Free Version at $0/year
- Basic SEO settings
- On-Page analysis
- Basic WooCommerce features
Basic Version at $49.50/year
- 1 website license
- Advanced SEO tools
- Premium support
Plus Version at $99.50/year
- 3 website licenses
- Advanced SEO tools
- Premium support
Pro Version at $199.50/year
- 10 website licenses
- Advanced SEO tools
- Premium support
Elite Version at $299.50/year
- 100 website license
- Advanced SEO tools
- Premium support
Winner: All In One SEO
AIO SEO is the winner based on price. Their pricing for one website is much cheaper compared to Yoast. When it comes to 10 or 100 WordPress websites, AIO SEO offers way better pricing and more standard features than Yoast SEO.
All in One SEO vs Yoast – Support
With any WordPress plugin, you need to consider the support you will receive after purchase. Support in the form of resources; learning more about the WordPress plugin and how to unlock its full potential is very important. Even if you have the best tools, you cannot do much if you don't know how to use them. Both of these SEO plugins offer support. Let's review.
Yoast SEO – Support
Yoast SEO has multiple blogs to give users access to knowledge based on the level of SEO they are at. There are posts for beginners, basic SEO, and posts for developers. They keep actively posting on their blog about recent topics.
Yoast SEO also offers training and tutorials so users can learn about basic to advanced SEO. Premium members have access to their full academy while free members get access to six courses.
Yoast also holds webinars, regularly updating the users about any new developments and the latest buzz in the SEO world. Yoast SEO offers an interactive help center where you can search FAQ articles to get quick answers to basic questions.
For more personalized queries, you can reach out to their support team by email. Premium members get access to quick 24/7 support. Overall, Yoast provides users with an extensive library of resources and options for support.
All In One SEO – Support
All In One SEO keeps an active blog. Users can learn the basics of SEO and keep themselves updated about what is going on in the SEO industry by reading the blog.
For quick answers, you can visit their library of documentation that is neatly arranged. You can navigate through this library quickly to get answers to your questions.
If you need answers to a more personalized query, you can submit a ticket to customer service and they will get back to you. For a basic question, you can submit a form and they will reach out to you quickly with an answer.
Winner: Yoast SEO
Yoast offers more resources to their users than All In One SEO, which makes it easy for beginners to experts to learn more about SEO and search engines quickly, as well as get support.
All in One SEO vs Yoast – Out of The Box
The most comprehensive SEO plugin is the one that is intuitive and the developers constantly keep on innovating and adding new features. Having features that are unique, effective, and brand new could be what makes your content appear in the search results.
Yoast – Out of the Box
Yoast has a feature called variables which allows you to set different variations for your meta tags. You can set templates for your SEO title and meta description and other meta tags which saves you a lot of time. Yoast also generates an XML sitemap automatically for a website which is a very useful feature.
You can also optimize Yoast SEO settings to check duplicate key phrases so your content doesn't end up competing for the same keyword. The content analysis tool of Yoast is also very detailed and thorough providing you with more insights on how to improve your SEO rankings.
All In One SEO – Out of the Box
The XML sitemap manager of All In One SEO is a very unique feature that helps you manage all XML sitemaps from one central location. The content analysis tool is also very easy to understand and use which lets you optimize titles, meta descriptions, and other meta tags.
All In One SEO provides tools to check the overall site health which is a nice feature to have. You can connect with Google Search Console with All In One SEO Pack with a few clicks. It is very easy to edit SEO settings to see what works best.
Winner: Tie
Both Yoast SEO and All In One SEO offers fresh and innovative features and their team constantly keeps regularly updating their features.
All in One SEO vs Yoast – Who Should Choose Yoast SEO
Yoast SEO is very helpful in certain scenarios. We have listed down the types of users who would be more benefitted by using Yoast compared to the All In One SEO pack plugin.
Bloggers
The content optimization feature of Yoast is top-notch which would serve bloggers very well. With the content optimization feature, it is very easy to do search engine optimization for blog posts very effectively.
The keyphrase duplication checker also helps to make sure your blog posts aren't competing against each other. Yoast also integrates seamlessly with the SEO meta box which is helpful for bloggers.
SEO Experts
Yoast does offer more features compared to most other SEO plugins. But, this search engine optimization plugin might feel overwhelming to beginners. However, if you are an expert, you have nothing to worry about.
Using the Yoast SEO extensions you can conduct complicated SEO tasks helping you to rank higher in a search engine.
Corporations
Getting the pricey Yoast SEO premium and bundle plans would make sense for giant corporations that have to run multiple websites and need complex SEO features to beat their competition and rank higher in search engines.
All in One SEO vs Yoast – Who Should Choose All In One SEO
When you compare Yoast SEO and All In One SEO, you would notice that for certain users, it would make more sense to go with AIOSEO.
SEO Beginners
For beginners who want to rank in the Google search engine, the All In One SEO pack is a very wise choice. The plugin settings are easy to understand and it is very easy to make the best use of all the features available with AIOSEO.
It is also easy to integrate it with tools like Google Analytics and make use of the data to take action to improve the SEO score.
Small Business Owners
All In One SEO is both easy to use and cheaper than Yoast. Small business owners don't have the resources to hire SEO experts or the time to learn everything about SEO. With the AIOSEO plugin, they can get started easily.
Ecommerce Owners
All In One SEO offers advanced Woocommerce integration and rich snippet optimization which makes it the best WP SEO plugin for store owners. It becomes easy to optimize your product pages, and website content to rank higher on Google and other search engines using AIOSEO.
All in One SEO vs Yoast Wrap-up
Okay now comes the time to give the final verdict of this All in One SEO vs Yoast comparison. Which one is the best plugin to enhance WordPress SEO?
After all the comparison and analysis we have decided to crown Yoast SEO as the better plugin when it comes to your SEO needs. The exclusive and extensive features, the support, and the detailed content optimization guidelines, all make Yoast a slightly better choice than All In One.
Of course, on certain parameters, All In One SEO would be the better choice. Unlike Yoast SEO, AIOSOE is very beginner-friendly and also much cheaper. All in all, both SEO plugins are excellent options for anyone wanting to rank higher on Google or other search engines.
All in One SEO vs Yoast FAQs
Which is better: All in One SEO or Yoast SEO?
Though both the plugin have their own special uses, when it comes to an overall Yoast SEO VS All In One SEO comparison, the answer has to be Yoast. Their robust content optimization features and extensive set of features are unparallel, offering users much more SEO functionality.
Is Yoast SEO the best WordPress SEO Plugin?
It depends on who is asking. If you are a blogger or an SEO expert who wants to reduce your SEO efforts, then Yoast is the best plugin for you. If you are just starting or have a small budget then maybe you would be better served with AIOSEO plugin.
Is All in One SEO free?
Yes and no. All In One has a free plan available but with the free plan, you can only do so much. You only get basic SEO tools and features which is not enough to grow your business. For unlocking the full potential of the plugin you have to upgrade to one of the four paid plans of AIOSEO.
